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Social Media 101 @Mighty Casey Media LLC

Social Media 101: Getting engaged

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The deck I use for a half-day social media seminar I lead for a creative-training company. Building a profile, setting up a listening post, social media PR, and the art of business conversation online. Covering what I call the Big Three (Twitter, Facebook, and LinkedIn), as well as blogging, editorial calendars, and image-sharing platforms.

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Page 1: Social Media 101: Getting engaged

Social Media 101@Mighty Casey Media LLC

Page 2: Social Media 101: Getting engaged

OK - so what IS Social Media?@Mighty Casey Media LLC

Page 3: Social Media 101: Getting engaged

Why use it?

• Tell your story• Create a community• Learn something• Teach something• Build something

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It’s all about CONTENT

• Share relevance, not trivia• What story are you telling?• Build engagement: be human• Who, what, when, where, why,

how

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Page 5: Social Media 101: Getting engaged

Most critical tool:

Two of these - use ‘em

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Page 6: Social Media 101: Getting engaged

twitter

It’s a cocktail party conversation

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facebook

now we’re at a dinner party

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LinkedIn

you’re attending an industry conference

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Page 9: Social Media 101: Getting engaged

Blogging 101

• if you do only one “social” thing, make it blogging

• establish an editorial calendar• follow it• use a comment management

system

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Page 10: Social Media 101: Getting engaged

Ready for your closeup?

• Camera-shy? Use PowerPoint.

• Keep them short and snappy.

• Funny REALLY helps here.

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Page 11: Social Media 101: Getting engaged

Where are you?

• Great engagement tools for brick and mortar businesses

• Offer deals, get instant feedback

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Page 12: Social Media 101: Getting engaged

Social Imagery

•Rising in use by millennials•Great tool for imagery pros (photogs, designers)

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the new kid

• adds to your Google search weight

• social-media insiders hang here• some great tools like Hangout

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Page 14: Social Media 101: Getting engaged

Managing it all

organizing chaos

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Brand Management 101

• always be listening• draw up an SM policy • enforce that policy• never be defensive• ALWAYS tell the truth!

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Page 18: Social Media 101: Getting engaged

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Social media policy

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•Clarity•Purpose•Empowerme

nt

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Recommended Reading

•Mashable•Social Media Today•Buzzfeed•TechCrunch•ReadWriteWeb

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Got questions?@MightyCasey

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