#Trada4adCenter

Boost your Paid Search ROIwith Bing and Yahoo! Search

Reach a new audience.Increase conversions. Drive down your CPA.

#Trada4adCenter

#Trada4adCenter

Matt HesslerDirector of Marketplace

OperationsTrada

John GagnonSenior SEM Manager and Bing Advertising EvangelistMicrosoft

Sara FoxMarketing Manager

Lead NurturingTrada

#Trada4adCenter

Microsoft Advertising

adCenter and the Search Alliance

#Trada4adCenter

Shop Savvy Be Entertained Go Local Travel Smarter Search Socially

Empowers consumers to make smarter, faster, more informed decisions.

is for doing

#Trada4adCenter

#Trada4adCenter

The Help-You-Find-Exactly-What-You’re-Looking-For Engine

Product

Shopping

Travel

Health & Beauty

Education

Computer & Internet

Auto

Finance

Jobs

…and many more

#Trada4adCenter

Create and manage all campaigns on Bing and Yahoo! Search from one efficient platform.

Microsoft Advertising adCenter

Why You Want to Use adCenter

#Trada4adCenter

Reach a new audience

Increase conversion rate

Improve ROI

Reach a New Audience

30% of the U.S. search market uses Yahoo! Search and Bing (including Microsoft and Yahoo! Core Search sites) – that’s 162 million unique searchers!

#Trada4adCenter Source: comScore Core Search (custom) January 2012

33% of those 162 million unique

searchers do not use Google

54 million unique

searchers in the U.S. who you can only reach with search ads through Microsoft Advertising adCenter

#Trada4adCenter Source: comScore Core Search (custom) January 2012

Reach a New Audience

Increase Conversion Rate

#Trada4adCenter

Many advertisers experience higher CTR & conversion rates with adCenter

Increase Conversion RateTrada – Ad Network Budget Adjustment

»43% of campaigns had greater budget allocated to adCenter

»Increased adCenter spend avg. = 8%

»Increased AdWords spend avg. = 3.5%

Campaigns start with 70% Google, 30% Yahoo!/Bing budget allocation.

Improve ROI

The unique searchers on Microsoft and Yahoo! sites (including Yahoo! Search, Bing, and partners) are likely to: Spend 6% more than Google

searchers in the U.S. Spend 23% more than

the average searcher.

#Trada4adCenter Source: comScore Core Search (custom) January 2012

Improve ROI

#Trada4adCenterSource: Efficient Frontier – Global Q4 2011

Digital Marketing Performance Report January 2012

In 2011, Yahoo/Bing delivered more revenue per click and better return on investment

14% RPC

9% ROI

Improve ROI

Source: Efficient Frontier – Global Q4 2011 Digital Marketing Performance Report January 2012

#Trada4adCenter

adC

ente r

Can

H

elp

You

Max

im

ize

You

r P

aid

Sea

rch

R

OI

Expanded audience

Higher Conversion

Rate

MicrosoftAdvertisingIntelligence

#Trada4adCenter

Develop Keyword Lists & Strategies

Optimize Keyword Campaigns

Tailor Your Bidding Strategy

Evaluate Campaign Performance

#Trada4adCenter

MAI: Develop Keyword Lists and Strategies

Build out lists of suggested keywords and develop informed keyword strategies based on actual Bing and MSN query data, including:

»relevance»volume»cost history»demographic»geographic

#Trada4adCenter

MAI:Optimize Keyword Campaigns

Leverage historic and forecasted monthly query and content data to optimize your keyword campaigns based on what potential customers are actually doing.

#Trada4adCenter

Tailor your bidding strategy based on pricing data for keyword-specific metrics such as clicks, impressions, position, click-through rate and cost per click.

MAI:Tailor Your Bidding Strategy

#Trada4adCenter

Trada for adCenter

Trada helps optimize your paid search campaign.

#Trada4adCenter

Is a solution for businesses running paid search campaigns across multiple ad networks.

Provides access to a community of thousands of certified paid search experts.

Saves you time while maintaining complete visibility into and control over your campaigns.

#Trada4adCenter

Run Campaigns Seamlessly Across Multiple Ad Networks.

#Trada4adCenter

Easily Compare Ad Network Campaign Performance.

#Trada4adCenter

Easily Compare Ad Network Campaign Performance.

#Trada4adCenter

Easily Compare Ad Network Campaign Performance.

#Trada4adCenter

Easily Compare Ad Network Campaign Performance.

#Trada4adCenter

Ad Network Automatic Budget Adjustment

» Maximize ad spend based on performance.» Improve overall campaign conversions and

conversion rate.

Automatic Network Budget

Adjustment

Automatic Network Budget

Adjustment

#Trada4adCenter

Community of Paid Search Experts

» Know how to run sophisticated, ROI-focused campaigns on adCenter and AdWords.

» Use the side-by-side view of adCenter & AdWords campaign performance to compare, adjust, etc.

» Are paid based on performance and therefore directly incentivized to get high-quality clicks and low-cost conversions for you.

Trada’s advertising specialists, called Optimizers

#Trada4adCenter

Community of Paid Search Experts

#Trada4adCenter

Transparency and Control

#Trada4adCenter

Transparency and Control

#Trada4adCenter

adCenter

・Expand your audience・Attract higher quality, higher performing traffic・Enjoy advertiser-friendly features and

enhancements

Trada

#Trada4adCenter

Diversity and expertise of online advertising experts

Manage multiple network campaigns from one platform

Automatic network budget adjustment

#Trada4adCenter

Matt HesslerDirector of Marketplace

OperationsTrada

John GagnonSenior SEM Manager and Bing Advertising EvangelistMicrosoft

Sara FoxMarketing Manager

Lead NurturingTrada

Questions?

For more information or to schedule a demo of the Trada Marketplace,email sfox@trada.com or visit www.trada.com/learn-more.

@fasterstill

@snowfox78

@Trada

@jmgagnon