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Tweet or squeak?Twitter Growth Package
Opportunity. Created.
Twitter Page Design + Development
Tweet Strategy
Follower Growth Strategy
Follower Building Campaigns
Existing Campaign + Website Link Strategies
Keyword Tracking
Trending
TrueTwit Validation
Account Cleaning
Twitter Best Practice
In a nutshell...
What?
Twitter Growth Package
Like a chat? We’d love one:
+44 [0]1993 830 232chat@jumpingstone.com
We can help you get exponential growth in your
Twitter following - ensuring that your campaigns
have the best possible reach and results.
We know you’re making the most of developing
your follower base through the front door via PR
and Marketing. Where we add value is by
underpinning this activity with a solid growth in
your Twitter following through the targeted
acquisition of qualified followers on a day by day
basis using reciprocal following.
Using proven methodologies, all within Twitter best
practice, we can demonstrate a 30-50% success
rate in follower conversion.
How?
First - we’ll optimise your Twitter avatar, page and
background so they look slick and make the most
of every messaging opportunity. Users will know
that they’ve arrived somewhere special, where they
can find everything they need and more - simply
and swiftly.
Second - we’ll look at your Tweet strategy, to ensure
your Tweets hit the streets at the best time, with the
best content and the best link strategy for maximum
uptake/RT potential.
Third - we’ll grow that following! We’ll do this by
initially building a target database of qualified,
relevant potential followers who have an interest in
your niche. How do we know they’re interested? By
filtering them in three ways:
• by gathering followers of other users in your space
- including competitors, relevant publications and
sector personalities
• by searching for followers with specific keywords
in their Twitter updates and profiles
• by searching for followers within defined
geographic areas
Next - we’ll start following the database. This
happens on a daily basis, all within Twitter best
practice limits. The follow will flag you to the user,
with the aim of them following you in return.
We have a proven 30-50% conversion ratethrough this method - achieving growth rates inexcess of 12,000 followers/quarter.
Why?
Twitter is a proven route to market and an excellent
means of creating meaningful dialogue with
existing and potential customers.
In terms of a hub-and-spoke mechanism, Twitter
demonstrates brilliant ROI.
58% of advertisers consider Twitter to be aneffective marketing tool - eMarketer
BUT, all this opportunity is only leveraged by having
a large, qualified and growing community of
followers. That’s where we can help...
Whatever you need, call us. You won’t be on the
meter and we’re more than happy to chat through
your brief with you and see what value we can add:
+44 [0]1993 830 232
chat@jumpingstone.com
The proof’s in the pudding...
So does it work?
Twitter Growth Package
Like a chat? We’d love one:
+44 [0]1993 830 232chat@jumpingstone.com
Sure does.
Dunlop Sport is an internationally renown sports
equipment brand, with a heritage that spans over
a hundred years.
They bought into the full Twitter Growth Package,
which revamped their Twitter page, avatar and
background, to tie-in with their campaign strategy
for the promotion of their revolutionary Biomimetic
performance rackets. We also helped them to develop
their Facebook site too, but that’s another story!
The followers we were to reach had to be relevant
and engaged in Dunlop’s space, so we identified
and built a target follower database that was
gleaned from competitors, relevant publications
and sports stars in their sector. This numbered
around 510,000 once we were done.
A recent study of over 1,500 consumers bymarket research firm Chadwick Martin Baileyand iModerate Research Technologies foundthat “60% of Facebook fans and 79% of Twitterfollowers are more likely to recommend a brandsince becoming a fan or follower.” Not only that,but an “impressive 51% of Facebook fans and67% of Twitter followers are more likely to buythe brands they follow or are a fan of.”
We helped Dunlop Sport to leverage thesetrends by growing their following by 370% inthree months. Taking them from a starting pointof 431 to over 1600 followers.
Twitter Page Design + Development
Tweet Strategy
Follower Growth Strategy
Follower Building Campaigns
Existing Campaign + Website Link Strategies
Keyword Tracking
Trending
TrueTwit Validation
Account Cleaning
Twitter Best Practice
The proof’s in the pudding...
So does it work?
Twitter Growth Package
Like a chat? We’d love one:
+44 [0]1993 830 232chat@jumpingstone.com
Sure does.
