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How to use social media effectively.
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Why Social Media is Important
Sue Rasmus, CAI
How to use SM effectively
1.2 Billion UsersSocial Media is a beast
Americans spend 37 minutes a
day on SM
Americans spend more time on SM than any other activity
Including Email
89% of marketers said that increased exposure is the #1 Benefit of Social Media
The reasons why SM is importantSM helps brand your business
SM increases exposure to your market place
SM increases traffic to your business and website
SM develops a loyal following
SM improves your search ranking
SM grows your business partnerships
The reasons why SM is importantSM reduces your marketing expenses
SM improves your sales
SM gives you insight into the marketplace
SM increases your legitimacy
SM provides for network opportunities
SM aids in problem solving
SM reaches a new generation of users
Lets break it down
The reasons why SM is important !
It brands your business
Who you are
What you do
What your all about
Corporate colorsBranding is why SM is important
LogosBranding is why SM
is important
Slogans & TaglinesBranding is why SM is important
Your Posts Become the social media voice of your company
Branding is why SM is important
What you say & how you say it matters
Branding is why SM is important
We like to brand local
Washington DC Photos
Weather Local stuff
Branding is why SM is important
On LinkedIn our brand is “our connections”
Branding is why SM is important
Our BrandBranding is why SM is important
The reasons why SM is important It exposes you to the
marketplace
1.2 Billion already on SM
The reasons why SM is important It exposes you to the
marketplaceYour connections go viral
they tell two friends & they tell two friends & so on & so on..
^
G
T
P
It exposes you to the marketplace !
Promote Posts & Advertise
By age group
By locality
by hashtag
By interest
P
SM increases traffic to your business & website
Join Groups with specialty interest
Join regional groups
Like a digital chamber of commerce
SM increases traffic to your business & website
Connect with people you want to do business with on linkedin
SM increases traffic to your business & website
A completed linkedin profile reflects the
professionalism you display in your
business
TIP!
SM increases traffic to your business & website
Post on multiple platforms
it will attract attention and drive business to
your website
TIP!
^G T P t
Twitter is in the moment - tweet things that are happening now
Auction closes in 15 minutes
SM increases traffic to your business & website
SM increases traffic to your business & website
If your not sure what or how to post, follow, watch & repeat someone you admire
TIP!
SM develops a loyal following
invite all of your friends to like your page !Ask friends and customers to like, comment and engage your SM
SM develops a loyal following
Import contacts into facebook, linkedin and
google it for video and step by step
instructions for each platform
SM develops a loyal following
Many platforms will update your
existing contactsDon’t forget to
upload you auction
registration contacts!
Integrate your website, email online services
SM develops a loyal following
Integrate your website, email & online services
with SM to build your
community
SM develops a loyal following
SM generates leads for new Sellers
Promote your referral program
Post your referral program in groups
SM generates leads for new
buyersPost your events
!
Post your items !
If they don’t know, they won’t go
Run AdsThere are no free rides
!You now have to pay
to play !
A couple of hundred dollars goes a long
way
SM generates leads for new buyers & Sellers
Promote Promote PromotePromote a posting
!
Promote an auction !
promote an item !
Promote your referral program
SM generates leads for new buyers & Sellers
SM improves your search
rankingsContent is KING
Engagement is Queen !
Google can only index what you have put online
!Use wizards to find relevant
keywords
SM improves your search
rankingsContent is KING
Engagement is Queen !
Google can only index what you have put online
!Use wizards to find relevant
keywords
SM improves your search
rankings
More platforms, larger audiences, more content
!All this adds up to better
search ranking
SM grows your business
partnersWe collaborate and JV
with other sellers, auctioneers and
assetbridge partners !
We share buyers, processes, auctions, platforms and SM
techniques
SM grows your business
partners
This type of penetration dominates google and results in
lots of new leads and buyer traffic, which in turn, leads to new
business partnerships
SM grows your business
partnersWhen you follow
someone you want to do business
with, they often follow you back
SM grows your business partnersWhen you talk to someone,
they talk back !
When you comment, they comment back
!When you post meaningful
content, people read it
!When your on someones
mind, YOU DO BUSINESS TOGETHER
SM reduces your marketing expenseSM is free SM is viral
SM is worldwide SM is also local
SM can reach micro markets
A little bit of SM can go a long way
!
!
SM improves your salesSM get the word out !
You feature items or event to groups !
you can create events !
you can post ads or promote posts !
!
!
SM gives you insight into the marketplace
You see who your competition is !Yoe see competition strategies !You gain insight on how your follower engage you and others !You can measure what followers find most interesting
SM increases your legitimacyYour digital footprint is your calling card !The more friends you have the popular you are !People find comfort in numbers !Seek referrals, recommendation and endorsements !You can tell your own story and everyone else reads it !All your SM platforms combine to define your brand
SM provides networking opportunities
DUH!
SM aids in problem solving
You address problems before they mushroom !You communicate instantly with your targeted communication !You seek help from your SM community !!
SM reaches a new generation of consumers
Use the tools that the new generation uses !Target market by age & interest !SM is in the moment, they want information and want it now !Use promotions, giveaways, gift cards, contest, games, thrifty value, free stuff and steal deals
The Top Challenges for SM
!
Integrate your platforms !
Use the feature that allows you to both post on linked in and twitter at the sale time !
Hootsuite - allows you to preload posts get the mobile apps
Lack of time
The Top Challenges for SM
!
Facebook is pay to play !
Linked-In uou have to connect (take your time) !
Twitter you have to be in the moment !
Inability to measure value
The Top Challenges for SM
!
make it a priority !
use interns !
get some help
Difficulty integrating social media with other activities
The Top Challenges for SM
Set a small amount for advertising and measure the results
!
$100 on an auction? Example Sonoma !
Add the SM$ to the clients budget !
Pick a % of every ad budget !
Lack of money for budgeting
The Top Challenges for SM
Attend Live Seminars Participate in Online seminars - Social Media Examinar free and pay !
Websites - Alltop.com !
Bloggers - @problogger, chris brogan, copyblogger
Confused? So are the experts
The Top Challenges for SM
!
Follow SM celebrity facebook pages Mari Smith & Jon Loomer
!
Follow SM celebrity tweets laurafitton !
Follow Viveka VonRosen #linkedinexpert
Change is constant, as soon you get it the game changes
CONTENT IS KINGDon’t sell your business 24/7
!
Be useful Inspire people
Solve problems Amaze with new information
Be a problem solver Give people what they desire
!
Why Social Media is Important
Sue Rasmus, CAI
How to use SM effectively
get these course materials
get these course
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Why Social Media is
ImportantHow to use SM
effectively
