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Introductions
» Hi- My Name is Steve Slater˃ Experienced Marketer, Dad, Husband, Blues Guitar Hero, Music Snob˃ Worked with Small and Mid Sized Businesses˃ Management Experience with SUPER HUGE Companies˃ Google Analytics Certified and Google AdWords Certified˃ Twitter @TheSteve_Slater˃ Linkedin, Facebook, Google+, Spotify…
» Tweet- #smbcmn» Slides will be available at smbcmn.com» I blog about SEO on vimm.com
Agenda
1. The Numbers2. How Search Engines Work3. WARNING4. What is SEO?5. 6 Actions You Can Take6. Measure it!
The Numbers
» In April 2013 more than 20 Billion core searches» In March 2013 Desktop Search Hit all time high
of 20.4 Billion core searches» Between March 2012-Dec 2012 searchers using
mobile devices went from 90.1 Million to 113.1 Million
» How Do you Search?
*Source comScore
What is SEO?
SEO is-• Telling Search
Engines What Content on your site is important• This helps increase
quality traffic to your site• Goal- QUALITY
TRAFFIC
Step 1.
» Build a strong foundation» Be proud of your site. Remember the end goal
is to get users to your site and for them to take action!
Step 2.
» Write Unique Original Content» Commit to what you are writing about» What makes you different from Competitors?
Step 3.
» Get Social» Share your content
˃ Facebook˃ Pinterest˃ Twitter˃ Youtube˃ Linkedin˃ Reddit˃ Google+˃ Industry Specific Social sites….
Step 4.
» Build A Neighborhood˃ Get Links from Chambers of Commerce˃ Get Links from .edu and .gov sites˃ Link to and from business partners
Step 5
» Claim Local Listings» Be consistent with how you list your address
˃ South St, S. Street, South Street PICK ONE!
• These are keys to being found locally• Think of how you search for things
Stats!
Why?• More Smartphones are activated each day than babies born• 1.3 Million Android devices are activated each day (300,000 babies a
day)• Avg. Smartphone has 41 Apps• 79% of Smartphone owners are Smartphone shoppers• 84% of those “Smartphone Shoppers” Use their phone to shop while
in a store• Most active in-store resource
• 82% Use Search• 62% Visit Store Sites• 50% Visit Brand Sites
» *comScore and M/A/R/C Research
The Real World
How many of you…1. Provide a good experience for your customers?2. Set yourself apart from the competition?3. Discuss business in a social setting?4. Network with Business owners?5. Provide a service to people locally?6. Pay for advertising?
The Advantage!
» How Many of You…
1. Have a way of monitoring and tracking all of your networking, advertising etc… and know exactly how much of it is working?
Who Knows What this is?
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(function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })();
</script>
Remember Our Focus
» Tell Search Engines What is Important» Why? To generate HIGH QUALITY TRAFFIC» How do you know if the traffic is HIGH
QUALITY?» Track it!
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