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Learn about when, why, and how you should redesign your website for both the search engine crawlers and your end users.
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Redesign Your Website: When, Why, and How
Redesigning Your Website
• When To Redesign Your Website• Why You Should Redesign Your Website• How To Redesign Your Website
#seowebinar #seo
When To Redesign
When To Redesign
#seowebinar #seo
39% of marketers feel a company should redesign their website every 13-24 months...
29% of marketers feel a website should be re-designed every 25-36 months
Source: http://www.slideshare.net/HubSpot/the-science-of-website-redesign
Why Redesign?
Why Redesign?
• Want something more user friendly• Want to look more professional• Stay in check with other sites in their industry• Want to improve branding or positioning• Want more freedom to customize• Better optimize for lead generation or sales
#seowebinar #seo
How To Redesign
Design For Users
#seowebinar #seo
Usability
#seowebinar #seo
Your website should help users find what they are looking for through a good navigation and internal link structure
Usability
#seowebinar #seo
Your website should help answer questions you users have or solve their problems.
Usability
#seowebinar #seo
Your website should have visible calls to action to help guide them to their solution.
Usability
#seowebinar #seo
Usability
#seowebinar #seo
Site Content
• Provide content that helps answer a question or provides a solution to a problem
• Concise content– Get to the point quickly– Cut out unnecessary information– Use easy-to-understand, shorter, common words
and phrases– Avoid long paragraphs and sentences.
#seowebinar #seo
Site Content
#seowebinar #seo
Use Headings To Break Up Content
Site Content
#seowebinar #seo
Helps Users Scan Content Quickly
Source: http://mashable.com/2011/09/12/website-usability-tips/
Site Content
#seowebinar #seo
Use Bulleted Lists
Social Awareness / Sharing
#seowebinar #seo
Social Awareness / Sharing
#seowebinar #seo
Social Awareness / Sharing
#seowebinar #seo
Structure For Crawlers
#seowebinar #seo
Wordpress
• SEO Friendly
• Plugins = Supercharged SEO
#seowebinar #seo
Wordpress
#seowebinar #seo
SEO Wordpress Plugins
#seowebinar #seo
SEO Wordpress Plugins
• Yet Another Related Posts• Google Site Verification• Google XML Sitemap• Redirection• SEO Smart Links• SEO Friendly Images• WP Super Cache• Broken Link Checker
#seowebinar #seo
Attribution
#seowebinar #seo
Google Analytics
• Proper Installation– Updated code in the footer
• Lead Tracking• Ecommerce Tracking
#seowebinar #seo
Navigation
#seowebinar #seo
URL Structure
#seowebinar #seo
http://www.seo.com/learn-how-to-do-seo/
http://www.seo.com/learnhowtodoseo76484.html?39872
VS
Internal Linking
#seowebinar #seo
Internal Linking
• Increase crawlability• Help users navigate to other relevant pages• Show the crawlers what the linked to content
is about
#seowebinar #seo
Schema Markup
#seowebinar #seo
This site (schema.org) provides a collection of schemas, i.e., html tags, that webmasters can use to markup their pages in ways recognized by major search providers. Search engines including Bing, Google, Yahoo! and Yandex rely on this markup to improve the display of search results, making it easier for people to find the right web pages….
On-page markup enables search engines to understand the information on web pages and provide richer search results in order to make it easier for users to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure.
Schema Markup
• Products• Locations• Events• Person• Reviews
#seowebinar #seo
Authorship Markup
#seowebinar #seo
Conclusion
• When To Redesign Your Website– Every 1-3 Years
• Why You Should Redesign Your Website– Usability, professional, branding, customization,
lead gen• How To Redesign Your Website
– User Friendly– SEO Friendly
#seowebinar #seo
Questions?
Thanks!!!
#seowebinar #seo
Greg ShueyVP Client Services
Twitter: http://twitter.com/shuey03LinkedIn: http://www.linkedin.com/in/shuey03