presents

Personal Branding: Tell Your Story OnlineSarah Hodges @Hodges

Personal Branding:

How to Tell Your

Story Online

@hodges

Data Hound

StartupHugger

Peruvian Grub

Aficionado

BOLDMarketer

“The cool thing is, you get to choose how

people view you. As long as your actions

constantly and consistently match your

positioning, you can determine the immediate

and direct connection people make when

they see, hear, or think about you.”

- Dharmesh Shah, CTO, HubSpot

peter boyce@badboyboyce

LURK

#measure

What are you

passionate

about?

Who else

shares your

passion?

What are they

talking about?

Who are they

talking to?

Where are

they talking?

Join the

conversation!

what makes

you different?

“Eliminate the things that don't matter, that you're never going to get better at or that you're already good at. What's left are the places where you have the opportunity to change your position in the market.”

Seth GodinThe Best Marketer On Earth

exercise

POSITIONING Sarah Hodges is passionate startup advocate and bold data-driven marketer, who plays to win.

ONE WORD BOLD

SKILLS• Community building• Data-driven marketing• Strategic acumen

PERSONALITY• Sparkly• Passionate• Tenacious

STORIES

• I founded Intelligent.ly because I wanted to let other people experience the support and generosity I’ve received from our startup ecosystem.

• I joined the Smarterer team because I am passionate about big ideas that have the power to transform industries.

PROOFS

• Leveraged data to inform marketing strategies that helped the RunKeeper team grow to a community of over 10M users.

• Co-founded Intelligent.ly, a community that connects startups with experts to learn, to win.

Elements of the totally awesome Holland-Mark (@hollandmark)

One Simple Thing™ Framework…altered a bit!

create a blueprint for your brand

it’s okay to

be the first

one to the

party

promote yourself

• Personal, professional or a blend – take a stance!

• Choose your voice

• Leverage your cover photo & background

• Include relevant keywords and hashtags for search

• Link to the site that best represents your brand

the first thing people see

skills pay the bills: look for skills that

are trending and growing to

optimize your profile for SEO

you

have

time to

blog

you can be famous too

give yourself a grade

don’t be afraid

of re-branding

GOTBRAND?

@hodges

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