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Watch the replay with notes and full slide deck here: http://www.seo.com/webinars/social-collaboration-seo-and-content-marketings-missing-link/ You know you're supposed to create content because it reinforces your expertise, impacts search engine optimization and provides value to your clients. But, how do you find time to treat the "king" with the reverence he deserves? Sarah Evans (@PRsarahevans), open social collaboration platform, Tracky's chief evangelist and owner of Sevans Strategy will share her top secrets for creating a content marketing plan. From editorial calendars to collaborative blog posts, you'll learn six not-so-secret, secrets for success. This webiunar was recorded live on May 2, 2013 Here is a sample of what we discussed: - Editorial calendar for your website, blog, and social networks - Keyword list creation - Content creation for your website, blog, and social networks - Editing and review of content - Delegation of tasks to socially promote each piece of content - and more
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Webinar Will Begin at 1PM EST / 11AM MST
WE’RE RECORDINGTODAY’S PRESENTATION
SO SIT BACK AND ENJOY THE WEBINAR
JOIN THECONVERSATION• Tweet Questions to @SEOCOM• Use #SEOWebinar Hashtag• Or Use The Webinar Q&A
LET’S GET STARTED…
SARAH EVANSChief Evangelist, Tracky
SPECIAL GUEST PRESENTER
@PRSarahEvanswww.tracky.com
[email protected] 224.789.8314
Plan Research Create Share Respond Monitor Iterate
For a list of all resources mentioned today, visit: https://tracky.com/39923
6 Forms Of Online Engagement
Photo credit: http://www.flickr.com/photos/10ch/3346820651/
Create your communication matrix for each scenario!
1. Proactive on your site (I’m here to tell you something)
2. Reactive on your site (I’m responding to something you posted)
3. Proactive on their site4. Reactive on their site5. Proactive on social networks6. Reactive on social networks
First, let’s acknowledge THIS isn’t working.
The platform you use matters.
It doesn’t matter if you’re a single author blog, or
managing multiple contributors, use a
social collaboration platform.
Plana.k.a. NO spreadsheet movement
• Establish roles (content producer, editor)
• Monthly, weekly, daily• Deadlines• Promotional toolkit• Keywords• Timing
(relevance and share)
• Monitor
Photo Credit: @PRsarahevans, in track: https://tracky.com/30799
Research• International & national headlines, localize
story• Holidays, observances• Customer or brand lifecycle• Conferences, media events• Google trends• Company milestones, human interest stories• Add top newsrooms to your phone• Utilize ifttt• Top social network trending topics• Twitter lists of top tier media• Mobile notifications• Tweetdeck or Hootsuite columns
CreateIt’s “National I <3 Being An Entrepreneur Week”
• Monday: “15 reasons why you love being entrepreneurs #new”• Interviews from people in your industry • Tweetable sound bites with link back to the article
(tweet this)• Email post to all participants in advance
• Tuesday: Guest post from an employee (human interest story)
• Wednesday: How your company helps entrepreneurs
• Thursday: Pin-worthy images
• Friday: INFOGRAPHIC Photo credit: http://www.flickr.com/photos/krish4u/470892327/
Shared Calendar
Share
Photo credit: http://www.blogcdn.com/www.urlesque.com/media/2010/03/release-the-kraken-template-500js031710.jpg
Define & execute the best sharing tactics for your industry.
Stellar sharing tactics = better search and social visibility.
Example Social Promotion Tactic List
(text, visual, audio)
Everything you do should drive and support your brand, traffic and keywords.
• 70-characters (or less) socially shareable sound bite• Personal • Corporate
• Social visual post• E-newsletter• Hashtag(s)• Q&A (Quora, Linkedin)• Niche sites and networks• Private sites and networks
Local Crisis Center Needs Diapers
K.I.S.S.
For a list of all resources mentioned todayvisit: https://tracky.com/39923
• Identify your “key times” (Tweriod)
• Schedule posts to go out at times you’re most likely to reach your community (Buffer)
• Automate your sharing (dlvr.it)
• Reminders to share evergreen content every few weeks or months.
SARAH EVANSChief Evangelist, Tracky
THANK YOU
@PRSarahEvanswww.tracky.com
[email protected] 224.789.8314
QUESTIONS?Here’s a list of 120+ PR resources: http://
j.mp/RFzrNo
Questions? For a list of all resources mentioned today, visit:
https://tracky.com/39923
OUR NEXT WEBINARThe Content Marketing Diet: Cooking up the Perfect Strategy
w/ Paul Sanders, Content Strategist, SEO.com
Mark Your CalendarsMay 30th, 2013
1PM ESTRegistration Coming Soon
• How to select content types for your budget and talent resources.
• Identifying the right target audience.• Cultivating the talent for your content marketing machine.
Stay Up To Date: http://www.seo.com/webinars/
THANK YOUFOR ATTENDING
Any questions or commentsplease connect:
[email protected]@iGoByDoc
http://www.linkedin.com/in/igobydoc/@SEOcom
