Thailand and Asia Social Media Data 2014 by Zocial, inc

  • Published on
    21-Apr-2017

  • View
    20.326

  • Download
    2

Embed Size (px)

Transcript

  • #ZocialAwards2014

    Social Media Population and User Behavior

    Thailand & Global Social Media Movement 2013-14

  • #ZocialAwards2014

    Global Facebook User Ranking by ZocialRank.com : Top 20

    Data as of May14

    No.1 : USA180 mil users

    57.34% of Pop.

    No.2 : India104 mil users8.41% of Pop.

    No.3 : Brazil92 mil users

    46.31% of Pop.

    No.4 : Indonesia66 mil users

    26.74% of Pop.

    No.5 : Mexico54 mil users

    44.68% of Pop.

    No.6 : Turkey38 mil users

    51.35% of Pop.

    No.6 : Philippines38 mil users

    39.29% of Pop.

    No.7 : United Kingdom

    36 mil users56.94% of Pop.

    No.8 : France30 mil users

    45.66% of Pop.

    No.9 : Germany

    28 mil users34.19% of Pop.

    No.9 : Thailand28 mil users

    41.93% of Pop.No.10 : Italy26 mil users

    42.68% of Pop.

    No.11 : Argentina24 mil users

    58.41% of Pop.

    No.12 : Japan22 mil users

    17.25% of Pop.

    No.12 : Columbia22 mil users

    46.12% of Pop.

    No.12 : Vietnam22 mil users

    24.78% of Pop.

    No.13 : Spain20 mil users

    43.27% of Pop.

    No.14 : Egypt19.6 mil users24.28% of Pop.

    No.15 : Egypt19.4 mil users55.62% of Pop.

    No.16 : Malaysia16 mil users

    54.72% of Pop.

    No.17 : Pakistan14.2 mil users7.93% of Pop.

    No.18 : Korea, Rep.13.8 mil users27.6% of Pop.

    No.19 : Peru13.2 mil users44.02% of Pop.

    No.20 : Nigeria12.4 mil users7.34% of Pop.

  • #ZocialAwards2014

    Overall Facebook Population

    USA ranked 1st place with 180 mil users (57% of population)

    Thailand ranked 9th place with 28 mil users (42% of population)

    Countries that has Facebook users more than 50% of population

    United States, Turkey, UK, Argentina, Canada, Malaysia, Australia,

    Chile, Netherlands, Belgium, Sweden, Hungary, Arab Emirates,

    Hong Kong, Israel, Singapore (71%)

    Country with the highest number of Facebook users compared topopulation

    Dominica (78%) 71,684 population with 56,000 Facebook user

  • #ZocialAwards2014

    Time spent on social media by Thai people : 3.7 Hrs per day

    Ranking Time Spent / day

    1 Philippines : 4.0 Hrs

    2 Thailand : 3.7 Hrs

    3 Malaysia : 3.3 Hrs

    4 Indonesia : 2.9 Hrs

    5 India : 2.4 Hrs

  • #ZocialAwards2014

    Thailand Social Media Population Overview

    GROWTH

    350%GROWTH

    53%

    ** Data as of May 2014

    GROWTH

    13%

  • #ZocialAwards2014

  • #ZocialAwards2014

    In the year 2014, the total of Facebook world population is 1,251 million users which shows 9% growth as compared to 2013 which is 1,146 million users.

  • 27% growth12% growth3% growth

    13% growth 5% growth 19% growth 48% growth 8% growth -7% growth

    Top Growth in ASEAN

    1. Myanmar 58%

    2. Cambodia 48%

    3. Thailand 27%

    4. Singapore 19%

    5. Vietnam 13%

    58% growth1,040,000 last year

  • 15.4

    (55%)

  • #ZocialAwards2014

    TYPE OF POST EFFECTIVE TIME

  • #ZocialAwards2014

    2012

    2013

    37.10% 58.82% 4.08%

    44.48% 52.03% 3.49%

    Public data of Thai people on Facebook increased 7.38%

    Anyone on or off Facebook Your friends on Facebook Private

    From 742 sample size. Research by Zocial Inc.

