Presented by Satu Lähteenoja

UNEP / Wuppertal Institute Collaborating Centre on Sustainable Consumption and Production

The Future of Sustainable Products and Services Essen, 28-29 September, 2009

Project Incubator – Lifestyle Introduction

Satu Lähteenoja, CSCP

2 Satu Lähteenoja cscp | www.scp-centre.org The Future of Sustainable Products and Services, Essen, 28-29 Sept 2009

What is a “sustainable lifestyle”?

“Sustainable lifestyles are patterns of action and consumption, used by people to affiliate and differentiate themselves from others, which:

Sustainable lifestyles should reflect specific cultural, natural, economic and social heritage of each society.

According to the Marrakech Task Force on Sustainable Lifestyles…

Source: UNEP DTIE 2007, Concept Paper on Sustainable Lifestyles

•  Meet basic needs,

•  Provide a better quality of life,

•  Minimise the use of natural resources and emissions of waste and pollutants over the lifecycle, and

•  Do not jeopardise the needs of future generations.“

3 Satu Lähteenoja cscp | www.scp-centre.org The Future of Sustainable Products and Services, Essen, 28-29 Sept 2009

3

Germany 70t

per capita and year

Focus on the Western lifestyles

Bhutan 0.5t

per capita and year

Images © Peter Menzel

4 Satu Lähteenoja cscp | www.scp-centre.org The Future of Sustainable Products and Services, Essen, 28-29 Sept 2009

0

20.000

40.000

60.000

80.000

100.000

120.000

140.000 kg

/per

son/

year

Summary of the households TMR

Leisure time activities Tourism Goods and appliances Mobility

Waste management Packaging Foodstuffs Housing

Lifestyle can make a difference!

Source: FIN-MIPS Household research project

5 Satu Lähteenoja cscp | www.scp-centre.org The Future of Sustainable Products and Services, Essen, 28-29 Sept 2009

Sustainable Lifestyle Award

Sustainable Lifestyle Award

lndividuals Lifestyle

International, Focus on Western Lifestyles

Ecological and Social Aspects

Competition: Create groups in Companies,

Schools, cities..

Interesting, Creative,

Sustainable

6 Satu Lähteenoja cscp | www.scp-centre.org The Future of Sustainable Products and Services, Essen, 28-29 Sept 2009 6

Need to focus on what is relevant

7 Satu Lähteenoja cscp | www.scp-centre.org The Future of Sustainable Products and Services, Essen, 28-29 Sept 2009

Group work

Group work on Sustainable Lifestyles Award

Brainstorming roundtables:

1 How to assess sustainable lifestyles? What should be asked to get information on sustaianble lifestyle of an individual?

Which organisations should be involved? Where to find funding?

How to promote an international award? How to communicate about the results?

2 How to organise the award?

3 How to promote and communicate the lifestyle award?