Getting Social With Social Media

  • Published on
    28-Nov-2014

  • View
    345

  • Download
    0

DESCRIPTION

 

Transcript

<ul><li> 1. Getting Social with Social Media Making the Most Out of Your Social Media Experience Hela Sheth HelaCommunications.com </li> <li> 2. Relationships are a two-way street. HelaCommunications.com </li> <li> 3. Sometime in 1996 I just dont see the point of this whole e-mail thing. Its not going to catch on. - Someone who is now unemployed HelaCommunications.com </li> <li> 4. <ul><li>Social Media </li></ul><ul><li>Facebook </li></ul><ul><li>YouTube </li></ul><ul><li>Twitter </li></ul><ul><li>Geo-tagging / Location based apps </li></ul><ul><li>Gaming </li></ul><ul><li>General Ideas </li></ul>HelaCommunications.com </li> <li> 5. </li> <li> 6. Facebook was launched in 2004 as a college-only app. As of 2011, there are 600+ million active Facebook users. Thats approximately 1 in every 13 people on Earth . HelaCommunications.com </li> <li> 7. 48 percent of 18 to 34 year olds check Facebook right when they wake up . About 28 percent check accounts on their smart phones before getting out of bed . HelaCommunications.com </li> <li> 8. The 35+ demo now represents more than 30 percent of the entire userbase. The 18-24 (college) demo grew the fastest at 74 percent in one year . HelaCommunications.com </li> <li> 9. There are 206.2 million internet users in the U.S. That means 71.2 percent of the U.S. web demo is on Facebook . Overall, 41.6 percent of the U.S. population has an account. About 70 percent of the Facebook userbase resides outside the United States . HelaCommunications.com </li> <li> 10. A record-breaking 750 million photos were uploaded to Facebook over New Years weekend. HelaCommunications.com </li> <li> 11. 57 percent of people talk to people more online than they do in real life . HelaCommunications.com </li> <li> 12. <ul><li>20 minutes on Facebook </li></ul><ul><li>1 million links shared </li></ul><ul><li>1.32 million tagged photos </li></ul><ul><li>1.48 million event invites </li></ul><ul><li>1.85 million status updates </li></ul><ul><li>2.72 million photos uploaded </li></ul><ul><li>10.2 million comments made </li></ul>HelaCommunications.com </li> <li> 13. If youre not on Facebook youre in the minority . HelaCommunications.com </li> <li> 14. <ul><li>Facebook Personal Page - The Basics </li></ul><ul><li>Status updates </li></ul><ul><li>Photos and videos </li></ul><ul><li>Events </li></ul><ul><li>Apps / Games </li></ul><ul><li>Privacy </li></ul><ul><li>Places </li></ul>HelaCommunications.com </li> <li> 15. <ul><li>Facebook Product Page - The Basics </li></ul><ul><li>Dont just post marketing content or the same thing over &amp; over. </li></ul><ul><li>Posts should be a blend of marketing and conversation starters all related back to your mission/point of sale. </li></ul><ul><li>Post albums and videos and allow Fan Photos. </li></ul><ul><li>Link, Link, Link &amp; use URL shorteners to track like bit.ly. </li></ul><ul><li>SMALL is the new big. It doesnt matter how busy you are or how small the staff is at your organization. </li></ul>HelaCommunications.com </li> <li> 16. </li> <li> 17. <ul><li>Facebook for Nonprofits </li></ul><ul><li>Facebook Causes </li></ul><ul><li>Facebook Ads </li></ul><ul><li>Integrate </li></ul><ul><li>Impact </li></ul>HelaCommunications.com </li> <li> 18. </li> <li> 19. YouTube was created in 2005 and bought by Google in 2006 for $1.65 billion. The first ever YouTube video was entitled Me at the Zoo . HelaCommunications.com </li> <li> 20. After only one year of existence, YouTube announced that 65,000 new videos were being updated daily and the site was receiving 100 million video views per day . HelaCommunications.com </li> <li> 21. In 2007, YouTube consumed as much bandwidth as the entire Internet did in 2000 . Today, YouTube has 490 million unique users per month, who spend a total of 2.9 billion hours on the site - thats more than 325,000 years . HelaCommunications.com </li> <li> 22. YouTube has always been popular with the teen demographic. In 2008 , it saw tremendous growth in 25-49 demo because of HelaCommunications.com </li> <li> 23. </li> <li> 24. Today, YouTube is the third most frequented website behind Google and Facebook. People around the world watch 2 billion videos per day. Every minute, 24 hours of video is uploaded to YouTube. HelaCommunications.com </li> <li> 25. <ul><li>Using YouTube - The Basics </li></ul><ul><li>Create a channel </li></ul><ul><li>Use your smart phone or simple video device </li></ul><ul><li>Upload videos - Charlie Bit My Finger </li></ul><ul><li>Tags </li></ul><ul><li>Keep it short and sweet </li></ul><ul><li>Search YouTube </li></ul>HelaCommunications.com </li> <li> 26. <ul><li>Using YouTube - For Business / Non-Profits </li></ul><ul><li>Great way to show your mission in action </li></ul><ul><li>Apply for the nonprofit video partner program </li></ul><ul><li><ul><li>www.youtube.com /nonprofits </li></ul></li></ul><ul><li><ul><li>Use Google Checkout to ask for