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This SEO 101 deck is for my presentation at SEMpdx. It goes along with the SEO 101 blog located here http://webfor.com/seo-101/ that I updated for 2014 with the most recent relevant information for the basic building blocks of SEO (and beyond). Whether you’re a seasoned veteran or just starting out in SEO, the basic core principles of SEO are always important.
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SEO 101
webfor.com/seo-101
@KevinGetch
Introduction & Our Team
@KevinGetch
SEO is Constantly Changing
ChangingLandscape
Is SEO Worth it?
100 BILLION
How Search Works
Crawling the Web
Indexing the Web
Providing Results
Search Engine Results Layout
Adwords (pay per click ads)
Organic
Organic
Local/Organic
Maps
7 Key Factors for Effective SEO
7 Key Factors for Effective SEO
On-Page SEO Factors
@KevinGetch
On-Page SEO Factors
Title TagURL Structure
Headings (H1/H2)
Alt Tag
Body Text
<head><title>Sentinel | A Downtown Portland Hotel</title><meta name="description" content="Sentinel is a Portland luxury hotel is situated in two of Portland’s most historic buildings and houses Jake’s Grill and Jackknife Bar."></head>
Title Tag & Meta DescriptionTitle Tag
Google displays around 50-60 characters
Meta Description
Optimal length for search engines is roughly 150-155
characters
No Meta Keywords.
What?
Wordpress SEO Plugin
http://goo.gl/i34LnQ
@KevinGetch
URL Structurehttp://www.argos.co.uk/static/Browse/ID72/33007352/c_1/1%7Ccategory_root%7CSports+and+leisure%7C33006346/c_2/2%7Ccat_33006346%7CSports+and+leisure+product+care%7C33007352.htm
http://www.argos.co.uk/sports-leisure
@KevinGetch
Meta Robots Tag
<meta name="robots" content="index, follow">
@KevinGetch
Quality Content
Quality Content
Endorsements (links, citations, press, reviews, mentions, etc. )
Endorsements (links, citations, press, reviews, mentions, etc. )
Citations
Design & User Experience
@KevinGetch
Design & User Experience
User Experience
tools.pingdom.com/fpt/
Designed for Mobile
Designed for Mobile
Optimized for Social
Sharing
Optimized for Social Sharing
WP Social SEO Booster Plugin
http://goo.gl/dAfLjy
@KevinGetch
Measure (Google Analytics)
Measure
Don’t Panic
@KevinGetch
Why? Because Everything is Awesome Everything is Awesome!
@KevinGetch
By Kevin Getch, Founder of WebforVisit webfor.com/seo-101 for the expanded blog version of this
presentation.
Kevin Getch, Founder & Lead SEO
SEO 101 webfor.com/seo-101
@KevinGetch
