Rebecca Peel @rebeccaapeel
While we wait to get started, check out whos in the room! Tweet the below
template, then search the #mfriday hashtag and see who else is here!
Just arrived at #mfriday Introduction to Personal Branding Online seminar
with @rebeccaapeel at #knust cc @mfridays
Intro to Personal Branding
+Why Build Your Personal Brand
Personal Branding is not a professional focus area for me. I do it because its an increasingly important part of marketing and public relations and employers expect (demand) it.
Having a fluid personal brand and a strong social media presence can make the difference between getting a job or losing out to another candidate.
The network you build and engage with becomes increasingly more important for people following an entrepreneurial, marketing, PR, or thought leadership career path.
In the future, personal branding will continue to become more and more important.
+Online Personal Branding Bottom
What you say online, stays online.
Social media and the social web demand transparency.
The conversations you have on one social network will follow you to another social network.
Your social interactions will become your professional interactions.
Bottom Line You need to be transparent in your interactions across the web and be strategic about what information you share on which social channels.
+What is your personal brand?
What is your promise? What are you interested in &
passionate about? Are you a professional, a change agent, an
angry football fan etc?
Can you be an angry football fan and a mobile entrepreneur?
Which social networks will you leverage to relay your brand
and what parts of your brand are relevant to which social
Can you be an angry football fan on Facebook but not on Linkedin
or Twitter? And how angry of a football fan can you be?
What type of language do you use, abbreviations, jargon
Can you use heavily abbreviated slang jargon with profanity if
youre angry about the football game?
+Email Sell it in your signature
Your Gravatar is an image that follows you from site to site,
appearing beside your name when you do things like
comment or post on a blog.
A Gravatar will help people identify your posts on blogs and web
You dont really have time to write, or want to write, but you want to
have a blog? www.wordpress.com
+About Me www.aboutme.com
Your name, your social networks, your websites, your branding..
+Social NetworksFacebook/ LinkedIn/ Twitter/Youtube/
Flickr/ You dont need to be on all of the social networks.
When selecting networks choose the networks that you enjoy interacting on and think about where your audience and future network are interacting.
After you choose your social networks consider which part of your brand you will highlight and promote on which network.
The Chelsea United supporter might post comments about the game on facebook but not on Linkedin.
Multiple accounts for the same social network for different purposes.
If you really want to tweet about the football game but still be respected as a social entrepreneur (#socent) on twitter you will need to create two separate handles.
What do you want to use Facebook for?
Facebook is a diverse social network that can be used for multiple
Interacting with friends, sharing photos and organizing
Marketing and advertising.
Recruiting and staffing.
Social movement building and activism.
Facebook is the most likely social network to get you into
Be aware of your security settings and preferences.
Be aware of your friend list. Whos on it? Coworkers, employers
Bottom line: No matter how secure your settings are ,what you
post is not secure.
Build your profile.
Tagline, picture, summary, work history, education, key skills.
Hints & Tips:
Reverse stalking, views, groups
60% of people who sign up to twitter stop
using it within the first month
They start an account thinking it will be an
easy and free marketing platform wrong!
They sign up to tweet what they ate for
breakfast and are confused that nobody
You choose your content. If you follow
@ladygagga, twitter will be the useless
minutiae yammering youve heard about.
+A Few Reasons To Tweet
Interactive, real time,
Links and resource
Short and concise
Get the inside scoop
on a story or article
Ask questions get
Access to thought
debate with like-
Political and social
You dont need to
tweet to use twitter
+Creating Your Twitter Handle
Keep your handle name as short as
possible, consider the implications of including
your middle initial before you do it.
Profile pictures Nobody follows back the egg
Bio Your interest & what youll talk about
Navigating your basic twitter dashboard
Themes and customization
Unique and independent search query
When to use hash tags
Strategic hash tags, seeding, diversifying
Where and what are they?
Creating a list and listing people
Using lists to find great people to follow
Where to find great lists third party sites
How to get listed
Using lists to get noticed
What does @ mean and how do I use it?
Via MT DM
What does a Retweet (RT) mean?
When should I Retweet?
Old school Retweet vs RT with edit
Thanks for the RT
Thanks for the follow
Thanks for the mention
Thanks for the RT
Thanks for the listing
How to make friends and build strategic
+Managing Your Social Profiles
Keep an excel document with all your social profiles and
Use a dashboard to manage your content and post to multiple
social profiles at the same time.
+The function of the dashboard
+Adding your social profiles
+Loading your social profiles
+Creating hyper links, uploading
+Pending tweets and bulk
+Pending tweets and bulk
+Setting up your search streams
+Farmerline in Dell Innovation
Dell Innovation Challenge Details and Procedure
1. You must first of all register at the address belowhttp://www.dellchallenge.org/projects/farmerline
2. You login into your email account and confirm registration
3. Go back to the Dell Innovation website and search for Farmerline in the search bar http://www.dellchallenge.org/projects/farmerline
4. Click and Vote and Follow the project
5. Spread the news on Facebook and Twitter.
Power @mFriday and #Ghanas Entry ,@farmerline in the Dell innovation Challenge by casting your vote now. http://www.dellchallenge.org/projects/farmerline #ICT4D @twitknust #kumasi
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