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Watch the recorded replay of this live webinar with Greg Shuey here: http://bit.ly/Hcfwht Discover when, why, and how you might need to rework your website and explore new opportunities for improvement in our upcoming webinar. Stay ahead of the competition by learning about powerful tools and adjustments you can make to your website in order to solidify your position online. If you want to yield the best results possible, register for the webinar Redesign Your Website: When, Why, and How now. Find out the best techniques that will help you increase your influence and what it takes to achieve higher rankings.
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Redesign Your Website: When, Why, and How
Comments & Questions During Webinar
• GoToWebinar Chat Room• Twitter – Tweet @SEOcom • Use #SEOwebinar hashtag
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Greg ShueyVP of Client Services – SEO.com
About SEO.com
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Redesigning Your Website
• When To Redesign Your Website• Why You Should Redesign Your Website• How To Redesign Your Website
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When To Redesign
When To Redesign
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39% of marketers feel a company should redesign their website every 13-24 months...
29% of marketers feel a website should be re-designed every 25-36 months
Source: http://www.slideshare.net/HubSpot/the-science-of-website-redesign
Why Redesign?
Why Redesign?
• Want something more user friendly• Want to look more professional• Stay in check with other sites in their industry• Want to improve branding or positioning• Want more freedom to customize• Better optimize for lead generation or sales
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How To Redesign
Design For Users
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Usability
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Your website should help users find what they are looking for through a good navigation and internal link structure
Usability
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Your website should help answer questions your users have or solve their problems.
Usability
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Your website should have visible calls to action to help guide them to their solution.
Usability
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Usability
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Site Content
• Provide content that helps answer a question or provides a solution to a problem
• Concise content– Get to the point quickly– Cut out unnecessary information– Use easy-to-understand, shorter, common words
and phrases– Avoid long paragraphs and sentences
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Site Content
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Use Headings To Break Up Content
Site Content
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Help Users Scan Content Quickly
Source: http://mashable.com/2011/09/12/website-usability-tips/
Site Content
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Use Bulleted Lists
Social Awareness / Sharing
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Social Awareness / Sharing
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Social Awareness / Sharing
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Structure For Crawlers
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WordPress
• SEO Friendly
• Plugins = Supercharged SEO
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WordPress
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SEO WordPress Plugins
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SEO WordPress Plugins
• Yet Another Related Posts• Google Site Verification• Google XML Sitemap• Redirection• SEO Smart Links• SEO Friendly Images• WP Super Cache• Broken Link Checker
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Attribution
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Google Analytics
• Proper Installation– Updated code in the footer
• Lead Tracking• Ecommerce Tracking
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Navigation
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URL Structure
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http://www.seo.com/learn-how-to-do-seo/
http://www.seo.com/learnhowtodoseo76484.html?39872
VS
Internal Linking
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Internal Linking
• Increase crawlability• Help users navigate to other relevant pages• Show the crawlers what the linked to content
is about
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Schema Markup
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This site (schema.org) provides a collection of schemas, i.e., html tags, that webmasters can use to markup their pages in ways recognized by major search providers. Search engines including Bing, Google, Yahoo! and Yandex rely on this markup to improve the display of search results, making it easier for people to find the right web pages….
On-page markup enables search engines to understand the information on web pages and provide richer search results in order to make it easier for users to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure.
Schema Markup
• Products• Locations• Events• Person• Reviews
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Authorship Markup
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Conclusion
• When To Redesign Your Website– Every 1-3 Years
• Why You Should Redesign Your Website– Usability, professional, branding, customization,
lead gen• How To Redesign Your Website
– User Friendly– SEO Friendly
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Questions?
Thanks!!!
Greg ShueyVP Client Services
Twitter: http://twitter.com/shuey03 LinkedIn: http://www.linkedin.com/in/shuey03
Download my slides: http://bit.ly/seowebsiteredesign
Connect with SEO.comhttp://twitter.com/seocomhttp://www.facebook.com/seocom
