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This presentation provides a quick overview of the reasons for using social media in a business or professional setting. It focuses on Facebook and LinkedIn as two examples of social media services often used by businesses.
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Social media marketing
Social media marketing
By Dave Hogan, APRFor Rotary Club of Abilene
Abilene, TexasSeptember 16, 2011
Our goals today Discuss three reasons why you should
use social media for your business or organization
Focus on two popular social media services: Facebook and LinkedIn
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We’ve come a long way
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TV & Radi
o
News-paper
s
Special
events
Maga-
zines
Direct
Community servic
e
Traditional marketing channels
News-letter
s
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SEO & Googl
e searc
h
Biz websit
e Social media
Email marketi
ng
Modern marketing channels
Intranet sites
Online
adver-tising
What is your optimal mix of traditional and
modern marketing channels?
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Why use social media for business marketing?
Reason # 1: Go where your customers are hanging out:
Leading social media sites attract huge audiences
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Facebook has more than 750 million users worldwide; twice the population of the U.S.
Facebook users spend 700 billion minutes per month on Facebook
Nearly half of 18 to 34 year olds check Facebook when they wake up each morning
48% of young Americans say they get their NEWS from Facebook
Why use social media for business marketing?
Reason # 2: Unlike advertising, direct mail and traditional PR, social media can establish a deeper sense of “community” and “relationship” with your customers. This “bonding” can result in more loyal and longer-lasting customers.
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Starbuck’s Facebook Page
(25 million fans!)
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Why use social media for business marketing?
Reason # 3: Social media marketing is cost effective compared with direct mail and traditional advertising media
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Tips for using Facebook professionally:
Create a Facebook “page,” not a “profile” or “group” Your FB page is NOT primarily for advertising Let your personality show Post frequently
(more)
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Tips for using Facebook professionally:(continued)
Share photos, videos Promote your Facebook page actively -- in your store or office, on your business cards and in your ads Consider advertising opportunities on Facebook
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LinkedIn is a different kind of social network
LinkedIn is designed for business associates and clients
The tone of LinkedIn is more professional
LinkedIn has high acceptance and credibility
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More than 100 million members in more than 200 countries
Executives from all of the Fortune 500 companies found on LinkedIn
More than 1 million company pages
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Company pages on LinkedIn
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benefits
Establish your professional ID or personal brand
Network with clients, other professionals
Keep up with new trends and chatter in your profession
Build your organization’s reputation and raise its visibility
Use for employee recruitment and hiring purposes
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tips
Include your photo with your profile
Include links to your website, blog, Twitter account
Join professional groups
Post status updates frequently
Make sure your business profile is up-to-date
Connect with customers, business associates, peers
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For more information
• Facebook pages: http://www.facebook.com/FacebookPages
• Facebook marketing solutions: http://www.facebook.com/marketing
• All About Facebook (blog): http://www.allfacebook.com/
• LinkedIn learning center: http://learn.linkedin.com/
• LinkedIn’s channel on YouTube:http://www.youtube.com/user/LinkedIn?blend=1&ob=5
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About the speaker
E-mail: [email protected]
Linkedin: http://www.linkedin.com/in/dahogan76
Twitter: http://www.twitter.com/dahogan
Slideshare: http://www.slideshare.net/dahogan
Got questions?
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