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A very basic presentation on the history of the world wide web, the search engine, Google Page Rank, and advances in search. This presentation was given in consideration of specific client needs and geared towards an audience of traditional marketers that was relatively unfamiliar with search.
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© The JAR Group 2006 Proprietary & Confidential
SEO 101 – Introduction to SearchThe History of the Search Engine
Presented by The JAR Group, 04.15.08
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A search engine is an information retrieval system designed to help find information stored on a computer system.
…it helps you find stuff!
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OverviewPutting search into historical context.
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The Birth of the World Wide Web
Tim Berners-Lee: Developer in Geneva, Switzerland (CERN)• European Organization for Nuclear Research
NeXTCube (1990): 1st Web Server, 1st Web Browser, 1st Web Editor
First Webpage (August 6th, 1991): Posted Details about the WWW
Why the WWW was Unique: The Great Equalizer• Unidirectional linking• Non-proprietary & free to use
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The Web BrowserBringing the World Wide Web to the masses.
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Mosaic Web Browser
Al Gore Invented the Internet (1991): Passed the High Performance Computing & Communication Act
Mosaic (1993): First graphical web browser
Marc Andreessen: Led the Mosaic development team
AOL (1999): Acquired Netscape
Time Magazine: Time Inc realized the significance!
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The Rise of the Search Engine
With over 550 Billion documents on the web, how do you find what you want?
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What is a Search Engine?A search engine retrieves information from any set of data.
Spider: Automated web browser that follows every www link on a website.
•Pages are analyzed•Collected•Parsed (Words extracted)•Stored
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Search Engine Timeline
1994: WebCrawler
1998: Google
2000: Baidu
2004: Yahoo! Search
2005: MSN Search & ASK.com
2006: Live Search
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Google PageRank
The Algorithm (formula) used to rank web pages based on the number of incoming links and the PageRank of those websites that link there.
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Search Engine Optimization
• Ensuring your site is search friendly allowing the search engine spiders to index the content on the site
• Ensuring your pages include the keyword phrases actually used by searchers
• Ensuring the pages of your website are as compliant as possible with the search engine scoring algorithm
• Ensuring compelling and action-oriented descriptions that encourage visits
• Creating rich and compelling content that positions your website as an authority
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Share of Search
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The Future of SearchGoogle is King, but watch out for these trends.
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Curated Consumption
Online curators have unprecedented influence on millions of people on every imaginable topic.
Aggregators: Web applications that aggregate syndicated news or contentExamples:
Human-Powered Search: Human edited and hand crafted search resultsExamples:
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New Advances in Search
Natural Language Search: Searching using regular spoken language
Examples:
Personalized Search: Search based on previous browsing history
Examples:
Semantic Web: Creating another layer of meta data describing the data on the web in a form that computers can deduce meaning.Example: A search for “4 Yankees tickets on $400 budget”
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Cool Search Engines
• Music: Dizzler.com, Hypem.com
• Airline Tickets & Hotels: Kayak.com
• Coupons: RetailMeNot.com
• TV Shows: FanCast.com
• Videos: Blinkx.com
• Unofficial Google File Search: GooglePirate.com
• Interactive Marketing Company: theJARGroup.com
