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MAD MEN
DALE CARNEGIE
MAD MEN
SOCIAL MEDIA
OLD MODEL NEW MODEL
Newspapers, Weeklies, Press Releases, Business Press, Broadcast Media (INDIRECT COMMUNICATION)
Facebook Fan Page, Twitter, Blogs, RSS FEED, Linkedin (DIRECT COMMUNICATION)
Enchanted Makeovers
Blog for Hope, Causes on Facebook, Twitter, Targeted videos on YouTube, Cancer Action Network, More Birthdays Campaign
88%
Source: 2010 Online Giving Report on Blackbaud.com
Social Media
provides
targeted
messaging
for many projects
and diverse
demographic
groups.
http://www.facebook.com/nonprofits
2011 3rd Annual Nonprofit Social Network Benchmark Report
http://www.facebook.com/nonprofits 2011 3rd Annual Nonprofit Social Network Benchmark Report
2011, 3rd Annual Nonprofit Social Network Benchmark Report
Giving SOCIAL
Tweetsgiving.org
Nonprofit 2.0 (November 2008)
The Non Profit Social Media Decision Guide, 2010
FUNDRAISING SOCIAL
blackbaud.com
Fundraisers have ALWAYS been Social
NOT a Conversation
14-25* minutes
on Facebook
DOING
BEING
“Something you Buy” “Something you Trust”
ADD TRUSTED NP
“Something you Want”
“Something you Prefer” “Something you Love” “Something you
Participate In”
Build Awareness through PARTICIPATION
SOCIAL MEDIA ENGAGEMENT
#1
#2
#3
#4
#5
#6
OBJECTIVES, then Tactics
1 2 3 4 5 6 7 8
MONTHS
IMPACT
2011 3rd Annual Nonprofit Social Network Benchmark Report
Social Media Usage Now Ubiquitous Among US Top Charities, Ahead of All Other Sectors, Report by Nora Ganim Barnes
American Red Cross 331,696 Likes on Facebook
417,651 followers on Twitter
444,817 Channel views & 3,370,304
upload views on YouTube,
Blog
Disaster Newsroom
Corporate and Consumer Websites
and Email Newsletters
Facebook Features:
Disaster News, Blog updates, Twitter
feeds, Causes, Videos, Photos, Red
Cross Store
CASE STUDY
American Heart Association 6,875 likes on Facebook
8,858 Twitter Followers
YouTube : 206, 133
channel views, 545,191
Total upload views, 1,203
subscribers
Facebook Features:
Games, Causes, Recipes,
Videos, Events, Polls
CASE STUDY
Association for the Help of Retarded Children, NYC
492 Facebook Likes
388 Twitter Followers
YouTube: 445 channel
views, 2,284 Total
upload views
Wordpress Blog
Utilizes Facebook,
Twitter, YouTube, Blogs
CASE STUDY
Girl Scouts of USA 48, 149 Facebook Likes
7,771 Twitter Followers
42, 257 channel views &
271,124 Total upload
views on YouTube
Blog, Flickr
Social Media usage
includes Facebook,
Twitter, YouTube, Blog,
Flickr
CASE STUDY
Hofstra University 6,386 Facebook likes
4,713 Twitter Followers
37,612 channel views,
328,003 Total upload
views on YouTube
Photo sharing through
YouTube
Diverse social presence
for constituent units:
CASE STUDY
http://www.hofstra.edu/home/News/UR/ur_social.html
Long Island Cares, Inc. The Harry Chapin Food Bank
1,499 Facebook likes
Online Donation
options using Network
for Good website
Little Social Media
Outside Of FB &
Organizational website
CASE STUDY
The Nature Conservancy 301,817 Facebook likes
68,738 followers on
YouTube
24,939 members on
Flickr
71,639 channel views,
871,422 Total upload
views on YouTube
Sizable following on
Facebook, Twitter,
YouTube, Flickr, Blogs
through RSS Feeds
CASE STUDY
SUNY College at Old Westbury 2,020 Facebook likes
223 Twitter Followers
3,122 channel views, 12,357
Total upload views on YouTube
SUNY College at Old Westbury
encourages use of Facebook
and other social media by
students, faculty, staff,
alumni, fiends as outlined in
their social media policy.
CASE STUDY
United Cerebral Palsy Association 8,270 Facebook likes
1,578 Twitter Followers
RSS Feeds
Online donations through
“Network for Good”
YouTube Channel –
http://www.youtube.com/user/rgerholdt
13,465 Channel views & 161,961 Total
upload views
Social interaction through
association website, Twitter,
FB, RSS Feeds
CASE STUDY
Biggest Energy Saver 82 Facebook likes
142 Twitter Followers
RSS Feeds
Blog
Online community for discussion
Energy Saving App Development
Contests
http://biggestenergysaver.com/
Dedicated website to encourage
Texans to save energy using Smart
Meters
CASE STUDY
