Why social media is important in healthcare

Our values: clinical engagement, patient involvement, local ownership, national support

www.england.nhs.uk/vanguards #futureNHS



New care models

Setting the scene – why social media is important in healthcare and top tips for using it

Antony Tiernan

Director of Engagement and Communications

@AntonyTiernan 13 December 16



Integrated primary and acute care systems

Multispecialty community providers

Enhanced health in care homes

Urgent and emergency care

Acute care collaboration

5 new models of care with a total of 50 vanguards:

9

14

6

8

13

50 vanguards selected

2



Addressing the key enablers of transformation


www.england.nhs.uk/vanguards #futureNHS 3

1.

Designing new care models

2.

Evaluation and metrics

3.

Integrated commissioning and

provision

4. Governance, accountability and provider

regulation

5. Empowering patients and communities

6. Harnessing technology

7.

Workforce redesign

8.

Local leadership and delivery

9. Communications and engagement









Why is social media important?





Some top tips

1. Plan, research, steal, beg and borrow

2. Insight – know your audience

3. It’s more than Twitter

4. Create compelling content

• Pictures, videos, links, hashtags and more

5. Don’t just broadcast … and show love to others

6. Use tools to support you

7. Evaluate

8. Simple governance

9. Don’t forget other communications

10.Have fun!





My faves

• @NHScommsorg

• @comms2point0

• @NHS and @NHSEngland

• @NHSMillion and @butNHS

• @FabNHSStuff

• @Ldn_Ambulance

• @nhsconfed and @NHSProviders

• @NHSChoices

• @DGFoord

• The ‘We’ team - @WeNurses @WeDocs @WeAHPs

• @WePharmacists @WeFinance_ @WeMidwives • @WeMHNurses





My faves

• @NHScommsorg

• @comms2point0

• @NHS and @NHSEngland

• @NHSMillion and @butNHS

• @FabNHSStuff

• @Ldn_Ambulance

• @nhsconfed and @NHSProviders

• @NHSChoices

• @DGFoord

• The ‘We’ team - @WeNurses @WeDocs @WeAHPs

• @WePharmacists @WeFinance_ @WeMidwives • @WeMHNurses





Why I love social media











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More details can be found on the

NHS England website:

www.england.nhs.uk/vanguards

Or join the conversation on Twitter

using the hashtag:

#futureNHS

Further information…



The NHS Five Year Forward View sets out a vision for the future

of the NHS.

It was developed by the partner organisations that deliver and

oversee health and care services including:

• NHS England

• Care Quality Commission

• Health Education England

• Monitor

• The National Institute for Health and Care Excellence

• Public Health England



Social Media

Why social media is important in healthcare