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Getting Serious about Social Media
Werner Kunz - University of Massachusetts – Boston
#UMBSocial
- 5 - 6th Social Media Day at UMass BostonWerner Kunz – UMass Boston – May 2017 - @werkunz - #umbsocial
A lot Happened Since the Last Social Media Day
• Social media is mainstream
• It get’s harder to get through the clutter
• Fake News & Bubbles
• Rules/APIs are constantly changing
• Social Media is definitely not free
- 6 - 6th Social Media Day at UMass BostonWerner Kunz – UMass Boston – May 2017 - @werkunz - #umbsocial
ThePartyisover.
Itistimetogetserious
- 7 - 6th Social Media Day at UMass BostonWerner Kunz – UMass Boston – May 2017 - @werkunz - #umbsocial
Prologue: The Social in Social Media
• - Authentic • - Consistent • - Continuity • - Reciprocity
is a relationshiptool.
- 8 - 6th Social Media Day at UMass BostonWerner Kunz – UMass Boston – May 2017 - @werkunz - #umbsocial
- 9 - 6th Social Media Day at UMass BostonWerner Kunz – UMass Boston – May 2017 - @werkunz - #umbsocial
What You Really Need
You need to be • active • consistent• effective• efficient
è You need a sustainable system
- 10 - 6th Social Media Day at UMass BostonWerner Kunz – UMass Boston – May 2017 - @werkunz - #umbsocial
The Social Media Gears Model
Social Media
Great Content
Scheduling
Seeding & Promotion
Analytics & Controlling
Social Media Participation
- 11 - 6th Social Media Day at UMass BostonWerner Kunz – UMass Boston – May 2017 - @werkunz - #umbsocial
Getting Content Under Control !!! My favorite tip: Think always in a new series
e.g.- Interview- How-to- Experience Report- Looking Back- Photo of the Day- Links of the week- Customer Story- AMA- Meme- …
- 12 - 6th Social Media Day at UMass BostonWerner Kunz – UMass Boston – May 2017 - @werkunz - #umbsocial
Second,
- 13 - 6th Social Media Day at UMass BostonWerner Kunz – UMass Boston – May 2017 - @werkunz - #umbsocial
Your Audience Decides
• People are free to choose what they watch, what they click, and where they engage.
• It doesn’t matter what you are selling, it matters what your audience is interested in
- 14 - 6th Social Media Day at UMass BostonWerner Kunz – UMass Boston – May 2017 - @werkunz - #umbsocial
Discipline Yourself to Serve your Audience
Own Product Portfolio
What content do we have that could go into Social Media
posts?
Hoping our customers like it?
Very Common Approach
Know your People Identify Interest
Deliver Content based on these
Interest(not your product
portfolio)
• The customer will make the connection to your product portfolio automatically• Everything is allowed, if the customer is interested in it.
Audience Oriented Approach
- 15 - 6th Social Media Day at UMass BostonWerner Kunz – UMass Boston – May 2017 - @werkunz - #umbsocial
Everything is Allowed, if the Customer is Interested in It.
- 16 - 6th Social Media Day at UMass BostonWerner Kunz – UMass Boston – May 2017 - @werkunz - #umbsocial
Everything is Allowed, if the Customer is Interested in It.
What do People Want?
- 17 - 6th Social Media Day at UMass BostonWerner Kunz – UMass Boston – May 2017 - @werkunz - #umbsocial
Third, Make a Decision AboutHow Open You Want to Be
Very open Very uptight
- 18 - 6th Social Media Day at UMass BostonWerner Kunz – UMass Boston – May 2017 - @werkunz - #umbsocial
Some notes for today
- get the blocks for develop a social media system for yourself
- Get to know, what your audience might like
- Make a clear decision, how far Social Media can go for you
- 19 - 6th Social Media Day at UMass BostonWerner Kunz – UMass Boston – May 2017 - @werkunz - #umbsocial
Ideas for your content strategy
• there are cool tools out there that can help you with the execution, but they can not help you with the strategy.
•• —> it’s easier said than done. But our experts will help you
“Play is the highest form of research”
Albert Einstein
Thank You
@werkunz #umbsocial