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Rotary International uses Social Media to tell their story. This presentation includes case studies and resources available to effectively uses social media as a communication channel.
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2011-12 RPIC Training Meeting
PR Resources and Social Media
Jane LawickiPublic Relations Division
Resources to help you tell the Rotary Story
1.2 million members in 34,000 clubs around the
world
Rotary’s PR Division Support
Creative resources Financial resources Human resources
Creative Resources
Humanity in Motion PSA campaign
Download at rotary.org/humanityinmotion
Sample Print Ads
‘This Close’ Global PSA Campaign
rotary.org/mediacenter
This Close placements
rotary.org/newsletters
Global Outlook: Public Image
shop.rotary.org
2010-11 PR Grants
Grants
In millions (US$)
$2.2M $1.2M $8.7
District Contribution In Kind Donations Public Relations Value
$12.1
Spain
California
Puerto Rico
• Up to US$15,000 per district
• Districts must contribute one-third match
• Early bird deadline: 15 July 2011
• Application deadline: 15 August 2011
• Applications available at rotary.org/prgrants
2011-12 PR Grants
Rotary’s 1.2 million members
People Rotary has helped
Rotary Public Image Resource Group (Public Image Coordinators)
RI Public Relations staff [email protected]
Human Resources
Rotary & Social Media
Social media is a conversation
Rotary’s Strategy
• Listen and learn
• Communicate to new audiences
• Connect better in the 21st Century
• Listen and learn
• Communicate to new audiences
• Connect better in the 21st Century
Our Social Media Presence
facebook.com/rotary
twitter.com/rotary
youtube.com/rotaryinternational
Flickr
Rotary Social Media Resources
rotary.org/socialnetworking
Share Rotary News
Global Outlook: Social Media
Thank you
facebook.com/rotary
twitter.com/rotary
Search Rotary
youtube.com/rotaryinternational
