App Search Analytics: May 2011

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  • 1.A P P S E A R C H A N A LY T I C SMay 2011App Search Analytics | May 20111

2. A B O U T C H O M P S A P P S E A R C H A N A LY T I C SWelcome to the eighth edition ofChomps App Search Analytics Report!Chomps technology powers the most advanced search engine for native and web apps across theworldwide iOS and Android markets. The metrics outlined in this report provide insight into app searchtrends across iOS and Android using Chomps on-device search functionality within the US during themonth of May.Chomp for Android launched on February 28, 2011. Android and iOS metrics included in this edition ofApp Search Analytics refers to data collected May 1 - 31 but references previous months for trendingand comparison purposes.To see more app search data from Chomp visit Search Analytics | May 20112 3. A N A LY T I C S H I G H L I G H T S U M M A R YMay SpotlightApp Search Usage TrendsThink app search and mobile web trends are the same? Think again. See how trafc patterns varyacross Chomp by time of day and day of week with an inside look at how our app search metricsstack up against Googles mobile search graphs.Current Event Related QueriesThe query for bible made a strong showing in the month of May, especially leading up to thepredicted rapture on May 21st. There are 1,700+ bible related apps across both app stores.See how trafc patterns vary across Chomp by time of day and day of week. Plus, see how ourmetrics stack up against Googles mobile search graphs.International Search Trends (& top apps!)With the explosion of apps globally, Chomp offers a snapshot of unique queries by country andshares top app downloads across Android and iOS abroad. From the UK to Saudi Arabia, appseekers showcase an array of interests from dating to books and personal nance. App Search Analytics | May 2011 3 4. A N A LY T I C S H I G H L I G H T S U M M A R YApp Search AnalyticsTop QueriesAfter seven straight months of non-app name query domination, app names make headway with 11%growth across iOS and Android. 13 different game varieties including adventure games, shootinggames and board games appear in the top 25 lists.App MonetizationPaid app downloads on Android increase 2% but decrease by 1% on iOS. App sales prove a worthystrategy for developers with paid apps; Camera+ reduces from $1.99 to $0.99 and earns the #1 spot onthe iOS Chomp 55. Coincidence? We think not!Best in CategoryAndroid users want utilities at the same rate as entertainment while trends on iOS remain consistent.Top three categories across both platforms are entertainment, games and utilities...though notnecessarily in that order.The Chomp 55Find out which iPhone and Android apps won the hearts and minds of Chomp users during April.Five (or more) of the top 10 ten Chomp 55 apps are paid for the third month in a row (iOS).Androids top 10 gets diverse, featuring apps from ve different categoriesApp Search Analytics | May 2011 4 5. APP USAGE METRICSApp Search Analytics | May 2011 5 6. 7 D AY S N A P S H O T: S E A R C H T R A F F I C ( C H O M P ) App Search Demand Persists Beyond Weekends The snapshot below compares Chomp app search trafc over a seven day week to a graph released by Google via their Inside Search event in June. While Googles mobile web trafc peaks primarily on weekends, Chomp trafc skews high during both early and late days of the week. Chomp GoogleMonTue Wed ThursFri SatSun App Search Analytics | March 20116 7. 2 4 H O U R S N A P S H O T: S E A R C H T R A F F I C Chomp Searches Stay Consistent Throughout the Day. Below is a side-by-side comparison of Chomp hourly usage and mobile web browsing via Google. With gradual searches in the morning and peaks between 1pm and 11pm, the timing of usage across Chomp illustrates less variance in usage patterns than the Google mobile web graph. Chomptrafc Google5am 7am 9am11am 1pm 3pm 5pm 7pm9pm 11pm 1am3am App Search Analytics | March 2011 7 8. CURRENT EVENT APP SEARCHESApp queries correlate with real time events.May marked predictions of a rapture and subsequent trending app queries for bible. The highesttrafc day occurred on May 20th, one day prior to the predicted rapture. Similar queries such asbibles resulted in similar daily trafc patterns throughout May. Predicted Rapture1 2 3 4 5 67 89 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31App Search Analytics | May 2011 8 9. I N T E R N AT I O N A L S E A R C H T R E N D SFree was the #1 search term across all countries sampled on Android.The snapshot below represents the top queries and subsequent app downloads on selectcountries around the globe through the Chomp app on Android. Top queries in Saudi Arabia inferthe need for localized apps.Top App Queries by CountryTop App Downloads by CountryUnited KingdomCanada Saudi ArabiaUnited Kingdomfreefree free FX Cameragames gameschat Angry Birdstop appsfree appstop apps Canadaadventure games top apps gps navigator Slice It!utilities puzzle games islam FX Camerapuzzle gamesutilitiesthemefree apps musical instrumentsdatingSaudi Arabia Wisepilot - GPS Navigator Movies GermanyGermany India Australia Angry Birdsfreefreefree Bonsai Blastgames entertainment games Indiacalendarfun top apps Angry Birdsfun games camerafree apps TubeMate You Tube Downloaderproductivitytop appsproductivityutilities games adventure gamesAustraliarpg games music utilities Star Traders RPG Words With Friends FreeApp Search Analytics | May 2011 9 10. I N T E R N AT I O N A L S E A R C H T R E N D SApp search abroad shows more diversity on iOS.The