donations </li></ul></li></ul><ul><li><ul><li>Add a call-to-action overlay and annotations </li></ul></li></ul>HelaCommunications.com </li> <li> 27. <ul><li>YouTube </li></ul><ul><li>Small organizations can get lots of views </li></ul><ul><li><ul><li>Second Harvest Food Bank of Middle Tennessee video </li></ul></li></ul><ul><li>Tip: let others speak for you to illustrate your mission </li></ul>HelaCommunications.com </li> <li> 28. </li> <li> 29. The Twitter-sphere first hit the internet in March 2006 to capitalize on the popularity of texting . It was the result of a daylong brainstorming session . HelaCommunications.com </li> <li> 30. </li> <li> 31. We came across the word twitter, and it was just perfect. The definition was a short burst of inconsequential information , and chirps from birds. And thats exactly what the product was. - Jack Dorsey, Founder HelaCommunications.com </li> <li> 32. By contrast to Facebooks 600 million users, only 106 million people are in the Twittosphere. 60 percent of those users are located outside the U.S. HelaCommunications.com </li> <li> 33. Twitter users are more likely to login in via a mobile device (37 percent vs. 30 percent) and are more likely to engage with the products they follow (67 percent vs. 51 percent). HelaCommunications.com </li> <li> 34. The largest demographic of Twitter users are listed as in college with 48 percent . For Facebook, only 28 percent of the demo is in college. HelaCommunications.com </li> <li> 35. Also, 52 percent of Twits update their status everyday versus only 12 percent of Facebook users. Basically, active Twitter users engage more than active Facebook users with basic functionalities. HelaCommunications.com </li> <li> 36. <ul><li>Twitter - The Basics </li></ul><ul><li>140 characters or less </li></ul><ul><li>Link using URL shortener </li></ul><ul><li>More flexibility with 3 rd party applications (TweetDeck, UberTwitter) </li></ul><ul><li>Follow people: @helacool </li></ul><ul><li>Let people follow you </li></ul><ul><li>Tip - use social media dashboard, such as HootSuite </li></ul>HelaCommunications.com </li> <li> 37. <ul><li>Why is Twitter useful? </li></ul><ul><li>Interaction with friends, families, products </li></ul><ul><li>Promote blog posts </li></ul><ul><li>Find and showcase interesting links </li></ul><ul><li>Stay up-to-date (real-time) on information you care about </li></ul><ul><li><ul><li>Great for pop culture </li></ul></li></ul><ul><li><ul><li>Great for breaking news </li></ul></li></ul><ul><li>Great search engine </li></ul><ul><li><ul><li># Hashtags </li></ul></li></ul><ul><li>6. It can change the world??? </li></ul>HelaCommunications.com </li> <li> 38. <ul><li>Twitter - Tweet Away </li></ul><ul><li>Celebrities love Twitter </li></ul><ul><li><ul><li>#1 - Lady Gaga : 8.1 million </li></ul></li></ul><ul><li><ul><li>#4 - Barack Obama: 6.6 million </li></ul></li></ul><ul><li>- #19 - CNN Breaking News: 3.8 million </li></ul>HelaCommunications.com </li> <li> 39. Geotagging / Location Based Services </li> <li> 40. Facebook Places just launched in 2010. It developed thanks to location services on smart phones and the growth of Foursquare. Less than 10 percent of U.S. adults use location based services. HelaCommunications.com </li> <li> 41. HelaCommunications.com </li> <li> 42. Facebook Deals was launched in November in conjunction with Facebook Places. As a business, you can offer discounts to individuals when they check-in to your location. HelaCommunications.com </li> <li> 43. Foursquare just crossed the 7 million user mark. A record 200,000+ people checked in for the Super Bowl. HelaCommunications.com </li> <li> 44. There are now 2 million check-ins per day using Foursquare, which exhibited a 3400 percent growth rate in 2010 . HelaCommunications.com </li> <li> 45. Other Social Media: General Ideas </li> <li> 46. eBay - Giving Works - being socially responsible Shop, sell and donate for a good cause. Two ways to raise money: 1. You as a nonprofit can direct sell on eBay to anyone in the world to raise money. eBay credits some fees and the buyer gets a tax deduction. 2. List your organization as a beneficiary on Giving Works and a community seller can select you as the beneficiary for a sale of their product for 10 - 100% of the proceeds. Seller gets a tax deduction for the amount that goes to the nonprofit. HelaCommunications.com </li> <li> 47. Examples Large nonprofit: Humane Society Small nonprofit: Happy Paws Haven HelaCommunications.com </li> <li> 48. <ul><li>GoodSearch.org - Fundraising via a search engine </li></ul><ul><li>Go to GoodSearch.org and use it just as you would Google </li></ul><ul><li>Select the charity you want to benefit </li></ul><ul><li>Voila! The nonprofit receives a penny for each search. </li></ul><ul><li>Register your nonprofit and ask your supporters to GoodSearch . </li></ul>HelaCommunications.com </li> <li> 49. <ul><li>GoodSearch.com - Fundraising via a search engine </li></ul><ul><li>Free money! </li></ul>HelaCommunications.com </li> <li> 50....</li></ul>