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Webinar presented by Ken Jones, Head of Search for Fastrack Group in Brisbane, Australia, about the benefits of Local Search Optimisation for business.
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Welcome to the Webinar
Presented by Adrian CarusoCEO - Fastrack Group
Ken JonesHead of Search – Fastrack Group
Local Search MarketingHow To Make It Work For You
Established since 2002 – 11 years
Australasia’s leading travel, tourism and hospitality digital marketing and business improvement firm
Offices in Sydney, Brisbane, Auckland
Over 150 years of combined experience in team
Who is Fastrack Group?
Some of our clients....
Webinar Agenda
1.Local Search Marketing
2.Q&A Session
3.Special Offer
About Ken Jones
Working in Online Marketing & SEO since 2007
Specialising in Local Search Optimisation for SMEs across the UK & Australia
Firm Believer that all SEO & Online Marketing should be about getting “Results NOT Rankings”
@TheKenJones @TAFastrack #fastracklocal
What is Local Search?
Keyword + Location
e.g. bribie island accommodation
What is Local Search?
OR… Keyword + “Local Intent”
e.g. taxi or pizza
Two Sides of the Local Search Coin
Searches FOR a specific location
Searches IN a
specific location
How Are Local Results Displayed?
Local Results on Google Desktop Searches
How Are Local Results Displayed?
Google Maps Search Results
How Are Local Results Displayed?
Google Search App
Google Maps App
Google+ Local App
Where Does The Information Come From?
Google + Local (formerly Google
Places)
Finding & Claiming Your Google+ Local Page
www.google.com.au/maps
Finding & Claiming Your Google+ Local Page
Click “more info”
Finding & Claiming Your Google+ Local Page
Click“Manage
this page”
Finding & Claiming Your Google+ Local Page
Sign in with your existing Google Account (or create a new one)Fill in your business’ details so that Google can send you a verification code
Then…
Finding & Claiming Your Google+ Local Page
Wait…
Finding & Claiming Your Google+ Local Page
Follow the instructions to verify your business listing
Updating Your Google+ Local Page
Once verified you can
• Add Photos of Your Business
• Update Additional Details like Opening Times or Contact Details
• Tag Relevant Keywords to Describe Your Business’ Products or Services
Updating Your Google+ Local Page
N.A.P.NameAddressPhone Number
Updating Your Google+ Local Page
Link Your Google+ Local Page to Your Website
www.And Vice Versa
Local Search Ranking Factors
DISTANCE
RELEVANCE
PROMINENCE
Local Search Ranking Factors
Reviews
Local SEO For Your Website
• Keyword Relevance• Local Place Name In Page Titles• Phone Number in Text (not an
image)• Business Address in Text
(bonus points for Schema.org markup)
• Links from Relevant Local or Industry Sites
Local SEO For Your Website
Non-Linking Citations
Mentions for your business name and address without links to your websitee.g. Local Business Directories
N.A.P.
What About Social Media?
Users can “check in” at your business’ location and in many cases these signals are indexed by Google
The more check ins you have, the more “Prominence” your business is given by Google
They’re also good Word Of Mouth Marketing for you
What About Social Media?
Maintain Your Facebook Page
• Make sure your details are correct (N.A.P.)
• When users check in with Facebook they are given the option to also “Like” your page
• Public Pages are indexed by Google
What About Social Media?
Claim Your Business On Foursquare
• Update your business’ info (Correct N.A.P.)
• See who checks in and how often – Reward regular customers
• Link with your Twitter account to get mentioned when people check in
Where to start?
Services:Full Service Marketing
AgencyWebsites Search MarketingMobileEmailSocial MediaBranding / Design
Call us
1300659 2890800 823 278
Connect with us!
http://www.facebook.com/tafastrack
twitter.com/tafastrack
au.linkedin.com/in/tafastrack
