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Is this how you use LinkedIn?
Source: Powersiteblog.com
Source: eMarketer, 2015
WHAT DO SOCIAL NETWORKS DO?
Social networks provide context to content.
Whereas information management traditionally focused on the information itself, employees will seek to connect with the people who created and care about the same information they care about.
These “Brand Evangelists” become the people employees reach out to for help and collaboration.
Forrester Research, TechRadar for Vendor Strategists, 2009
Set Goals
Bio
Recommen
d
Join Group
s
Measure
The Social Media Job Search Cycle
• inspire • promote
• connect• educate
measure
profile
recommend
join groups
Social Media Job Searching Model
Reading list
Social media changes average people into “experts.”
Fall 2014
Spring 2015
www.Guardian.co.uk
Souce: The Netsize guide, from class materials
Small group discussions: ideas on social media tools
What am I doing with Social Networking? Searching for a job Adding Content to social Receive feedback Researching companies Finding gaps Learning about business Challenging myself to
improve skills
POSITIONS: ALL TYPES OF ORGANIZATIONS SEEKING SKILLED MARKETERS
Social Media Integration Producer
Social Media Marketing Manager
Community Manager
Social Media Consultant
Mobile Marketing
Sales
Customer Service
CRM Specialist
Content Writer/Producer
Analysts
Entrepreneurs
MBA MARKETING CONCENTRATIONS
MARKETING 620 Consumer Behavior
631 Global Marketing
634 Market Research
660 NEW: Strategic Marketing Simulation
MOBILE MKT/SOCIAL MEDIA
651 Mobile Marketing
652 Adv. Mobile MKT Strategy
653 Social Media
654 Adv. Social Media for MKT
655 Mobile MKT SocialMedia Proj. This is where you build your actual mobile/social plan and present it! (capstone course)
BBA SOBM CONCENTRATION IN MKT
Required courses:
MKT 302a (required)
MKT 420
MKT 430
MKT 434
MKT 443
Plus 2 of the following: 440a, 441, 442a, 445, 446, 447
Cat 77 (p. 143 for details)
Next Steps
• Research a well developed profile/bio• Set goals• Consider what jobs are posted• Set up or improve profile• Make connections• Get recommended• Join Groups• Add content• Research topics of interest• Make more connections• Measure results• Set new goals
CONTACT
E-mail: [email protected]
Twitter feeds: @marybethmccabe, @solarmarketing, @thinkfuller, @drtravelbest @sunmarketing
Admin. for many groups, National University School of Business and Management, KUSI TV Alumni, NATAS PSW, Social Media and Mobile Marketing Professionals
YouTube: sunmarketingvideos, mobilemarketing
Blogs: mobilemarketingsocialmedia.com marybethmccabes weblog, Dr. Mary Travelbest, Sun Marketing Solar
Mobile: 858 488 2867
