Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.

Building Your Personal Brand via Social Media in 15 Minutes DailyClark CollegeMay 2016

Kent LewisPresident & Founder

@AnvilMedia & @pdxMindShare@KentjLewis

Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.

AgendaProfile ConfigurationContent StrategyManagement ToolsSetting a ScheduleBest PracticesResourcesQ&A

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Claim & Optimize Social Profiles

Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.

Build Your FollowersIdentify industry influencers and follow themFollow-back your new followersJump on the hashtag bandwagonCreate compelling & engaging contentEngage in conversationBoost posts, but be wary or “buying” followersShare timely news and information from key sources

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Monitoring & Trolling For Content

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Think Video & Sales Funnel

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Content Syndication Strategies

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Content: Frequency— All social channels should

have the same branding, same URLs etc. to maximize search visibility

— It is important to consistently share content in order to build social authority and improve ranking.

— Ideally, Facebook, Twitter, Pinterest and/or LinkedIn should rank just below brand site.

Social Profiles Posting Cadence

Daily

5-10 posts per day (retweets, responses, outreach, etc.)

Create and populate boards as content becomes available

1 photo a day, 1 video a week

1-2 times a month, increasing to 2-3 a month when content is

available

Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.

Content: Ideal Length

Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.

Keeping it Fresh: BloggingFree or low-cost way to get your name out thereStart with LinkedIn PulseEvolve to hosted WordPress blog/websiteEmbed videos and images: good for engagement & SEOShare blog posts via other social media channelsCommitment & consistency are keyTarget frequency: 1-2 posts per week (monthly articles)

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Keeping it Fresh: Blogging

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Evergreen Content: Articles

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Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.

Management Tool: HootSuiteConnect with Twitter, Facebook & LinkedIn profilesMonitor & share/retweet interesting & timely postsSchedule your own content and retweetsShorten URLs to save space and track clicksSet up keyword feeds to monitor topicsCross-post key content

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Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.

Best Practices: Setting a ScheduleSchedule content for the week ahead

Repeat original content with decay model in mindAuto-schedule retweets (80/20 rule)Always embed URLs, hashtags or relevant social profilesRemember to leave some space for retweets!

Morning routine: check social apps on phone in bedCheck for any mentions or news (share and thank!)Share up to 5 LinkedIn updates (syndicating to Twitter)Review feed and share 2-5 current tweets in real-timeAuto-schedule 2 to 10 evergreen tweets for the following weekShoot for at least 1 post or share on Facebook, G+ & Instagram

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Best Practices: Measurement

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https://analytics.twitter.com/user/kentjlewis/tweets

Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.

Key Takeaways– Own your brand by claiming & optimizing profiles– Automate and syndicate to maximize impact– Audit and monitor daily to identify opportunities– Own the search results with social media & SEO– Utilize tools like HootSuite to streamline – Schedule 15 minutes a day to manage profiles– Measure the impact on a monthly basis

Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.

Resources– How to Become a Social Media Guru in 3 Easy Steps– Create a Social Media Strategy on a Shoestring with These Six Tips– Three Reasons Why You Should Publish on LinkedIn Pulse– Ten Tips For Optimizing Your Online Persona– How to be a Rock Star on 8 Social Media Platforms – 9 Social Media Marketing Rules You should Break– 7 Steps to Leverage Social Media to Increase Search Engine Visibility– Online Reputation Management: Seven Strategies to Build Your Brand– 9 ways to Lose Friends and Alienate People in Social Media– The Three Golden Rules of Networking on Social Media– The Social Media Metrics That Truly Matter– What a 9 year-old taught me about marketing with digital video

Measurable Marketing That Moves You // © 2016 - All information in this document is copyright protected and the property of Anvil Media Inc.

Kent LewisPresident & Founder

@AnvilMedia & @pdxMindShare@KentjLewis

Thank You! Questions?

– Check out our Insights section for more information (anvilmedia.com)

– Attend future pdxMindShare workshops– Follow us on Twitter, Facebook & Google+