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DESCRIPTION
This webinar will teach you: • How local search works • Where you need to focus your efforts to maximize local online exposure • What it takes to stay competitive
Citation preview
The Science of Local Search Made Simple
Comments & Questions During Webinar
• GoToWebinar Chat Room• Twitter – Tweet @SEOcom • Use #SEOwebinar hashtag
• We are recording today’s webinar• Slides will be online tomorrow• Recording early next week
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About SEO.com
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Bryan Phelps
Twitter.com/bryanphelps
Director of Local Search
Linkedin.com/company/seo.com
Step 1
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Getting Set Up
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Step 1: Getting Set UpTrack Everything!
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Step 1: Getting Set Up
Track Everything!Google Analytics Goals
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Step 1: Getting Set Up
Track Everything!Google Places Dashboard
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Step 1: Getting Set Up
Track Everything!Offline / Manual Tracking
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Step 1: Getting Set Up
Call Tracking?
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Step 1: Getting Set Up
Know Your Keywords
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Step 1: Getting Set Up
Know Your Keywords
54.5% of queries are greater than 3 words.
25% of queries have never been seen before.
Step 2
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Local Search Essentials
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Step 2: Local Search Essentials
Before we go there…
NAP
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Step 2: Local Search Essentials
Name, Address, Phone Number
Joe’s PlumbingJoes PlumbingJoe’s Plumbing LLCJoe’s Plumbing, LLCJoe’s Plumbing & AirJoe’s Plumbing & HeatingJoes Plumbing & HeatingJoes HeatingJoe’s HeatingJoes Plumbing and AirJoes Plumbing and HeatingJoe’s Plumbing and Heating
123 Main St.123 Main Street123 Main St. #101123 Main Street #101123 Main St. Suite 101123 Main Street Suite 101123 Main St. Ste 101123 Main Street Ste 101UtahUTUt
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Step 2: Local Search Essentials
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Step 2: Local Search Essentials
The Essentials
Local Search DestinationsGoogle PlacesGoogle MapMakerBingYahooBest of the WebYelpYellowPagesCitysearchSuperpagesFoursquare
Data AggregatorsLocalezeD&BAcxiomInfogroup
Step 3
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Get Your Site Right
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Step 3: Get Your Site Right
Part 1: Local Search Website OptimizationVenice: Local search results for broad search queries
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Step 3: Get Your Site Right
Part 1: Local Search Website OptimizationVenice: Local search results for broad search queries
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Step 3: Get Your Site Right
Part 1: Local Search Website OptimizationLocal Schema, Crawlable NAP
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Step 3: Get Your Site Right
Part 1: Local Search Website OptimizationBlended Results, Traditional SEO factors
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Step 3: Get Your Site Right
Part 2: Conversion OptimizationGet more calls, emails, appointments from your traffic.
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Step 3: Get Your Site Right
Part 2: Conversion OptimizationGet more calls, emails, appointments from your traffic.
60% don’t have a phone number on their homepage.
75% don’t have an email address on their website.
66% don’t have a contact form on their website.
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Step 3: Get Your Site Right
Part 2: Conversion OptimizationP.S. Respond Quickly!
100x more likely to speak with a lead if called within 5 minutes vs. 30 minutes
43% never responded
78% of sales went to 1st company to respond.
Step 4
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Get Citations
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Step 4: Get Citations
What is a citation?Name, Address, Phone Number on a website
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Step 4: Get Citations
Where do I get citations?
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Step 4: Get Citations
Where do I get citations?
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Step 4: Get Citations
Where do I get citations?Unstructured Citations
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Step 4: Get Citations
Where do I get citations?Whitespark Local Citation Finder
Step 5
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Reviews
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Step 5: Reviews
Benefits of Reviews
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Step 5: Reviews
Start a Review Campaign
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Step 5: Reviews
Start a Review Campaign
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Step 5: Reviews
Start a Review Campaign
Step 6
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Local Meets Social
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Step 6: Local Meets Social
Google+ LocalSocial Network + Online Identity + Forced Sharing
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Summary
1. Research & SetupOnline Tracking, Offline Tracking & Keyword Research
2. Local Search EssentialsOwn Your Data
3. Get Your Site RightWebsite Optimization & Conversion Optimization
4. More CitationsNAP in structured & unstructured sources
5. Get ReviewsStart an ongoing review strategy
6. Social Meets LocalStay ahead of the curve, get active on social
Questions?
Bryan Phelps
Twitter.com/bryanphelps
Director of Local Search
Linkedin.com/company/seo.com
Connect with SEO.comhttp://twitter.com/seocomhttp://www.facebook.com/seocomhttp://www.linkedin.com/company/seo.com
Visit SEO.com
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