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This is the report about status of Social Media in Thailand.
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MIRAI MEDIA CO., LTD.
30 January 2012
Status of Social Media in Thailand
Agenda
1. Population (online) of Thailand 2. Number of Facebook Users 3. Number of Twitter Users 4. Number of Google+ Users 5. Number of Linkedin Users 6. Traffic of Social Media
MIRAI MEDIA CO., LTD. 2
1. Population of Thailand
MIRAI MEDIA CO., LTD. 3
Bangkok
9.1milion (No.31 city
in the world)
Thailand
69.1milion (No.19 & 0.96%
in the world)
Online
18.3milion (26.5% in population)
Online in Bangkok
6.0milion (66% in population)
(Source: Google Public Date by THE WORLD BANK and etc)
2. Number of Facebook Users-1
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13.69milion Facebook Users 13,686,960
Posi1on in the list No. 16
Penetra1on of popula1on 19.8%
Penetra1on of online popula1on 74.8%
Average CPC $0.16
Average CPM $0.07
(Last 6 months)
(Source: socialbakers.com)
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2. Number of Facebook Users-2 Male/Female User Ratio in Thailand
Same as population ratio
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2. Number of Facebook Users-3 User age distribution in Thailand
4.65milion
3.97milion
Total 13.69milion 63%
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3. Number of Twitter Users-1 Sorry, no useful information. but have some reference.
1% of all Tweet are in Thai.
Semiocast.com
Twitter’s active user were over 100 million on Sep 2011. [Rough estimation] 100 million x 1% =1 million Twitter’s active user in Thai is about 1 million.
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3. Number of Twitter Users-2 (Source: Google Trend)
Traffic amount in Thailand
Jan 2012
About 150,000 Daily Unique Visitors
Peak of Thailand floods
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4. Number of Google+ Users
Sorry, no useful information.
Linkedin Users 316,448
Posi1on in the list No. 41
Penetra1on of popula1on 0.48%
Penetra1on of online popula1on 1.81% Down since last year
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5. Number of Linkedin Users
Linkedin Users 717,577
Posi1on in the list No. 26
Penetra1on of popula1on 15.26%
Penetra1on of online popula1on 19.61%
Still not popular in Thailand, because Linkedin is for Business. It will need long time to penetrate into Thai.
Comparison with neighbor countries Singapore
Linkedin Users 739,271
Posi1on in the list No. 25
Penetra1on of popula1on 2.83%
Penetra1on of online popula1on 4.37%
(Source: socialbakers.com)
Vietnam
No info. Less than Thai.
Down since last year
Malaysia
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Can see only Facebook Can not see Twitter and linkedin traffic line . . . No data about Google+
6. Traffic of Social Media-1 (Source: Google Trend)
Traffic amount
Jan 2012
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6. Traffic of Social Media-2
No.1 is Bangkok No.2 Chachoengsao is In east of Bangkok
No.3 is Khon Kaen (the biggest city in Isan)
Chiang Mai is No.5
Access region
Can see a bit Twitter traffic
13 MIRAI MEDIA CO., LTD.
MIRAI MEDIA CO., LTD.
Name : Takuro Yoshida E-mail : yoshida@miraimedia.co.th Website : www.miraimedia.co.th Facebook : www.facebook.com/miraimedia Twitter : MIRAI_MEDIA_TH (Japanese)
Thank you very much for your attention
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