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Social Media BasicsSocial Media BasicsGetting StartedGetting Started

is really just a label for the way the internet looks today

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Its up to you to figure out what the *something* is!

These are the tools that allow

you to do something

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Terms and DefinitionsTerms and Definitions Whats a tag? Whats a blog? What’s a social network? Whats a podcast? Whats a wiki? What is social bookmarking?

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What’s changed?What’s changed?

RSS-fed

You can now 'subscribe' to a feed, so content comes direct to you without you having to seek it out.

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What is a blog?What is a blog? A Blog (a contraction of the term "Web

log") is a Web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.

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What is a blog?What is a blog? Chronological web

publishing Uses free / simple

interface Allows people to

comment and to subscribe

Mainly text but can be photo / audio / video

Technorati tracking 106m

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Blogging: stories with wordsBlogging: stories with words A conversation: a two way communication

channel Think of it as keeping in touch with friends Write like a real person, not a PR Write about real experiences, personal

views Use your blog to link to others, and key

points of information

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Blogging toolsBlogging tools

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Using a blog as a websiteUsing a blog as a website

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Free/low cost Easy to use Interactive Accessible Immediate

Lack of control over “the message”

Can sound like a PR person

Can be time consuming

Opening door to comments

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So how can a blog work for the you?

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Trend towards microbloggingTrend towards microblogging Linked to growth in

mobile and social networking

Status Irregular posts Photo sharing

& social bookmarking

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Conversations Dialogue Updates Micro-blogging

http://search.twitter.com/

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Twitter is a kind of public instant messenger stream. You go online or on your mobile device and send text messages (”tweets”) of up to 140 characters — or about one sentence long. Your tweets can be read by others, and you can sign up to follow the messages others write so that you can read theirs.

You can also add tags, which allow you to trace comments on particular subjects, events or stories.

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Stories with PicturesStories with Pictures

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What is social bookmarking?What is social bookmarking? store, tag and share

links across the internet.

share links with friends… and people with similar interests.

access links from any computer.

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BenefitsBenefits Makes information manageable Makes information portable – you can

access your bookmarks anywhere Connects your information and you to

others

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ConsiderationsConsiderations Must agree to tags Can’t stop people tagging your content –

even stuff you don’t want associated with you

Bookmarks can go out of date

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Video and Audio(And wikis too!)

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What is a podcast?What is a podcast?

Regularly updated audio content

Often a ‘radio show’ format

RSS-fed

Anytime, Any where

Listeners to 'subscribe' to an audio or video feed, which is downloaded to their computer and can be copied automatically onto their portable audio player.

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Who is Podcasting and using Who is Podcasting and using Audio/Video?Audio/Video?

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What kind of audio/video/podcasts What kind of audio/video/podcasts are there?are there?

Magazine style programmes Stand-alone interviews Case studies/profiles Audio diaries/citizen media Dramas/comedies Speeches/presentations Events

Podcast ExamplesPodcast Examples

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Using Video

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Camera optionsCamera options Flip camera Range in price from £70 - £150

(Amazon.co.uk)

Kodak Zi6£85 – 112 (Amazon.co.uk)

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So how can audio/videobe used to engage withyour stakeholders?

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What is a social network?What is a social network? Social networks are groups

of individuals unified by common

Interests Vocations Passions Needs

Before the internet these groups were more limited by proximity

Online social networks benefit from the LONG-TAIL effect

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Niche social networksNiche social networks

http://www.rspb.org.uk/community/

http://www.allaboutpets.org.uk/home.aspx

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Fan pageFan page

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More than 300 million active users

50% of active users log on to Facebook in any given day

The fastest growing demographic is those 35 years old and older

General Growth Average user has 120

friends on the site More than 6 billion

minutes are spent on Facebook each day (worldwide) (3)

More than 40 million users update their statuses at least once each day (15)

More than 10 million users become fans of Pages each day (3.5)

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So how can social networkswork for you and yourstakeholders?

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What’s a wiki?What’s a wiki? a Wiki is a type of website that allows the

visitors to add, remove, and sometimes edit the available content. This ease of interaction and operation makes a wiki an effective tool for collaborative authoring.

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Group Challenge Group Challenge To create a social media strategy for an

organisation

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So is Social Media for you or not? So is Social Media for you or not? YES

You want to express the human voice of your organisation

You want to enable easy ways for people to share knowledge and information

Open source thinking - willing to share ideas in progress and let others join in and help it

Can deal with the messiness

You already have the basics covered.

Costs

Source: Designing for Civil Society

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You are obsessively controlling Your organization is not ready for

some changes in how you work

Your audience is not online

Everything must be vetted by central authority

Your aims are written in stone, not electricity

You aren't prepared to assist people

in learning a new skill and the time to make it an organizational habit.

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Understand the activities and goals of your organization

Understand how the different web 2.0 applications can help

Perform activities and meet organizational goals Understand ICT needs and skills of the staff and

volunteers Analyse risk of web 2.0 apps - are they ready for

business uses? Sustainable

Source ICT Hub

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ChallengesChallenges Getting Management to Say Yes

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ContactContactIf you would like these slides or more information,

contact

jude@sounddelivery.org.uk

For the best communications resourceshttp://www.mediatrust.org/training-events/training-

resources/online-guides-1#