  • #ZocialAwards2014

    Data as of : 24 May14 (http://zocialrank.com/facebook/)

    Top Page Like

  • #ZocialAwards2014

    Data as of : 26 May14 (http://zocialrank.com/twitter/)

    Top Talking about this

  • #ZocialAwards2014

  • #ZocialAwards2014

    Global Twitter User : Thailand ranked 17th in the world

  • #ZocialAwards2014

    More than 61% Thailand Twitter users are inactive.

  • #ZocialAwards2014

    2012 2013

    3 Million tweets/day311K retweets/dayAvg 146 retweets/postAverage Text 32 Characters in a Tweet

    5 Million tweets/day1.9 mil retweets/dayAvg 376 retweets/postAverage Text 54 Characters in a Tweet

    Total Tweets of Thai people has increased 163%

    From 3,022 sample size

  • #ZocialAwards2014

    Thailand Twitter User Data Avg. # Thai People Tweets/day 250,000 users/day Highest Twitter Users/day 800,000 users/month Most Twitter users are teenagers Teens like to tweet, Adults like to read

    Data increased during school off days and holidays

    Avg. Twitter Users during holidays 320,000 users/day Message increase during holidays +30% compared to weekdays

  • #ZocialAwards2014

    Thai people tweet more with photos and hashtags

    text only tweets with link tweets with hashtag tweets with photo

    2012

    2013

    61.91%

    55.76%

    23.82%

    19.29%

    11.28%

    13.42%

    2.99%

    11.53%

    From 3,022 sample size

  • #ZocialAwards2014

    Among Thai people the highest retweets are with photos and retweets with link has the highest growth (176.46%)

    retweet text onlyretweet with hashtag retweet with link

    2012

    2013

    retweet photo

    102

    208

    95

    263

    301

    635

    862

    1,072

    Avg. retweet/post

    Avg. retweet/post

    Growth 24.35% 111.12% 103.98% 176.46%

    From 3,022 sample size

  • #ZocialAwards2014

    Top Tweet Location in 2013 Central World 210,915

    Siam Paragon 108,759

    Siam Square 54,158

    Central (Lard Prao) 37,911

    Terminal 21 25,890

    Top location from 29,000,000 tweets with location available in Thaitrend in 2013

  • #ZocialAwards2014

    From 3,920 sample size : No. of Follower from 11,752 to 2,155,325

    42 1,079 2,616

    2

    2013 2014781,216 3,1478

    Post/month

    Engagement/photo

    Engagement/video

    #Selfie/day

    Usage of Instagram by Thai people is increasing

  • #ZocialAwards2014

  • #ZocialAwards2014

    Data as of : 26 May14 (http://zocialrank.com/instagram)

    Instagram Top Follower (Over 1 Mil) : Only 17 person in Thailand

  • #ZocialAwards2014

    Top 3 Photo Likes in Year 2013

    1 2 3

    Data as of : 20 May14 (http://zocialrank.com/)

  • #ZocialAwards2014

    Avg. Like per Post by Range of Follower

    Photo Video

    Follower Y2013 Y2014

    10K - 50K 182 198

    50K - 100K 1,013 1,306

    100K - 500K 4,087 5,253

    500K - 1 Mil 13,727 17,070

    More than 1Mil 35,700 45,136

    Follower Y2013 Y2014

    10K - 50K 473 525

    50K - 100K 1,355 1,541

    100K - 500K 4,670 5,751

    500K - 1 Mil 13,927 19,592

    More than 1 Mil 35,796 40,249

    From 3,920 sample size : No. of Follower from 11,752 to 2,155,325

  • #ZocialAwards2014

    Celebrities announced No more advertising after flooded by messages posted by online shops

  • #ZocialAwards2014

    After celebrities annoucement, user post on the most famous forum in Thailand.

    I hate celebrities who post No more advertising

  • #ZocialAwards2014

    Celebrities feedback by posting Please come and advertise on this post sharing their own space for online shop

    Come Come advertise hereToday everyone stay at home, cant go anywhere during updating politic news.

    This month I shared my space early, come over all online shops

    Advertise free 1 month, Go ahead guys!! Come Come!!!

