Social Media: Getting Started

Fran StephensonRackspace Hosting

The Stats are Amazing!

Socialnomics VideoFind it at: http://

www.youtube.com/watch?v=HONGJLiK9g8

• Facebook/Twitter• Flickr ~ Picasa ~ Snapfish• YouTube• Podcasting• Foursquare/Gowalla• LinkedIN ~ SlideShare • ITunes• Groupon • Digg ~ Delicious

Where are you using Social Media?

Who is using Social Media?

Facebook is #2 most visited site on the Internet….after Google.

44% of social sharing on Web is driven by Facebook

Twitter just reached its 100,000,000th user

Why Should Your Organization Get Started In Social Media?

Why…..

Leverage goodwill Share knowledge base Thought leadershipDe-mystify processesShowcase a culture Engagement with new stakeholdersCreate relationships with existing

stakeholders

• Resolve service issues • Create awareness of new

products/services• Updated information on an issue • Explain stuff• Engage a community• Share common interests• Manage a crisis

Why…..

The Issues…..

Privacy vs. Public InformationLoss of Message ControlCrisis CommunicationsStaffingTrainingAcceptance by stakeholders

…..are there others?

Some Examples

http://blamedrewscancer.com/#

What’s Next?

Set objectives for your plan Establish listening posts/monitoring Become an educated advocateLook for resources in unusual placesBuild your profileCreate sustainable targets Create two-way conversationsMeasure and Analyze

The Conversation Prism

Source: http://www.briansolis.com/2009/03/conversation-prism-v20/

ObserveListenParticipateEngageGive/GetEvaluateLather, Rinse, Repeat

Don’t be afraid of negativity Start with the goal, not the tool Embrace niche communities Empower people to speak for school or

organization Give to get. Listen

Some Tips

Share your expertise. Focused communities can get in-depth

Share your opinion Communicate regularly Be brief Link to resources and other experts Respond to questions and comments Find a balance bet. Seeding conversations

and letting the community lead.

Some Tips

More Resources

Share great ideas with each otherCheck out my delicious page:

◦http://delicious.com/franstep Search for “nonprofit” tags

Start learning from other’s success

Things to Read

Cluetrain Manifesto◦www.cluetrain.com

Naked Conversations◦Robert Scoble and Shel Israel

New Rules of Marketing and PR◦David Meerman Scott

Twitter Power o Joel Comm

Things to Read

Now is Gone◦Geoff Livingston

Groundswell◦Charlene Li and Josh Bernoff

Personality Not Included ◦Rohit Bagarva

The Secrets of Social Media Marketingo Paul Gillen

Connect with Me!

E-Mail:◦ franstep09@gmail.com

Twitter: franstepsFind me on

◦Facebook ◦LinkedIn◦Foursquare

Questions?

Thank you!