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Using LinkedIn, Facebook and Twitter to build Rotary community. Presented 4/18/09 at the Rotary District 5840 Assembly in Hunt, Texas by Susan Price, CEO of Firecat Studio.
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Building Business Community through Social Media
Rotary District 5840 Retreat
Social Media: Waste of Timeor Great Business Tools?
Substance or Snake Oil?
Numbers we can’t ignore
WHY SOCIAL MEDIA MATTERS
•57% of all adults have a social media profile
•50% of all social networkers check sites every day
•Twitter use growing at 400% per year
•Facebook is #2 destination on the web
•Average Facebook user has 120 friends
•850 million photos updated to Facebook each month
The Big Three
The Big Three
The Big Three
The Big Three
WHY IT MATTERS
WHY IT MATTERS
WHY IT MATTERS
MAKE MORE CONNECTIONS
Your Website
MAKE MORE CONNECTIONS
Your Website
eMailBlog
Ads
Newsletter
MAKE MORE CONNECTIONS
Your Website
eMailBlog
Ads
Newsletter
TwitterFacebook
WHOM SHOULD I FOLLOW?
WHO FOLLOWS ME?
MEASURE ROI?
• Clickthroughs to your website
• Customer/client inquiries
• Projects scored, in dollars
• # of requests for interview or resume
• (# of hours spent working it!)
ROTARY INTERNATIONAL ONLINE
•YouTube Channel
•http://www.youtube.com/user/RotaryInternational
• LinkedIn Group
•http://www.linkedin.com/groups?gid=858557
•Follow @rotary at http://twitter.com/rotary
•Facebook Page
•http://www.facebook.com/pages/Rotary-International/7268844551
• No Sock Puppets
• Show your personality
• Admit your mistakes — publicly
• Ask for help
• Offer help
• Publicize your contact info!
Twitter: @firecatsue
LinkedIn: susanprice
Facebook: http://profile.to/susanprice
firecatstudio.com
email: [email protected]
