SEO 101 - General Assembly

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Slides for my SEO 101--introduction to basic SEO concepts--presentation I gave at a General Assembly class in Hong Kong.

Text of SEO 101 - General Assembly

  • 1.SEO 101@GeneralAssembly Last Revised Date: May, 2014 Author: Joshua Steimle

2. Intro SEO 101@GeneralAssembly 3. The Big Picture SEO 101@GeneralAssembly 4. 4.3 Billion SEO 101@GeneralAssembly Source: http://www.worldpopulationstatistics.com/asia-population-2013/ Asia Population, 2013 5. 4.9 Billion SEO 101@GeneralAssembly Source: http://en.wikipedia.org/wiki/World_population Asia Population, 2030 6. 525 Million SEO 101@GeneralAssembly Source: http://www.ey.com/GL/en/Issues/Driving-growth/Middle-class-growth-in-emerging-markets Asia Middle Class, 2013 7. 3.1 Billion SEO 101@GeneralAssembly Source: http://www.reuters.com/middle-class-infographic Asia Middle Class, 2030 8. 9.4% SEO 101@GeneralAssembly Source: http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx Asia-Pacific Internet Penetration, 2005 9. 31.9% SEO 101@GeneralAssembly Source: http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx Asia-Pacific Internet Penetration, 2013 10. 344 Million SEO 101@GeneralAssembly Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/ Asia-Pacific Internet Users, 2005 11. 1.3 Billion SEO 101@GeneralAssembly Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/ Asia-Pacific Internet Users, 2013 12. 0 SEO 101@GeneralAssembly Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/ Asia-Pacific Mobile Internet Users, 2005 13. 895 Million SEO 101@GeneralAssembly Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx, We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/ Asia-Pacific Mobile Internet Users, 2013 14. 1 Billion+ SEO 101@GeneralAssembly Source: http://www.statista.com/statistics/201232/forecast-of-mobile-internet-penetration-in-asia-pacific/ Asia-Pacific Mobile Internet Users, 2015 15. In 2013, Global PC Shipments Suffered the Worst Decline in PC Market History SEO 101@GeneralAssembly Sources: Gartner http://www.gartner.com/newsroom/id/2647517 16. 680 Million SEO 101@GeneralAssembly Sources: Gartner http://www.gartner.com/newsroom/id/2665715 Worldwide Smartphone Sales, 2012 17. 968 Million SEO 101@GeneralAssembly Sources: Gartner http://www.gartner.com/newsroom/id/2665715 Worldwide Smartphone Sales, 2013 18. The Big Picture SEO 101@GeneralAssembly Asia-Pacific Middle Class + Internet + Mobile = Big Opportunity 19. How Do I Reach Them? SEO 101@GeneralAssembly Go Where The Customer IsOnline. 20. Search Engines SEO 101@GeneralAssembly Google, Yahoo, Bing, Baidu, Yandex, etc. 21. Search Engines: What Goes In SEO 101@GeneralAssembly Crawl, Index 22. Search Engines: What Comes Out SEO 101@GeneralAssembly Good Answers, Fast 23. Search Engines: How They Decide SEO 101@GeneralAssembly Algorithms 24. Search Engines: Why They Rank What They Do SEO 101@GeneralAssembly Happy Searchers = $$$ 25. Search Engines Are Dumb SEO 101@GeneralAssembly 26. What is this photo of? 27. Search Engines Want To Be Human SEO 101@GeneralAssembly But Theyre Not There Yet 28. How Important Are Rankings? SEO 101@GeneralAssembly 29. So How Do I Rank? SEO 101@GeneralAssembly Help Google Make Searchers Happy 30. How Do I Do That? SEO 101@GeneralAssembly Search Engine Optimization (SEO) 31. SEO SEO 101@GeneralAssembly All Natural, All Organic 32. SEO 101@GeneralAssembly 5 Parts of SEO 1. Keyword Strategy 2. On-Site Basics 3. Quality Content 4. Quality Links 5. Analysis 33. Keywords SEO 101@GeneralAssembly Search Volume, Relevancy, Competitiveness 34. Keywords SEO 101@GeneralAssembly Dont Ignore The Long Tail 35. On-Site Basics SEO 101@GeneralAssembly 36. On-Site Basics SEO 101@GeneralAssembly Indexable Content 37. On-Site Basics SEO 101@GeneralAssembly Crawlable Links 38. On-Site Basics SEO 101@GeneralAssembly Keyword Tips 1. In title tag, toward beginning 2. Prominently visible on page 3. 2-3 times within body 4. Once in alt image tag 5. Once in meta description tag 39. Content SEO 101@GeneralAssembly Detailed Information, News, Blog, Tips, FAQs 40. Quality Content SEO 101@GeneralAssembly So Interesting A Human Would Read It 41. Quality Links SEO 101@GeneralAssembly From Relevant, High Quality Websites 42. How Easy Can It Be? SEO 101@GeneralAssembly 43. Analysis SEO 101@GeneralAssembly Modify, Measure, Repeat 44. Analysis Tools SEO 101@GeneralAssembly 1. Google Keyword Planner 2. Google Analytics 3. Google Webmaster Tools 4. MySEOTool.com 45. What To Measure SEO 101@GeneralAssembly 1. Visitors 2. Queries 3. Rankings 4. Links 46. Questions? SEO 101@GeneralAssembly