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Everyone’s doing it, and it shows no signs of going away. Are you interested in riding the Social Media wave, but not sure where to even start? Join us for an introduction into the fundamentals of Social Media. You’ll learn: - Who is using social media? - Why is social media an important part of your marketing strategy? - What are the most commonly used outlets? - Which platforms are best for you?
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Social Media 101: Getting Started
Everyone’s doing it, but where do I start?
The Fundamentals of Social Media
Who is using social media?
Why is social media an important part of
your marketing strategy?
What are the most commonly used
outlets?
Which platforms are best for you?
@NikkiSunstrum
• B.S. in Political Science & M.A. in
Education
• Skilled in making dull things
interesting & teaching complicated
stuff in ways everyone can
understand
• Master manipulator of content &
small children
• Throws parades for fun
Defined
Internet-based applications that build on the ideological and technological foundations, which allow the creation and exchange of user-generated content.
www.wikipedia.com
The Stats on Social Media
1 in 4 people use social networking sites
Globally there are over 1.73 Billion registered users
73% of adults identify as using social media, 56% in America
43% of Senior Citizens in the U.S. now use social
The Stats on Social Media
90% of marketers use social media for business
58% of SM users follow or “like” a brand anticipating exclusive content or discounts
There are now more smart devices, than people
Nearly two-thirds of American sleep with their cell phones
Why should I care about yourcats, bacon & breakfast?
Outreach
Information
Clarification
Resources
Customers
Know before you go…
• Why do I want to engage in social media
• What do I hope to accomplish?
• Who is my target audience?
• Where do I belong?
Worldwide there are over 1.5 Billion active users
699 Million people log into Facebook daily
5 new profiles are created every second
Time spent/person/month on Facebook = ~8hours
54% of monthly Facebook users (901M) access via mobile
Single largest photo repository with over a quarter of a Trillion images
14.58 million photo uploads per hour.
“Like” Me.
554,750,000 registered users
135,000 people sign up for twitter each day
400Million tweets happen each day, 9,100 per second
2.1 Billion search inquires occur on Twitter every day
400 Million in projected advertising revenue in 2013
Average user spends 170 minutes each month on Twitter
12 Million Vine videos uploaded to Twitter daily
Short, sweet & to the point
Launched in 2010
Purchased by Facebook in 2013 for $1 Billion, 13 employees
150 Million monthly active users
60% of Instagram users are outside the United States
16 Billion photos shared
1.2 Billion “Likes” each day, 8,500 per second
55 Million photos uploaded on average each day
5 Million videos posted within 24 hours of feature launch
Say cheese, with a filter
More than 1 billion unique users each month
Over 6 billion hours of video are watched each month—almost an hour for every person on Earth, a 50% increase over last year
100 hours of video are uploaded to YouTube every minute
70% of YouTube traffic comes from outside the US
YouTube is in 56 countries and 61 languages
YouTube reaches more US adults ages 18-34 than any cable network
The Value of Going Viral
Ready, Set, Go
Get Started
Identify Yourself
Find your audience
Be Unique
www.facebook.com/pages
Store hours, info, staff
Spread the word! Rubber stamps, flyers, postcards, bag stuffers, receipts
Vanity URL, branded welcome page
+
Leveraging connections
Make friends
80-20 rule
Shared stories
Recommendations
Advocates
Start Simple
Shared stories
Mentions and collaboration
Support promotional efforts across multiple channels
Create a buzz….decorate for season
Social plug-ins
Facebook advertisements
It’s not just what you say, but how you say it
Visual
Engage
Show personality
Provide exclusivity
Build an expectation
Analyze
Content: Diversification, Strategy and ROI
• Photos, Videos, Questions, Polls, etc.
• Gift registries, holiday countdowns, pricing alerts, store events and exclusive promotions via social media
• Update consumers about local events, extended store hours, price changes
• Friday Fun Facts, Deal of the Week, Wacky Wednesday Contest, Logo usage and Foursquare
• Take the time to analyze critical response patterns and build your social posts accordingly.
Rules of EngagementPolicy
Style, images, content, disclaimers
There is no expectation of privacy
Confidential information, defamatory or derogatory postings
Reinforce proper usage, activities, professionalism, no advertising
