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| See Something You Like? Tweet about it. @KristinaMSmith1 Personal Branding in a Digital World: Online Reputation Management Kristina M. Smith Business Building Breakfast 2016

Personal Branding in a Digital World: Online Reputation Managment

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| S e e S o m e t h i n g Y o u L i k e ? T w e e t a b o u t i t . @ K r i s t i n a M S m i t h 1  

Personal Branding in a Digital World:

Online Reputation Management

Kristina M. Smith Business Building Breakfast 2016

How to Understand Your Digital Footprint

Why an Online Presence is No Longer Optional How to Take Digital Inventory

Unifying Your Message On and Offline Defining Your Personal Brand Message

Leveraging Online Platforms as Branding Tools

| S e e S o m e t h i n g Y o u L i k e ? T w e e t a b o u t i t . @ K r i s t i n a M S m i t h 1  

 I  fir%ly  believe  that  ever/  person,  brand  or  company  

has  a  stor/  to  tell.  

 

My  specialt/  is  helping    cor;orations,  small  business  

owners  and  ent>epreneurs  develop  digital  

communications  and  marketing  st>ategies  that  tell  

their  stories  in  a  mag@etically  authentic  way.      

| S e e S o m e t h i n g Y o u L i k e ? T w e e t a b o u t i t . @ K r i s t i n a M S m i t h 1  

About Me

| S e e S o m e t h i n g Y o u L i k e ? T w e e t a b o u t i t . @ K r i s t i n a M S m i t h 1  

A "passive digital footprint" is a data trail you unintentionally leave online.

An "active digital footprint" includes data that you intentionally submit online.

Everyone who uses the internet has one.

 

| S e e S o m e t h i n g Y o u L i k e ? T w e e t a b o u t i t . @ K r i s t i n a M S m i t h 1  

More than

one third Of employers say they are less likely

to interview job candidates if they are unable to find

information about that person

| S e e S o m e t h i n g Y o u L i k e ? T w e e t a b o u t i t . @ K r i s t i n a M S m i t h 1  

| S e e S o m e t h i n g Y o u L i k e ? T w e e t a b o u t i t . @ K r i s t i n a M S m i t h 1  

80% of employers Google job seekers

before inviting them into an interview

| S e e S o m e t h i n g Y o u L i k e ? T w e e t a b o u t i t . @ K r i s t i n a M S m i t h 1  

If doesn’t know you exist chances are 48% of your potential

clients don’t either

If you are not building your online reputation, it is being built for you.

| S e e S o m e t h i n g Y o u L i k e ? T w e e t a b o u t i t . @ K r i s t i n a M S m i t h 1  

Google your name

Check social media settings

Set up Google alerts

Step 1. Take Digital Inventory

| S e e S o m e t h i n g Y o u L i k e ? T w e e t a b o u t i t . @ K r i s t i n a M S m i t h 1  

Step 2. Align Your Offline and Online Branding

Does what people read and see about you online match what they see in

person?

| S e e S o m e t h i n g Y o u L i k e ? T w e e t a b o u t i t . @ K r i s t i n a M S m i t h 1  

| S e e S o m e t h i n g Y o u L i k e ? T w e e t a b o u t i t . @ K r i s t i n a M S m i t h 1  

Step 3. Define Your Brand

| S e e S o m e t h i n g Y o u L i k e ? T w e e t a b o u t i t . @ K r i s t i n a M S m i t h 1  

| S e e S o m e t h i n g Y o u L i k e ? T w e e t a b o u t i t . @ K r i s t i n a M S m i t h 1  

Step 4. Leverage Online Platforms

Take Control of Your Online Presence by Building Content

LinkedIn Personal Website YouTube Twitter Blogs

| S e e S o m e t h i n g Y o u L i k e ? T w e e t a b o u t i t . @ K r i s t i n a M S m i t h 1  

Linking content will boost SEO results

| S e e S o m e t h i n g Y o u L i k e ? T w e e t a b o u t i t . @ K r i s t i n a M S m i t h 1  

| S e e S o m e t h i n g Y o u L i k e ? T w e e t a b o u t i t . @ K r i s t i n a M S m i t h 1  

Draw your audience to you through multiple mediums

GREAT CONTENT NEEDS AN EVEN GREATER PROMOTIONAL STRATEGY

Key Takeaways Digital is no longer optional. Everyone who uses the internet has a digital footprint. If you don’t create your online presence, it will be created for you. Content creation is the best way to build your online presence. Lack of an online presence can be just as harmful as a poor online presence.

| S e e S o m e t h i n g Y o u L i k e ? T w e e t a b o u t i t . @ K r i s t i n a M S m i t h 1