15
6 Step Blueprint to Local Search Success

6 Step Blueprint to Local Search Success - SEO.com SLCSEM Presentation

  • Upload
    seocom

  • View
    102

  • Download
    0

Embed Size (px)

DESCRIPTION

On June 12, 2012, Bryan Phelps, Director of SEO at SEO.com gave this presentation at SLCSEM.

Citation preview

Page 1: 6 Step Blueprint to Local Search Success - SEO.com SLCSEM Presentation

6 Step Blueprint to Local Search Success

Page 2: 6 Step Blueprint to Local Search Success - SEO.com SLCSEM Presentation

About Us

SEO.com – Small Business & Enterprise SEO– SEO.com/blog– @SEOcom– Facebook.com/seocom– https://plus.google.com/100708209354527166980

Bryan Phelps – Director of SEO, Small Business– @BryanPhelps– Started SEO in 2005– Working with SMB’s since 2007– Directly & Indirectly worked with 5,000+ clients

Page 3: 6 Step Blueprint to Local Search Success - SEO.com SLCSEM Presentation

6 Step Blueprint

When doesn’t it work?

1. Local Prominence2. Google+ Local (Places) is

Buggy3. Be Persistent

Page 4: 6 Step Blueprint to Local Search Success - SEO.com SLCSEM Presentation

About Us

Page 5: 6 Step Blueprint to Local Search Success - SEO.com SLCSEM Presentation

Step 1 – Setup, Research & Tracking

• Keyword Research– Cities (Provo Dentist)– Zips (Dentist 84065)– Local Lingo (Utah Valley Dentist)– Landmarks (Dentist near BYU)

• Website Tracking– Contact Form Goal

• Google Places Dashboard• Call Tracking – Play it Safe• Old School Tracking

Page 6: 6 Step Blueprint to Local Search Success - SEO.com SLCSEM Presentation

Step 2 – The Essentials: Claim, Fix & Optimize

• Google Places• Google MapMaker• Bing• Yahoo• Localeze• D&B• Acxiom

• Best of the Web• Yelp• YellowPages• Infogroup• Citysearch• Superpages• Foursquare

Claim & Verify Yourself

Consistent Name, Address, Phone Number (NAP)

Page 7: 6 Step Blueprint to Local Search Success - SEO.com SLCSEM Presentation

Step 3 – Get your Site Right

Page 8: 6 Step Blueprint to Local Search Success - SEO.com SLCSEM Presentation

Step 3 – Get your Site Right

Page 9: 6 Step Blueprint to Local Search Success - SEO.com SLCSEM Presentation

Step 3 – Get your Site Right

Specific to Local Search:• Venice Update – Local

Content• Schema• Crawlable NAP – consistent

with listings• Blended Local Results– Links– Domain Authority– Keyword Usage

Page 10: 6 Step Blueprint to Local Search Success - SEO.com SLCSEM Presentation

Step 4 – More Citations

Page 11: 6 Step Blueprint to Local Search Success - SEO.com SLCSEM Presentation

Step 4 – More Citations

• Avvo – Legal/Health• FindLaw - Legal• Health Grades – Health• Directories for every

industry• Local directories / media

Industry/GEO Specific

Also drives traffic, calls, customers.

Page 12: 6 Step Blueprint to Local Search Success - SEO.com SLCSEM Presentation

Step 4 – More Citations

• Whitespark Local Citation Finder• Search Queries– Competitors– Pieces of your NAP to find citations to fix

• Unstructured Citations– Blogs– Forums– Partners Sites / Related Businesses– Look for Link Building + Citation Opportunities

Citation Tools & Tips

Page 13: 6 Step Blueprint to Local Search Success - SEO.com SLCSEM Presentation

Step 5 – Review Strategy“Ask for reviews” alone isn’t a strategyFake reviews DEFINITELY isn’t a strategySet review outreach goals

Get creative:– Review kiosks– “Review Me” cards– Email Lists, especially Gmail accounts.– Followers from Social– Brand Advocates– Partners & Vendors– Incentives?

Infuse a “Get Reviewed” mentality among employees.

Page 14: 6 Step Blueprint to Local Search Success - SEO.com SLCSEM Presentation

Step 6 – Local Meet Social

More Hype than Leads…usually.

Can’t ignore the Google+ Monster, especially with Google+ Local.

Expect social (reviews, circles, etc.) to become bigger in the local ranking algorithm.

Page 15: 6 Step Blueprint to Local Search Success - SEO.com SLCSEM Presentation

Thank you!Bryan Phelps, SEO.com