Getting Social Media R.I.G.H.T

R.I.G.H.T

Getting

Presented ByAngela Maiers@angelaMaiers

Tuesday, December 9, 14

HOW ABOUT YOU?

How do you feel about using social media?

Are you currently actively engaging in social media, if

so what channels?

HOW ABOUT OUR STUDENTS?

•96 % students w/access use SM

•75 % (K-12 graders) have at least one social media profile

•68 % Increase (2-11) since 2010

•50 percent who use talk about ed- topics and more specifically school

We must first get SOCIAL RIGHT.

To Get Social Media RIGHT...

SOCIALcentered

passion

people

customized

connectionsconversations

powernetwork

realtime COMMUNITY

unityfreedom

COLLECTIVE

likelove

freedomreal

We ARE the web

ealintegratedenerous

ells OUR storyTuesday, December 9, 14

RealTuesday, December 9, 14

“IRL”Tuesday, December 9, 14

Welcome to the Community!

TWO -WAYCONVERSTATIONS

THIS IS ME!

Angela Maiers

THIS IS WHAT I BELIEVE

THIS IS MY MISSION

aka My Job, My Passion, My Calling

www.angelamaiers.com

@angelamaiers

angelamaiers

THIS IS ME!

EVERYWHERE

Integrated

INTEGRATEINTEGRATEINTEGRATE

ANNOUNCEMENTS

NEWSLETTERSREPORTS

CONFERENCESEVENTS

EMERGENCIESCANCELATIONS

EMAILS UPDATES

REMINDERS

Global Marketing• Confidential• 11/28/1229

There’s and APP for That!

WHAT ARE WE DOING? WITH WHO? WITH WHAT? ENHANCE/

AMPLIFY?

EmergencyNotification

Parent Event

PARENTS PHONE TREE

PARENTSTeachers

FlyersEmailsW.O.M

CUSTOMIZED ALERTS and MESSAGES

• My child is in __ grade.

• My child has regular access to a computer at home with Internet access to support academics. Yes - No

• I have access to email. Yes - No (If you answered no, please provide your name and your child's, and we will provide hard copies of communications.

• I mostly access the Internet for school communications on my:

• Home computer• Work computer• Mobile device• Other (please specify) _______

What tools does your community have access to?

Generous

In Social Media...

You GIVE before

You GETTuesday, December 9, 14

70 - 20 - 10

Targeted Tweeting

SHARING GREAT CONTENTBLOGS

ARTICLESPICTURESVIDEOS

TUTORIALSTIPSTuesday, December 9, 14

YOU MUST

HEARME

HELP ME.TO

The Listening Stage–What are people saying about your brand?–What are the popular topics about your brand?

–Who are the advocates, detractors and influencers in your community/industry?

–Where are the conversations happening?

Use Twitter’s search function & other tools to find keywords

in hashtags, handles and bios relevant to topic, company and event

Command Center Basics

Google Alert

TwitterSearch

Social Mention

Establishment of Command Center

Twitter.com/Search

Google.com/Alerts

Socialmention.com

How Does Your Brand Sound?

Honors

Give Them A Front Row Seat To Their Own Brilliance

Are you prepared to AMPLIFY

the AWESOME?

lwaysABe

CapturingTuesday, December 9, 14

Tells“OUR” Story

STORY = YOUR BRANDTuesday, December 9, 14

IF YOU DON’T TELL YOUR STORY

SOMEONE ELSE WILL! Tuesday, December 9, 14

#washingtonhighs

pirit.

#EGHSMATTE

ealintegrated

ells OUR story

enerous

MATTERYOU

SOCIAL: RIGHT

online: resourcesangelamaiers.com

Two Way One Way

#TMSHawkChat

14 Great Facebook Groups Every Teacher should Know about

The Ultimate Guide to Facebook in Education

Teacher's Guide to Creating Facebook Groups for Students

Re:sources

• 10 Google Plus Communities Every Teacher Should Know about

• Excellent Teacher Tips on The Use of Google Plus in Education

• 20 Reasons Why You Should Be Using Google Plus

Re:sources

7 Steps to Grow Professionally Using Twitter This Summer

10 Ways Teachers Can Use Twitter for Professional Development

10 Powerful Twitter Tools for Teacher's Professional Development

Re:sources

Go To:

@tonyvincent

@angelamaiers

your:network

#edchat#supchat

Cybraryman: Hashtags

Getting Social Media R.I.G.H.T

Business

Getting real about social media

Getting Social Media RIGHT - #NSBAConf

Social Media Getting Started Oct09

Getting Started on Social Media

Social Media 101: Getting engaged

Getting Serious about Social Media

Getting Social With Social Media

CHSPA - Getting into Social Media

Getting Social with the Media

Getting Jobs Using Social Media

Social Media 201: Getting Started

Social Media 101: Getting Started

Getting Results from Social Media

Getting Social The History of Social Media

Getting Started with Social Media - Rita Allenritaallen.org/app/uploads/2016/08/RAF-Social-Media... · Getting Started with Social Media: A Strategy Toolkit for Nonproﬁts. Social

Getting Social - Social Media in the Courtroom

Getting Started in Social Media

Social Media for SMEs - Getting you Social Media Ready

Social Media: Getting it Right

Social Media 101- Getting Started