Personal Branding Online Toolkit

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Cyrus Mavalwala's personal branding and social media presentation toolkit from the 2014 IABC World Conference in Toronto. This toolkit includes The Business Model to Promote & Protect Your Personal Brand Online. This toolkit from the Cracking the Code to your Personal Brand Online presentation highlights some of the key learnings. Should you have any questions regarding social media and/or personal branding please contact Cyrus Mavalwala, ABC at Advantis Communications. Hope you find this new model and slides helpful! Cyrus


<ul><li> 1. IABC World Conference 2014 Presentation Toolkit Cyrus Mavalwala, ABC </li> <li> 2. Introduction Cracking the Code to Your Personal Brand Online Thank you for attending my Cracking the Code to Your Personal Brand Online presentation at the 2014 IABC World Conference in Toronto. If first impressions are so important, what have you done to strategically design your online personal brand to ensure your future bosses, partners and employees are connecting with your authentic story? Youve done your diligence and know your personal brand, but how do you accurately and genuinely project your persona online? Specifically, what do you do that that adds remarkable, measurable &amp; distinctive value? As promised during the presentation, in this toolkit you will find The Business Model to Promote &amp; Protect Your Personal Brand Online as well as additional resources for building and maintaining your personal brand online. Use these tools as the first step in taking control of your personal brand online. If youd like to further your learning or want a personal branding and/or social media workshop presented to your organization, Id be happy to have a chat to see if theres a fit. I only want to be involved if I can deliver tangible value to you or your team. You can reach me at 416-848-1885 or at Sincerely, Cyrus Mavalwala Cyrus Mavalwala, ABC </li> <li> 3. Table of Contents The Business Model to Promote &amp; Protect Your Personal Brand Online .. Sampling of Audit Tools... Be Your Own Community Manager... Social Cleaning Apps... Knowem.. Six Step Content Creation Process Additional Resources... Parting Words (but lets not make this good-bye!) ..... 1 2 3 4 5 6 7 8 </li> <li> 4. The Business Model to Promote &amp; Protect Your Personal Brand Online 1 </li> <li> 5. Sampling of Audit Tools 2 </li> <li> 6. Be Your Own Community Manager If you wouldnt want to see it as a headline, dont publish it Remove it yourself Ask the publisher to remove it Label it as spam Request help from the platform Bury it Use a white-washing service 3 </li> <li> 7. Social Cleaning Apps 4 persona For Facebook, Twitter and Google+ Has a predetermined list of questionable phrases and presents you with posts and photos that could compromise your personal brand. Easy delete so you dont have to go back to the platforms to delete the posts you can do it right from persona. SimpleWash For Facebook and Twitter Use their predetermined list of questionable phrases or search for your own terms. Does not have easy delete. Socially Clean For Facebook only No custom search but has several predetermined lists you can search/delete political posts, party posts, racy posts, etc. AJAX Social Wipes For Facebook and Twitter Helps clean up your liked pages on Facebook and spam accounts on Twitter. TweetEraser For Twitter only Search and delete Tweets based on keywords, hashtags or date. </li> <li> 8. 5 </li> <li> 9. Advantis Communications Six Step Content Creation Process Target Audience Business Objectives Key Messages Compelling Content Distribute &amp; Market Best Channels 6 </li> <li> 10. Additional Resources Books, Blogs and Guides Ditch, Dare, Do: 3D Personal Branding for Executives (William Arruda and Deb Dib, 2013) Reinventing You (Dorie Clark, 2013) Platform: Get Noticed in a Noisy World (Michael Hyatt, 2012) Branding Yourself (Erik Deckers and Kyle Lacy, 2012) Personal Branding for Dummies (Susan Chritton, 2012) Me 2.0 (Dan Schawbel, 2010) Personal Branding Blog Tao Leadership Development Grande Guide to Personal Branding guides.html 7 </li> <li> 11. About Advantis Communications In addition to teaching social media strategy and communications management at the University of Toronto School of Continuing Studies, Cyrus leads a seasoned team at Advantis Communications. Advantis is an award-winning public relations and content marketing agency. We help companies grow by developing and implementing integrated communication campaigns and we build all the content (like producing videos) that enables the campaigns to come to life. We also share our knowledge gleaned from working with organizations across North America through our training for communicators services. Combine our savvy expertise with our methodical, integrated communications approach and youve got the most effective way to reach and connect and motivate your audiences. For the most up-to-date news, check out our blog, LinkedIn or Twitter pages. For a quick, thought provoking conversation, reach out and say hello dont be shy;-) Cyrus Mavalwala, ABC 416-848-1885 @cyrusmavalwala 8 </li> </ul>


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