Intro to Personal Branding Online

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    12-Apr-2017

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  • +Introduction to

    Personal Branding

    Online

    Rebecca Peel @rebeccaapeel

    rebeccaapeel@gmail.com

    While we wait to get started, check out whos in the room! Tweet the below

    template, then search the #mfriday hashtag and see who else is here!

    Just arrived at #mfriday Introduction to Personal Branding Online seminar

    with @rebeccaapeel at #knust cc @mfridays

  • +Agenda

    Intro to Personal Branding

    Email

    Gravatar

    Blogs/ Wordpress

    About Me

    Social Networks

    Feedback/ Questions

    2

  • +Why Build Your Personal Brand

    Personal Branding is not a professional focus area for me. I do it because its an increasingly important part of marketing and public relations and employers expect (demand) it.

    Having a fluid personal brand and a strong social media presence can make the difference between getting a job or losing out to another candidate.

    The network you build and engage with becomes increasingly more important for people following an entrepreneurial, marketing, PR, or thought leadership career path.

    In the future, personal branding will continue to become more and more important.

    3

  • +Online Personal Branding Bottom

    Line

    What you say online, stays online.

    Social media and the social web demand transparency.

    The conversations you have on one social network will follow you to another social network.

    Your social interactions will become your professional interactions.

    Bottom Line You need to be transparent in your interactions across the web and be strategic about what information you share on which social channels.

    4

  • +What is your personal brand?

    What is your promise? What are you interested in &

    passionate about? Are you a professional, a change agent, an

    angry football fan etc?

    Can you be an angry football fan and a mobile entrepreneur?

    Which social networks will you leverage to relay your brand

    and what parts of your brand are relevant to which social

    networks?

    Can you be an angry football fan on Facebook but not on Linkedin

    or Twitter? And how angry of a football fan can you be?

    What type of language do you use, abbreviations, jargon

    social slang?

    Can you use heavily abbreviated slang jargon with profanity if

    youre angry about the football game?

    5

  • +Email Sell it in your signature

    6

  • +Gravatar

    Your Gravatar is an image that follows you from site to site,

    appearing beside your name when you do things like

    comment or post on a blog.

    A Gravatar will help people identify your posts on blogs and web

    forums.

    7

    www.gravatar.com

  • +Blogs/ Wordpress

    8

    You dont really have time to write, or want to write, but you want to

    have a blog? www.wordpress.com

  • +About Me www.aboutme.com

    9

    Your name, your social networks, your websites, your branding..

  • +Social NetworksFacebook/ LinkedIn/ Twitter/Youtube/

    Flickr/ You dont need to be on all of the social networks.

    When selecting networks choose the networks that you enjoy interacting on and think about where your audience and future network are interacting.

    After you choose your social networks consider which part of your brand you will highlight and promote on which network.

    The Chelsea United supporter might post comments about the game on facebook but not on Linkedin.

    Multiple accounts for the same social network for different purposes.

    If you really want to tweet about the football game but still be respected as a social entrepreneur (#socent) on twitter you will need to create two separate handles.

    10

  • +Facebook

    What do you want to use Facebook for?

    Facebook is a diverse social network that can be used for multiple

    purposes:

    Interacting with friends, sharing photos and organizing

    events.

    Marketing and advertising.

    Recruiting and staffing.

    Social movement building and activism.

    Facebook is the most likely social network to get you into

    trouble.

    Be aware of your security settings and preferences.

    Be aware of your friend list. Whos on it? Coworkers, employers

    etc.

    Bottom line: No matter how secure your settings are ,what you

    post is not secure.

    11

  • +Linkedin

    12

    www.linkedin.com

    Build your profile.

    Tagline, picture, summary, work history, education, key skills.

    Recommendations

    Connections

    Marketing

    Hints & Tips:

    Reverse stalking, views, groups

  • +Twitter

    60% of people who sign up to twitter stop

    using it within the first month

    Why?

    They start an account thinking it will be an

    easy and free marketing platform wrong!

    They sign up to tweet what they ate for

    breakfast and are confused that nobody

    cares.

    You choose your content. If you follow

    @ladygagga, twitter will be the useless

    minutiae yammering youve heard about.

    13

    www.twitter.com

  • +A Few Reasons To Tweet

    Interactive, real time,

    news source

    Links and resource

    sharing

    Short and concise

    information

    Get the inside scoop

    on a story or article

    Ask questions get

    answers

    Access to thought

    leaders, politicians,

    etc.

    Conversations and

    debate with like-

    minded people

    Political and social

    activism #socialgood

    You dont need to

    tweet to use twitter

    14

  • +Creating Your Twitter Handle

    Keep your handle name as short as

    possible, consider the implications of including

    your middle initial before you do it.

    Profile pictures Nobody follows back the egg

    Bio Your interest & what youll talk about

    Navigating your basic twitter dashboard

    Themes and customization

    15

  • +#HashTags

    Unique and independent search query

    Subject

    Event

    When to use hash tags

    Trending

    Strategic hash tags, seeding, diversifying

    16

  • +Lists

    Where and what are they?

    Creating a list and listing people

    Using lists to find great people to follow

    Where to find great lists third party sites

    How to get listed

    Using lists to get noticed

  • +Conversations @rebeccaapeel

    What does @ mean and how do I use it?

    Conversationalists

    Shout outs

    Via MT DM

  • +ReTweets

    What does a Retweet (RT) mean?

    When should I Retweet?

    Old school Retweet vs RT with edit

    Thanks for the RT

  • +Twittequet

    Thanks for the follow

    Thanks for the mention

    Thanks for the RT

    Thanks for the listing

    How to make friends and build strategic

    relationships

    20

  • +Managing Your Social Profiles

    Keep an excel document with all your social profiles and

    their passwords.

    Use a dashboard to manage your content and post to multiple

    social profiles at the same time.

    www.hootsuite.com

    21

  • +The function of the dashboard

    22

  • +Adding your social profiles

    23

  • +Loading your social profiles

    24

  • +Creating hyper links, uploading

    files.

    25

  • +Pending tweets and bulk

    scheduling.

    26

  • +Pending tweets and bulk

    scheduling.

    27

  • +Setting up your search streams

    28

  • +lists

    29

  • +Farmerline in Dell Innovation

    Dell Innovation Challenge Details and Procedure

    1. You must first of all register at the address belowhttp://www.dellchallenge.org/projects/farmerline

    2. You login into your email account and confirm registration

    3. Go back to the Dell Innovation website and search for Farmerline in the search bar http://www.dellchallenge.org/projects/farmerline

    4. Click and Vote and Follow the project

    5. Spread the news on Facebook and Twitter.

    Tweet Example:

    Power @mFriday and #Ghanas Entry ,@farmerline in the Dell innovation Challenge by casting your vote now. http://www.dellchallenge.org/projects/farmerline #ICT4D @twitknust #kumasi

    30

    http://www.dellchallenge.org/projects/farmerlinehttp://www.dellchallenge.org/projects/farmerlinehttp://www.dellchallenge.org/projects/farmerline

  • +

    Disagree? Please send me your feedback in 140 characters or

    less or you can shoot me an email rebeccaapeel@gmail.com

    mailto:rebeccaapeel@gmail.com

  • +Thanks!

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