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By Saranya.BDepartment of Management studies
Pondicherry University
Social media ?
Social media is a conversation
between two people sharing
advice, experiences, and
resources.
The difference social media makes is that the conversation is amplified across platforms and communities heard and shared by individuals across the globe.
What are Social Media ?
Gen X
Gen Y
Communication& CollaborationGap
Ineffective
Ineffective
4 reasons why social media 4 reasons why social media is important than everis important than ever
Comm
unity is
Comm
unity is
everything
everything
Distance
Distance
yourself from
yourself from
bad apples
bad apples
Everybody is
Everybody is
doing it
doing it
People like
People like
branding
branding
Why is a social media strategy Why is a social media strategy important? important?
• Increase customer base• Build awareness/reputation• Educate customer• Reach new channels of
customers• Generate leads• Drive sales• Generate feedback
Creating A Social Media Strategy: The Secret
Sauce
Mission Statement
“To create a socially enterprise where working across geographical locations, lines of business, and management chains is second nature, solutions to business challenges. ” stopthinksocial Way of Working
“To be more open in our thinking and more collaborative in our approach, leading to enhanced creativity, increased productivity and mass innovation. ”
Begin With The End In MindBegin With The End In Mind Increase customer base. Generate leads. Drive sales. Build awareness. Make money from your content Establish thought leadership Educate customers. Customer-source part of your
product development. Reach new channels of customers. Improve internal communication.
Strategy isn’t the
goal. It’s the path
you plan to take to
get there.
Questions Before The Strategy
Are you ready to handle negativity? Platforms like
blogs and videos allow for negative comments,
and some company cultures aren’t ready to engage
with those opinions.
Are your customers likely to be online? Note that lots of people are online these days, but it might be that you have a product or service that isn’t as frequently purchased via the web.
What’s your story?
How will you incorporate this into people’s daily jobs? How will you measure results? How long are you willing to give it a try? What’s your willingness to
experiment, take risks, and adjust your plans?
STRATEGY STARTERSSTRATEGY STARTERS
If we’re going to put a social media strategy into place, we need to align the path we’re going to take, and develop it with an understanding of
how to reach our goals.
Where are
we going?How
are
we
How a
re w
e
goin
g to
get
goin
g to
get
ther
e?
ther
e?
Listening
Communications
Methods
Community
Neighbours
Outposts
Marketplace
Attention
WHAT COMES NEXT
The Social Media 100 - gives use of social media and social networks To make sure you receive each one, subscribe for free to my blog. Also, check out the completely different content that produce in
free newsletter. Each is a separate piece of a larger informational
product