Social MediaSocial MediaIt’s use within RotaryIt’s use within Rotary

Topic Covered in PresentationTopic Covered in Presentation

What is social Media – simple What is social Media – simple definitiondefinition

The ToolsThe Tools FacebookFacebook TwitterTwitter LinkedInLinkedIn YouTubeYouTube

Social Media within the Rotary ClubSocial Media within the Rotary Club Health Warning !Health Warning !

What is Social Media?What is Social Media?Simply put, social media is having an Simply put, social media is having an online conversation with an individual, a online conversation with an individual, a Company, an Organisation or any mixture Company, an Organisation or any mixture of all three.of all three.

Before the Social Media Revolution

NewspapersRadioTelevision Web

You

After the Social Media Revolution

NewspapersRadioTelevision Web

You

Will Social Media Replace all Will Social Media Replace all other forms of communication?other forms of communication?

Social Media is the ideal toolset to promote Social Media is the ideal toolset to promote an event or cause.an event or cause.

It will not replace the existing structures It will not replace the existing structures that are in place for internal that are in place for internal communications.communications.

Rotary is an International Organisation, Rotary is an International Organisation, large organisations do not use Social Media large organisations do not use Social Media as an internal communications tool, it is as an internal communications tool, it is used as a marketing tool, to reach and used as a marketing tool, to reach and interact with existing and potential clients.interact with existing and potential clients.

Facebook Facebook (facebook.com)(facebook.com)

Facebook allows you to create your own personal “community ‟Facebook allows you to create your own personal “community ‟with your friends and acquaintances all over the world.with your friends and acquaintances all over the world.

It then allows you to share photos and videos, comments, website It then allows you to share photos and videos, comments, website links etc. with your friends enabling them to “speak” back to you links etc. with your friends enabling them to “speak” back to you effectively starting that “conversation”.effectively starting that “conversation”.

Facebook can be used by businesses, organisations or key Facebook can be used by businesses, organisations or key individuals. Instead of friends – businesses have "followers". For individuals. Instead of friends – businesses have "followers". For example, the RIBI President s Facebook page can be found at ‟example, the RIBI President s Facebook page can be found at ‟www.facebook.com/ribipresidentwww.facebook.com/ribipresident where the followers can actually where the followers can actually follow the President's diary as well as actually have a conversation follow the President's diary as well as actually have a conversation about the posts.about the posts.

Twitter Twitter (twitter.com)(twitter.com)

Twitter is described as a "micro-blogging" site.Twitter is described as a "micro-blogging" site.

Users are only allowed 140 characters to share a comment; Users are only allowed 140 characters to share a comment; therefore the message has to be very concise, sharp and therefore the message has to be very concise, sharp and concentrated.concentrated.

The Hashtag #, allows trending, which is searchable and The Hashtag #, allows trending, which is searchable and trackable by other users. trackable by other users.

RIBI created a hashtag where the phrase “Rotary End RIBI created a hashtag where the phrase “Rotary End Polio” was generated to coincide with World Polio Day. In Polio” was generated to coincide with World Polio Day. In Twitter language this became #rotaryendpolio and was Twitter language this became #rotaryendpolio and was used in every post on any social media pages where used in every post on any social media pages where someone made a comment about Rotary's role in ending someone made a comment about Rotary's role in ending polio.polio.

Linkedin Linkedin (Linkedin.com)(Linkedin.com)

Linkedin is directed towards the business market and Linkedin is directed towards the business market and therefore tends to have the lowest take-up in comparison therefore tends to have the lowest take-up in comparison with other social networking sites.with other social networking sites.

This site allows the individual to securely leave substantially This site allows the individual to securely leave substantially more information about their professional and voluntary more information about their professional and voluntary careers than any of the other sites – and this may be why careers than any of the other sites – and this may be why it is the preferred site of professionals and professional it is the preferred site of professionals and professional organisations.organisations.

Rotary International in the US seems to have selected Rotary International in the US seems to have selected Linkedin as the site of choice for communicating with Linkedin as the site of choice for communicating with Rotarians around the world.Rotarians around the world.

YouTube YouTube (youtube.com)(youtube.com)

YouTube is so much more than funny videos or extracts YouTube is so much more than funny videos or extracts from television shows.from television shows.

YouTube is now the world's second most popular search YouTube is now the world's second most popular search engine second only to Google.engine second only to Google.

Rotary International has its own channel on YouTube and Rotary International has its own channel on YouTube and therefore Clubs and Districts can download a substantial therefore Clubs and Districts can download a substantial amount of videos for use at their own respective events.amount of videos for use at their own respective events.

Each video that is uploaded to YouTube also enables the Each video that is uploaded to YouTube also enables the viewer to make comments about its content for others to viewer to make comments about its content for others to read as well as having direct links to share the video on read as well as having direct links to share the video on many Social Networking sites including Facebook, Twitter many Social Networking sites including Facebook, Twitter and Linkedin.and Linkedin.

Social Media within a Social Media within a

Rotary ClubRotary Club

Verwood RotaryVerwood Rotary

Health Warning!Health Warning!

Remember only ever post items that you Remember only ever post items that you would be happy to discuss with a stranger.would be happy to discuss with a stranger.

Social Media is 24/7/365 world-wide.Social Media is 24/7/365 world-wide.

Questions?Questions?