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Social Media Marketing (for Business) presented to Rotary by Adam Franklin in March 2010.
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Adam Franklin, Bluewire Media
•Is it a Fad? •Fears, Mistakes & Misconceptions•Beginner’s Guide•Your Social Strategy•Case studies
Social Media Marketing
Adam Franklin
Bluewire Media – Brisbane web design – Marketing Manager
@Franklin_Adam
Report
Show of hands
Tell the truth?
Say something wrong?
Start an argument
Get sued
Do I have the time?
RELAX…
It’s just like real life!
2 way Conversation
Listen
Ask
Never Shout
Be Honest (& own up to mistakes)
Be authentic
Micro-blogging
Tweets
What is @
Retweet (RT)
What is #
URL shorteners
Share
Add fans
Video
Blog
Blog
Linked In
Add your company
Recommendations
Monitor
Social Strategy - Beginner
1. Set up company pages2. Secure your URL3. Watch & learn4. Monitor & listen5. Join conversation
Social Strategy - Intermediate
Build (genuine) relationships
Drive visitors to website
Inform, Entertain, Help, Persuade, Influence, Listen
BlendTec
Will It Blend?Views: 7,803,123Total Channel Views: 94,945,499Most Subscribed (All Time) – Global: #82
Q & A
Enjoy yourself!
Bonus• Today’s slides & videos• Social Media Marketing – Report
www.BluewireMedia.com.au/rotary
Adam Franklin - Bluewire Media
www.BluewireMedia.com.au
@Franklin_Adam
BluewireMedia
BluewireMedia
LinkedIn.com/in/AdamFranklin