  • #ZocialAwards2014

  • #ZocialAwards2014

  • #ZocialAwards2014

    Top 3 videos are Thai folk songs, Top 4 is a pop rock band and Top 5 is OST from the most popular Thai series call Hormones the series

    http://www.youtube.com/watch?v=CKDwsFbq1_chttp://www.youtube.com/watch?v=ahkGRFhyxx4http://www.youtube.com/watch?v=dr-5SO5HgQYhttp://www.youtube.com/watch?v=5H4Lg-rl58Uhttp://www.youtube.com/watch?v=KsgDFv2c5gI

  • #ZocialAwards2014

    Top 2 videos came from Thai folk songs, Top 3 is a game competition.

    http://www.youtube.com/watch?v=ahkGRFhyxx4http://www.youtube.com/watch?v=CKDwsFbq1_chttp://www.youtube.com/watch?v=5H4Lg-rl58Uhttp://www.youtube.com/watch?v=VQfOKM9cmMg&list=RDVQfOKM9cmMghttp://www.youtube.com/watch?v=-6qK5-qfnKQ

  • #ZocialAwards2014

    http://www.youtube.com/watch?v=dr-5SO5HgQYhttp://www.youtube.com/watch?v=ahkGRFhyxx4http://www.youtube.com/watch?v=CKDwsFbq1_chttp://www.youtube.com/watch?v=5H4Lg-rl58Uhttp://www.youtube.com/watch?v=KsgDFv2c5gI

  • #ZocialAwards2014

    85th rank on

    125th rank onData as of 15 May14

    No. of search on Google trend

    Peak at 27 Apr 3 May14

    Songkra and Chiangmai are Most search among other province

    New Social Media Platform

    Up to 100 mil global users

    http://thumbsup.in.th/2014/05/ask-fm-and-the-way-they-grow-user-number/

  • #ZocialAwards2014

    MULTI SCREEN/MULTI SOCIAL MEDIA

  • #ZocialAwards2014

    35% 33% 24% 5% 2% 1%

    Thai people use multiple social media97% used Facebook

    166

  • Male shares data from Twitter and Youtube to Facebook more

    than Female

    Female shares data from Instagram to Facebook

    more than Male

  • #ZocialAwards2014

    LINE USER BEHAVIOR : THAILAND

  • #ZocialAwards2014

  • TARAD Line Marketing : Increase Sale

    Result : 1,372 order within 3 hoursTARAD Line TARAD m-Commerce (Mobile Site)

  • #ZocialAwards2014

    MOBILE IS COMING

  • #ZocialAwards2014

    Mobile Marketing

    50% of local search is from mobile

    91% of mobile internet user access to social network

    http://www.youtube.com/watch?v=0aUQLIPdtg8

    http://www.youtube.com/watch?v=0aUQLIPdtg8&feature=player_embeddedhttp://www.youtube.com/watch?v=0aUQLIPdtg8&feature=player_embedded

  • #ZocialAwards2014

    Thai people use through which OS?

    From 742 sample size

    IOS & Adorid(N=120)

    16.17%

    Only IOS(N=200)

    26.95% 33.15%

    Only andriod(N=246)

    Other OS/PC(N=176)

    23.72%

  • #ZocialAwards2014

    Thai Consumer Completely Change Their Behavior

    More specific demand

    Started own poll to get the real feedback from experienced users

    More expressive on social media and online

    Attractive content is becoming more powerful and most influential

    Becoming more selective and comparative

  • #ZocialAwards2014

    Key Takeaways Mobile is coming : Be prepared everything to support mobile

    VDO is hot Thai people consume more and more, find a way to approach them!

    We now know our consumers location! Think about it, how to use it for your business

    Always link Social Media with your sales volume (if you can and know how?)

    Talk and Engage with your consumers on the right time (at night and weekend)

    Number of like or follow does not matter at all, if it does not answer your business goal,

    sales volume and brand awareness.

    Dont forget to check your Social Media ranking at ZocialRank.com

    ZocialEye can tell you, what consumers think about your brand and your competitors?

    Zocial Research, we can tell everything that you want to know.

  • #ZocialAwards2014

    More insightful information please come and visit our blog.

    http://blog.zocialinc.com

Recommended

View more >