Talkitbetter is an online life coaching, social advice
and chat service.
They bought into the full Twitter Growth Package,
which revamped their Twitter page, avatar and
background, to tie-in seamlessly with the look and
feel of their website. Making for an integrated user
experience.
We also advised on their Tweet strategy, so they
could time their Tweets to get maximum uptake in
their target markets [UK and USA].
Next in the order of business was to identify and
build a target follower database. This was gleaned
from competitors, relevant publications and
thought leaders in their sector. This numbered
around 110,000 once we were done.
From a starting point of 223 followers, we ranthe growth strategy on a daily basis and grewtheir following by almost 12,000 in three months.
Follower reciprocation averaged 47% over that period.
We achieved a worldwide ranking of 18,500* forthe site. [May 2010]
TrueTwit validation retained 5% of followers.
As a direct result, enquiries and convertedbusiness is up by 600%.
Twitter Page Design + Development
Tweet Strategy
Follower Growth Strategy
Follower Building Campaigns
Existing Campaign + Website Link Strategies
Keyword Tracking
Trending
TrueTwit Validation
Account Cleaning
Twitter Best Practice
*Source: twittercounter.com
Rate card...
What’s the damage?
Twitter Growth Package
Like a chat? We’d love one:
+44 [0]1993 830 232chat@jumpingstone.com
It certainly helps to know what sort of costs are
involved when you’re planning a campaign.
Broken out below are fees and timings for every
stage of the Twitter Growth Package. While we
advise that the success of each component is
reliant on the others, you can cherry pick what
you’d like us to help with.
Everything’s negotiable of course and flexibility’s
our middle name - so please call us to discuss your
thoughts and we’ll do all we can to help.
Keep it regular...
Traction for this methodology comes early and you
will see results in the first month. However, we do
recommend that the project is run for a minimum of
3 months to get a decent result.
As Twitter grows, so should your follower base.
We’ve kept the rolling fee low to enable you to get
the best bang for your buck - be it return on sales
or agency mark-up.
That’s it!
Now we don’t want to sound like we’re going to
grow you a glowing six-pack in 2 days, or make a
million $s for you while you make the tea - but this
system works and it works very well. It’s proven
and it’ll energise your Twitter channel, giving you a
powerful route to market.
Activity Fee Timings
Twitter Site + Tweet Strategy £185 1 day
Twitter Avatar, Page & Background Design £185 2 days
Follower Targeting + Database Set-up £185 1 day
Follower Growth Package Roll-out [5 days a week] £185 Monthly
All Costs exclude VAT, which will be charged at the current rate.
Twitter Page Design + Development
Tweet Strategy
Follower Growth Strategy
Follower Building Campaigns
Existing Campaign + Website Link Strategies
Keyword Tracking
Trending
TrueTwit Validation
Account Cleaning
Twitter Best Practice
‘Bye for now...
eMedia + Print
Twitter Growth Package
Like a chat? We’d love one:
+44 [0]1993 830 232chat@jumpingstone.com
Before you go, check out our eMedia and Print
creds too. You’ll find heaps of examples on our
website [www.jumpingstone.com] and creds packs
that’ll give you the inside leg on what we can do
for you across all media.
Ring. Ring.
Thanks for reviewing our Twitter Growth Package.
It'd be great to have a chat. Let us know what you
need and we'll quickly tell you what value we can
add, how long it'll take and how much it'll cost.
Contact us on the number below and our Girl
Friday will make sure you get to talk to the right
member of the team.
• +44 [0]1993 830 232
• chat@jumpingstone.com
• www.jumpingstone.com
• www.twitter.com/jumpingstonetw
• www.linkedin.com/companies/jumpingstone
• Jumpingstone Limited [Principal Office]
1 Bradleys
Shipton-under-Wychwood
Chipping Norton
Oxfordshire
OX7 6BN
UK
• Est. 1999
Twitter Page Design + Development
Tweet Strategy
Follower Growth Strategy
Follower Building Campaigns
Existing Campaign + Website Link Strategies
Keyword Tracking
Trending
TrueTwit Validation
Account Cleaning
Twitter Best Practice
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