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Getting Serious about Social Media

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Page 1: Getting Serious about Social Media
Page 2: Getting Serious about Social Media

Getting Serious about Social Media

Werner Kunz - University of Massachusetts – Boston

#UMBSocial

Page 3: Getting Serious about Social Media

- 5 - 6th Social Media Day at UMass BostonWerner Kunz – UMass Boston – May 2017 - @werkunz - #umbsocial

A lot Happened Since the Last Social Media Day

• Social media is mainstream

• It get’s harder to get through the clutter

• Fake News & Bubbles

• Rules/APIs are constantly changing

• Social Media is definitely not free

Page 4: Getting Serious about Social Media

- 6 - 6th Social Media Day at UMass BostonWerner Kunz – UMass Boston – May 2017 - @werkunz - #umbsocial

ThePartyisover.

Itistimetogetserious

Page 5: Getting Serious about Social Media

- 7 - 6th Social Media Day at UMass BostonWerner Kunz – UMass Boston – May 2017 - @werkunz - #umbsocial

Prologue: The Social in Social Media

• - Authentic • - Consistent • - Continuity • - Reciprocity

is a relationshiptool.

Page 6: Getting Serious about Social Media

- 8 - 6th Social Media Day at UMass BostonWerner Kunz – UMass Boston – May 2017 - @werkunz - #umbsocial

Page 7: Getting Serious about Social Media

- 9 - 6th Social Media Day at UMass BostonWerner Kunz – UMass Boston – May 2017 - @werkunz - #umbsocial

What You Really Need

You need to be • active • consistent• effective• efficient

è You need a sustainable system

Page 8: Getting Serious about Social Media

- 10 - 6th Social Media Day at UMass BostonWerner Kunz – UMass Boston – May 2017 - @werkunz - #umbsocial

The Social Media Gears Model

Social Media

Great Content

Scheduling

Seeding & Promotion

Analytics & Controlling

Social Media Participation

Page 9: Getting Serious about Social Media

- 11 - 6th Social Media Day at UMass BostonWerner Kunz – UMass Boston – May 2017 - @werkunz - #umbsocial

Getting Content Under Control !!! My favorite tip: Think always in a new series

e.g.- Interview- How-to- Experience Report- Looking Back- Photo of the Day- Links of the week- Customer Story- AMA- Meme- …

Page 10: Getting Serious about Social Media

- 12 - 6th Social Media Day at UMass BostonWerner Kunz – UMass Boston – May 2017 - @werkunz - #umbsocial

Second,

Page 11: Getting Serious about Social Media

- 13 - 6th Social Media Day at UMass BostonWerner Kunz – UMass Boston – May 2017 - @werkunz - #umbsocial

Your Audience Decides

• People are free to choose what they watch, what they click, and where they engage.

• It doesn’t matter what you are selling, it matters what your audience is interested in

Page 12: Getting Serious about Social Media

- 14 - 6th Social Media Day at UMass BostonWerner Kunz – UMass Boston – May 2017 - @werkunz - #umbsocial

Discipline Yourself to Serve your Audience

Own Product Portfolio

What content do we have that could go into Social Media

posts?

Hoping our customers like it?

Very Common Approach

Know your People Identify Interest

Deliver Content based on these

Interest(not your product

portfolio)

• The customer will make the connection to your product portfolio automatically• Everything is allowed, if the customer is interested in it.

Audience Oriented Approach

Page 13: Getting Serious about Social Media

- 15 - 6th Social Media Day at UMass BostonWerner Kunz – UMass Boston – May 2017 - @werkunz - #umbsocial

Everything is Allowed, if the Customer is Interested in It.

Page 14: Getting Serious about Social Media

- 16 - 6th Social Media Day at UMass BostonWerner Kunz – UMass Boston – May 2017 - @werkunz - #umbsocial

Everything is Allowed, if the Customer is Interested in It.

What do People Want?

Page 15: Getting Serious about Social Media

- 17 - 6th Social Media Day at UMass BostonWerner Kunz – UMass Boston – May 2017 - @werkunz - #umbsocial

Third, Make a Decision AboutHow Open You Want to Be

Very open Very uptight

Page 16: Getting Serious about Social Media

- 18 - 6th Social Media Day at UMass BostonWerner Kunz – UMass Boston – May 2017 - @werkunz - #umbsocial

Some notes for today

- get the blocks for develop a social media system for yourself

- Get to know, what your audience might like

- Make a clear decision, how far Social Media can go for you

Page 17: Getting Serious about Social Media

- 19 - 6th Social Media Day at UMass BostonWerner Kunz – UMass Boston – May 2017 - @werkunz - #umbsocial

Ideas for your content strategy

• there are cool tools out there that can help you with the execution, but they can not help you with the strategy.

•• —> it’s easier said than done. But our experts will help you

“Play is the highest form of research”

Albert Einstein

Thank You

@werkunz #umbsocial