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The Social Rotarian August 2013 Debbie Harris 2013-2014 District PR Chair 2013-2014 RYLA Facilitator Coordinator

Social Media for Rotary Clubs

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Social media is an excellent tools to help spread the word about your Rotary Club, Rotary District and Rotary, in general. Share about new members, events, fundraisers and all the wonderful rewarding aspects of being a Rotarian. Rotary International provides tons of social media content to make it easy to share and spread the word.

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Page 1: Social Media for Rotary Clubs

The Social Rotarian

August 2013

Debbie Harris2013-2014 District PR Chair

2013-2014 RYLA Facilitator Coordinator

Page 2: Social Media for Rotary Clubs

Your PR Committee

• Debbie Harris – PR Chair– Las Vegas Rotary Club

• Jennifer Weed – Social Media Chair– Red Rock New Generations Club

• Will Kelso – Social Media/Online Marketing– San Gabriel New Generations

• Rachel Diehl – Press Releases, Traditional Media– Red Rock New Generations Club

• Richard Reed – Online Marketing– Las Vegas Rotary Club

• Bob Basile – Content Writing– Rancho Del Chino

Page 3: Social Media for Rotary Clubs

Social Media is FREE

• Social Media is here to stay and can be a big part of your Club’s outreach

• Start slow using Facebook and then progress to other social media platforms such as Twitter and Google+

• Everyone can get involved• Take a picture during your meeting and Post to your

Facebook Profile• Share what is Posted on your Club’s Facebook Page• Connect with RI and other Clubs on Facebook, LinkedIn

& Twitter

Page 4: Social Media for Rotary Clubs

Have a Social Media Committee as Part of PR Committee

• Have 1 or more members responsible for social media postings

• Set up a schedule– Monday – Post the upcoming Speaker with picture & bio– Tuesday – Share something from the District page– Wednesday - Share something from the RI Facebook page– Thursday – Grab a video off of YouTube– Friday – Post something about a new member, event,

community project, etc.Whatever day you meet, take a picture and Post to your Facebook Club Page and your Profile. Spread the word!

Page 5: Social Media for Rotary Clubs

Type Create a Page in Help

Page 6: Social Media for Rotary Clubs

Choose Company, Organization or Institution

Page 7: Social Media for Rotary Clubs

Facebook Will Walk You Through It

Page 8: Social Media for Rotary Clubs

Editing & Adding Admins

Page 9: Social Media for Rotary Clubs

Edit Settings

Page 10: Social Media for Rotary Clubs

Mobile for Uploading Photos

Page 11: Social Media for Rotary Clubs

Las Vegas Rotary Facebook Page

Page 12: Social Media for Rotary Clubs

Facebook - District 5300

Page 13: Social Media for Rotary Clubs

Facebook – 5300 eClub

Page 14: Social Media for Rotary Clubs

Facebook Rotary International

231,152 likes · 7,207 talking about this · 6,110 were here

Page 15: Social Media for Rotary Clubs

Connect with Rotary Event Pages

Page 16: Social Media for Rotary Clubs

RotariansConnectD5300.com

Page 17: Social Media for Rotary Clubs

Facebook’s New Graph Search

Page 18: Social Media for Rotary Clubs

Connect with Other Rotarian Pages as Your Club’s FB Page

Page 19: Social Media for Rotary Clubs

Use Facebook as Your ClubMust be an

Administrator on the Facebook page

Page 20: Social Media for Rotary Clubs

You Increase the Exposure of Your Club’s Page

Page 21: Social Media for Rotary Clubs

The Power of Sharing

Pew Research 2012 Average # of Facebook

Friends is 229

Page 22: Social Media for Rotary Clubs

Now My 2,000+ Friends May See It

Page 23: Social Media for Rotary Clubs

Rotary International Company Page on LinkedIn

Page 24: Social Media for Rotary Clubs

Rotary Listed in Current Positions

Listed in Current

Page 25: Social Media for Rotary Clubs

And Again in Organizations

Want Rotary to show up as often as

possible.

Page 26: Social Media for Rotary Clubs

Join the RI Official Group

Page 27: Social Media for Rotary Clubs

Rotary on Twitter – Follow Them

Page 28: Social Media for Rotary Clubs

ReTweet

Page 29: Social Media for Rotary Clubs

Rotary on YouTubeShare These

Find Videos Under 3 Minutes

Page 30: Social Media for Rotary Clubs

RotariansConnectD5300.com WebsiteUse this to Promote Fundraising Events &

Incentive for New Members

Page 31: Social Media for Rotary Clubs

District 5300 Website

Page 32: Social Media for Rotary Clubs

Backing Up Your Social Media

SocialSafe.net

Page 33: Social Media for Rotary Clubs

The Social Rotarian

Debbie Harris District PR Chair 2013-2014

RYLA Facilitator Coordinator 2013-2014