Jumpingstone Creds Twitter Growth

Tweet or squeak?Twitter Growth Package

Opportunity. Created.

Twitter Page Design + Development

Tweet Strategy

Follower Growth Strategy

Follower Building Campaigns

Existing Campaign + Website Link Strategies

Keyword Tracking

Trending

TrueTwit Validation

Account Cleaning

Twitter Best Practice

In a nutshell...

What?

Twitter Growth Package

Like a chat? We’d love one:

+44 [0]1993 830 [email protected]

We can help you get exponential growth in your

Twitter following - ensuring that your campaigns

have the best possible reach and results.

We know you’re making the most of developing

your follower base through the front door via PR

and Marketing. Where we add value is by

underpinning this activity with a solid growth in

your Twitter following through the targeted

acquisition of qualified followers on a day by day

basis using reciprocal following.

Using proven methodologies, all within Twitter best

practice, we can demonstrate a 30-50% success

rate in follower conversion.

How?

First - we’ll optimise your Twitter avatar, page and

background so they look slick and make the most

of every messaging opportunity. Users will know

that they’ve arrived somewhere special, where they

can find everything they need and more - simply

and swiftly.

Second - we’ll look at your Tweet strategy, to ensure

your Tweets hit the streets at the best time, with the

best content and the best link strategy for maximum

uptake/RT potential.

Third - we’ll grow that following! We’ll do this by

initially building a target database of qualified,

relevant potential followers who have an interest in

your niche. How do we know they’re interested? By

filtering them in three ways:

• by gathering followers of other users in your space

- including competitors, relevant publications and

sector personalities

• by searching for followers with specific keywords

in their Twitter updates and profiles

• by searching for followers within defined

geographic areas

Next - we’ll start following the database. This

happens on a daily basis, all within Twitter best

practice limits. The follow will flag you to the user,

with the aim of them following you in return.

We have a proven 30-50% conversion ratethrough this method - achieving growth rates inexcess of 12,000 followers/quarter.

Why?

Twitter is a proven route to market and an excellent

means of creating meaningful dialogue with

existing and potential customers.

In terms of a hub-and-spoke mechanism, Twitter

demonstrates brilliant ROI.

58% of advertisers consider Twitter to be aneffective marketing tool - eMarketer

BUT, all this opportunity is only leveraged by having

a large, qualified and growing community of

followers. That’s where we can help...

Whatever you need, call us. You won’t be on the

meter and we’re more than happy to chat through

your brief with you and see what value we can add:

+44 [0]1993 830 232

[email protected]

The proof’s in the pudding...

So does it work?




Sure does.

Dunlop Sport is an internationally renown sports

equipment brand, with a heritage that spans over

a hundred years.

They bought into the full Twitter Growth Package,

which revamped their Twitter page, avatar and

background, to tie-in with their campaign strategy

for the promotion of their revolutionary Biomimetic

performance rackets. We also helped them to develop

their Facebook site too, but that’s another story!

The followers we were to reach had to be relevant

and engaged in Dunlop’s space, so we identified

and built a target follower database that was

gleaned from competitors, relevant publications

and sports stars in their sector. This numbered

around 510,000 once we were done.

A recent study of over 1,500 consumers bymarket research firm Chadwick Martin Baileyand iModerate Research Technologies foundthat “60% of Facebook fans and 79% of Twitterfollowers are more likely to recommend a brandsince becoming a fan or follower.” Not only that,but an “impressive 51% of Facebook fans and67% of Twitter followers are more likely to buythe brands they follow or are a fan of.”

We helped Dunlop Sport to leverage thesetrends by growing their following by 370% inthree months. Taking them from a starting pointof 431 to over 1600 followers.


Tweet Strategy




Keyword Tracking

Trending

TrueTwit Validation

Account Cleaning


The proof’s in the pudding...

So does it work?




Sure does.

Talkitbetter is an online life coaching, social advice

and chat service.

They bought into the full Twitter Growth Package,

which revamped their Twitter page, avatar and

background, to tie-in seamlessly with the look and

feel of their website. Making for an integrated user

experience.

We also advised on their Tweet strategy, so they

could time their Tweets to get maximum uptake in

their target markets [UK and USA].

Next in the order of business was to identify and

build a target follower database. This was gleaned

from competitors, relevant publications and

thought leaders in their sector. This numbered

around 110,000 once we were done.

From a starting point of 223 followers, we ranthe growth strategy on a daily basis and grewtheir following by almost 12,000 in three months.

Follower reciprocation averaged 47% over that period.

We achieved a worldwide ranking of 18,500* forthe site. [May 2010]

TrueTwit validation retained 5% of followers.

As a direct result, enquiries and convertedbusiness is up by 600%.


Tweet Strategy




Keyword Tracking

Trending

TrueTwit Validation

Account Cleaning


*Source: twittercounter.com

Rate card...

What’s the damage?




It certainly helps to know what sort of costs are

involved when you’re planning a campaign.

Broken out below are fees and timings for every

stage of the Twitter Growth Package. While we

advise that the success of each component is

reliant on the others, you can cherry pick what

you’d like us to help with.

Everything’s negotiable of course and flexibility’s

our middle name - so please call us to discuss your

thoughts and we’ll do all we can to help.

Keep it regular...

Traction for this methodology comes early and you

will see results in the first month. However, we do

recommend that the project is run for a minimum of

3 months to get a decent result.

As Twitter grows, so should your follower base.

We’ve kept the rolling fee low to enable you to get

the best bang for your buck - be it return on sales

or agency mark-up.

That’s it!

Now we don’t want to sound like we’re going to

grow you a glowing six-pack in 2 days, or make a

million $s for you while you make the tea - but this

system works and it works very well. It’s proven

and it’ll energise your Twitter channel, giving you a

powerful route to market.

Activity Fee Timings

Twitter Site + Tweet Strategy £185 1 day

Twitter Avatar, Page & Background Design £185 2 days

Follower Targeting + Database Set-up £185 1 day

Follower Growth Package Roll-out [5 days a week] £185 Monthly

All Costs exclude VAT, which will be charged at the current rate.


Tweet Strategy




Keyword Tracking

Trending

TrueTwit Validation

Account Cleaning


‘Bye for now...

eMedia + Print




Before you go, check out our eMedia and Print

creds too. You’ll find heaps of examples on our

website [www.jumpingstone.com] and creds packs

that’ll give you the inside leg on what we can do

for you across all media.

Ring. Ring.

Thanks for reviewing our Twitter Growth Package.

It'd be great to have a chat. Let us know what you

need and we'll quickly tell you what value we can

add, how long it'll take and how much it'll cost.

Contact us on the number below and our Girl

Friday will make sure you get to talk to the right

member of the team.

• +44 [0]1993 830 232

• [email protected]

• www.jumpingstone.com

• www.twitter.com/jumpingstonetw

• www.linkedin.com/companies/jumpingstone

• Jumpingstone Limited [Principal Office]

1 Bradleys

Shipton-under-Wychwood

Chipping Norton

Oxfordshire

OX7 6BN

UK

• Est. 1999


Tweet Strategy




Keyword Tracking

Trending

TrueTwit Validation

Account Cleaning


Documents

Jumpingstone Creds Twitter Growth