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SOCIAL MEDIA MARKETING
IN THAILAND
M AY VA R I N C H O N G J A R O E N J A I2 B 5 0 1 2
OUTSTANDING S O C I A L M E D I A C A M PA I G N S
IN THAILAND5
ICHITAN “50 DAYS, 50 MERCEDES BENZ”
• Send the code that appears under the bottle cap
• Each day, 50 lucky winners get Mercedes Benz
• From 5 March 2015 – 21 May 2015 (approx. 3 months)
• https://www.youtube.com/watch?v=Rm1YwmmHE4wSource: www.facebook.com/ichitan
“DOUBLE A 1 DAY 1 TREE”
• Download “1 Dream 1Tree” application and log in via Facebook account or email
• Scan QR code from paper packaging and growing young plant in the app. (Real farmer name will be shown in the app, player can choose who to plant with)
• Capture the screen that shows farmer’s name and post on Double A Club Facebook page
• 20 lucky winners will get 2 movie tickets/each
Source: www.facebook.com/Double APaper
LAYS“ 30 DAYS, 30 MILLION”
• Register the promotion code appears inside the chips package via phone or website
• 30 Lucky Lays fans can win 1 million bath each day.
• 1 April 2016 – 25 May 2016
Source: www.facebook.com/LaysThailand
DOWNY
Source: www.facebook.com/DownyThailand
• Cover the downy song dance
• Upload the video clip on your Facebook and share the link under the post with the #
• Those who join the campaign will receive 4 new formula (different scent) fabric softener for FREE.
TAOKAENOI
• Change Facebook profile picture by clicking at the link to choose and decorate your photo
• Lucky winner will get IPhone 7
• Encourage people to cheer for Thai football team in UAE vs. Thailand match
Source: www.facebook.com/clubtaokaenoi
CONTENT STRATEGY W I T HSM PLATFORM3
LCC INDUSTRY
Purpose(educate, inspire, entertain, convince)
Create demand (Convince to buy)
Create demand (Convince to buy)
Create demand (Convince to buy)
Content StrategyAttractions/Promotions/Activities/
Food photos
Promotions/Attractions/Activities
Promotions/Attractions/Activities
Use of UGC Occasionally Occasionally Occasionally
Frequency Everyday Everyday Everyday
Number of account 1 1 1
Connection to users Very responsive Very responsive Good responsive
(within 10 hours)
Purpose(educate, inspire, entertain, convince)
Brand awareness & create demand (Convince to buy)
Brand awareness & create demand (Convince to buy)
Create demand (Convince to buy)
Content StrategyRoutes/
Promotions/Food photo
Promotions/Attractions/
Acts.&campaign/Crew members
Attractions/Activities
Use of UGC Rarely Rarely Rarely
Frequency Avg. 2 post/day Everyday ( 1 or more) Avg. every 2 days
Number of account 1 1 1
Connection to users Rarely response Actively response Good response
LINE (OFFICIAL ACC)
Content StrategyPromotions(similar acc with
ThaiAirways)
Promotion/Attractions Promotion
Additional offers Free Line sticker (Share with ThaiAirways) no Free Line sticker
Frequency Occasionally Occasionally Occasionally
Number of account 1 1 1
Connection to users None None None
SUMMARY• Companies within the same industry
have similar content strategy. • All 3 LCC companies tend to promote
themselves through Facebook more than other social media platform
