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@atraine / @matt_siltala
@atraine / @matt_siltala
RECORDING PRESENTATIONSO SIT BACK AND ENJOY THE WEBINAR
@atraine / @matt_siltala
PLEASE PARTICIPATETWEET QUESTIONS TO @SEOCOM AND USE
#PinterestEffect HASHTAG
OR USE THE CHAT IN THE ROOM
Best Questions / Comments May Earn You AnSEO.com Bag O’ Swag!
@atraine / @matt_siltala
DOWNLOAD OURLATEST EBOOK
FOR FREE!
Learn how to drive traffic to yourWebsite and increase sales
Through Pinterest marketing
Stay Tuned For Link!
@atraine / @matt_siltala
Entered the scene in 2010 allowing bookmarking of all the beautiful things on the web• Core difference: It says look at this, instead of look at me!
@atraine / @matt_siltala
• Traffic grew by 429% from 9/11 through 12/11 to roughly 7.2 M in Dec. 2011
@atraine / @matt_siltala
• Broke the 10 Million mark in January 2012 becoming the fastest independent site to hit 10 M uniques/month in the
U.S.
Source:TechCrunch
@atraine / @matt_siltala Source: DOMO
116% traffic growth in 2012 to 21.2M, 75% user growth
@atraine / @matt_siltala
~70%Percent of Pinterest users
that are female
@atraine / @matt_siltala
81%Percentage of Pinterest users
Between 25-55 yrs old
Source: Mashable
@atraine / @matt_siltala
Pinterest now the 4th largest organic traffic driver worldwide
@atraine / @matt_siltala
@atraine / @matt_siltala
@atraine / @matt_siltala
SEO.com has boards highlighting company info, helpfulInformation, marketing tips, and more.
@atraine / @matt_siltala
Avalaunch Media uses Pinterest to highlight recent content marketingand infographic pieces we created / promoted
@atraine / @matt_siltala
Hapari blew through inventory this year usingPinterest boards to highlight product lines and used
infographics
@atraine / @matt_siltala
Utah based ZAGG features products, gadgets, other related things
@atraine / @matt_siltala
Sephora integrated Pin It buttons on every product on their site.They also created employee managed boards and
Holiday boards.
@atraine / @matt_siltala
@atraine / @matt_siltala
@atraine / @matt_siltala
GET CREATIVE
@atraine / @matt_siltala
@atraine / @matt_siltala
@atraine / @matt_siltala
@atraine / @matt_siltala
@atraine / @matt_siltala
@atraine / @matt_siltala
•Goal - To come up with a strategy to establish PinnableBusiness.com as a Pinterest authority.
•Idea - To build a killer infographic that would display all of the best practices for making a website image perfect for pins.
•Results - Wait a slide ;)...
@atraine / @matt_siltala
•We created a beautiful infographic. You can see the full graphic here: http://mashable.com/2012/03/26/optimize-images-pinterest
•We decided that our client would get a lot more out of having the graphic featured on a major publishing site rather than their own.
•Mashable seemed to be a perfect fit, so we pitched the idea and the graphic exploded.
@atraine / @matt_siltala
@atraine / @matt_siltala
@atraine / @matt_siltala
@atraine / @matt_siltala
@atraine / @matt_siltala
TIME ON SITE
~ 10 Second
~ 10 Minutes
@atraine / @matt_siltala
•Content•Products•Influencers•Trends
Hubs For Intel:
@atraine / @matt_siltala
Tools
Use Tools to spy on all the hubs.
@atraine / @matt_siltala
My Favorite - Lets Start With The Best
@atraine / @matt_siltala
Real Time “Alerts”
@atraine / @matt_siltala
@atraine / @matt_siltala
@atraine / @matt_siltala
@atraine / @matt_siltala
Real Time Spying• What’s Hot Right Now!
• What’s getting the most comments?
• Who is pinning? (Find Influencers)
• Prices/Specials/Offers/Contests?
• Ideas?
• Content Ideas
@atraine / @matt_siltala
Finding Influencers
• PinReach• PinPuff
Tools for finding out how powerful a Pinterest user is:
@atraine / @matt_siltala
@atraine / @matt_siltala
@atraine / @matt_siltala
Analytics
Pinerly http://pinerly.com/pinalytics
Fully integrated analytics platform for Pinterest
@atraine / @matt_siltala
@atraine / @matt_siltala
Competitive Intel & Research
•Repinly•Find Influencers•See Trends
Do Better. Do More.
@atraine / @matt_siltala
@atraine / @matt_siltala
@atraine / @matt_siltala
@atraine / @matt_siltala
@atraine / @matt_siltala
@atraine / @matt_siltala
Other Free Facts and Tricks
If you haven’t already heard...this is the place to find out if anyone is pinning anything from your site...or your competitor’s site. :)
http://pinterest.com/source/YOURWEBSITE.com
@atraine / @matt_siltala
@atraine / @matt_siltala
@atraine / @matt_siltala
@atraine / @matt_siltala
•What Images Get Most Comments•Who Is Your True Audience•Board Names•Who to contact
Use This Tool:
@atraine / @matt_siltala
Case Study:Content idea gained that helped make the sale
@atraine / @matt_siltala
@atraine / @matt_siltala
@atraine / @matt_siltala
• Toppers• Mattress Covers• 15.6 min avg. visitor• 4 page views average/ visit
Over $30,000 in salesResults: (so far from this campaign)
@atraine / @matt_siltala
Thank You!
Andrew Melcior@atraine
Matt Siltala@Matt_Siltala
@atraine / @matt_siltala
Questions
@atraine / @matt_siltala
DOWNLOAD OURLATEST EBOOK
FOR FREE!http://bit.ly/Pinterest10step
Learn how to drive traffic to yourWebsite and increase sales
Through Pinterest marketing
@atraine / @matt_siltala
OUR NEXTWEBINAR
February 27, 201311AM MST / 1PM EST
Special GuestElisabeth Osmeloski
Executive Features Editor at Marketing LandPresident of Utah’s Association For
Search Marketing Professionals SLCSEM.org
Registration DetailsComing Soon
@atraine / @matt_siltala
THANK YOUFOR ATTENDING
Any questions or commentsplease connect:
[email protected]@iGoByDoc
http://www.linkedin.com/in/igobydoc/@SEOcom