snapshot below represents the top queries and subsequent app downloads on select countriesaround the globe through the Chomp app on iOS. While ve of six listed countries queried for game alarger diversity of search terms are noticed in iOS app searchers abroad vs Android.Top App Queries by Country Top App Downloads by CountryUnited KingdomCanada Saudi ArabiaUnited Kingdomgames gamesgames Gunmanfreeboard gamesadventure games Ramp Champadventure games free appsislam Canadadoodleadventure gameschat Adobe Photoshop Expressbusinesspuzzle games kids games Doodle Movie Challengeentertainment utilitiesbooksmoviessimulation games travelSaudi Arabia Opera Mini Web browser Labyrinth Lite Edition GermanyGermany IndiaAustralia Lego Star Wars the Complete Saga cheatsmusic dial games Bordatlasexpensesproductivity shooting games Indiamusic streaming contacts manager adventure games Google Earthbusinesspuzzle games free Free Music Download Literss contactclientpersonal nance booksvoice Australiastar wars free games productivity Adobe Photoshop Express TapDefenseApp Search Analytics | May 201110 11. CHOMP SEARCH METRICSApp Search Analytics | May 2011 11 12. ANDROID QUERIESThe Top Queries list shows the top 25 entries typed into the Chomp searchTop Queries freebox on Android devices during May. *Note: no app names were entered Gamesthough facebook was in the #44 position followed by twitter at #72. top apps free apps Non-App Name vs. App Name Utilities Entertainment adventure games puzzle games free games 16% rpg games books fun music Productivity chat texting action games calendar84% movies Social Networking Photography utility tools cameraNon-App Name business Android - May 2011 App Name 3d games App Search Analytics | May 2011 12 13. iPHONE AND iPOD QUERIESThe Top Queries list shows the top 25 entries typed into the Chomp search Top Queriesbox on iOS devices in May. Compared to April the ratio of non-app name vs Games adventure gamesname queries shifted 9% in favor of name searches. puzzle games EntertainmentNon-App Name vs. App Name free apps Utilities Productivity books free free games20% Business music Photography Social Networking chat shooting games Lifestyle movies80% board games fun games fashion kids games cameraNon-App Name to do list iOS - May 2011 App Name calendarApp Search Analytics | May 2011 13 14. A N D R O I D A P P D O W N L O A D S : F R E E V S PA I DOn Chomp, only 5% of all Android Downloads were paid, a 2% increase over April. The $0.01 - $5prices points grew by a combined 1.8% with the $1.00 range earning a 0.9% overall increase. The paidapp with the highest number of referrals was Beautiful Widgets for - 1.001.5%1.01 - 2.005%Paid0.6%2.01 - 3.000.3%3.01 - 4.000.4%4.01- 5.000.1%5.01 - 6.000.1%6.01 - 7.000.0%7.01 - 8.00 95% Free 0.0%8.01 - 9.000.1%9.01 - 10.000.1%OtherApp Search Analytics | May 201114 15. i O S A P P D O W N L O A D S : F R E E V S PA I DDevelopers offering paid iOS apps saw downloads decrease by 1%, compared to April. The $.99price point has grown a combined 2.4% since April. While on the whole, apps priced above $14.99decreased by .4%, the $31.99 segment represents 35% of the Other price points ($16.99 - $899.99). 9.2% 0.99 16% 2.9% 1.99Paid 2.0% 2.99 0.3% 3.99 0.8% 4.99 0.2% 5.99 0.2% 6.99 0.1% 7.99 0.0% 8.99 84% Free 0.3% 9.99 0.1% 14.99 0.3% OtherApp Search Analytics | May 2011 15 16. M O S T P O P U L A R A N D R O I D C AT E G O R I E SGames hold strong but utilities evens the score with entertainment. Other positive trendsoccurred in books (+1.3%), travel (+.4%), business (+.4%) and education (+.2%). The categorywith the highest loss was games (-2.0%).27.1% games16.3% utilities2%2%16.3% entertainment 3% games 7.8% social networking3%27%5.4% music3% 5.3% productivitylifestyle4.4% lifestyle 4% 3.2% photographyproductivity 3.1% books5% 2.8% travel 2.3% healthcare & tness music 1.6% news5% 1.0% business utilities 0.9% nance social networking16%0.8% sports 8% 0.7% weather entertainment 0.6% education16%0.3% medicalApp Search Analytics | May 2011 16 17. M O S T P O P U L A R i T U N E S C AT E G O R I E SCategory rankings on iOS stay consistent. While entertainment and games continue to capture41% of the category market share, medical, nance and weather remain on the bottom threepositions with only 1.7% of the combined total. Shifts occurred only between books and news. 21.8% entertainment 18.6% games2% 2% 8.4% utilities 2% 2% entertainment 8.0% lifestyle 2%22%7.8% productivity 3% 6.6% social networking4%4.9% reference3.8% photography4%3.7% music2.9% education 5% 2.3% travel2.1% business social networking games1.8% healthcare & tness 7% 19% 1.5%navigation 1.5%books productivity1.4%news 8%sportsutilities0.9%lifestyle 8% 8% 0.7%medical 0.7%nance 0.3%weatherApp Search Analytics | May 201117 18. THE CHOMP 55- AndroidApp Search Analytics | May 2011 18 19. C H O M P S T O P 5 5 O F M AY - A n d r o i dCongratulations to Chomps top 55, our list of the most popular Android apps in May!These apps have captured the hearts and minds of Chomp users over the past month.1 Lookout Mobile SecurityFree Utilities#12 April, #27 March2 Free BooksChomp 55 debut3 Google MapsFree Travel #7 April, #1 Mar4 Google ReaderFree News #32 in April5 GO SMS Pro Free Social Networking#9 in April6 Dolphin Browser HD Free Social Networking#23 April, #30 March7 Zedge Ringtones & Wallpapers Free UtilitiesChomp 55 debut8 Pandora Internet Radio Free Music#14 in April9 Google Translate Free Utilities#43 in April 10 Google Sky Map Free BooksChomp 55 debutApp Search Analytics | May 2011 19 20. C H O M P S T O P 5 5 O F M AY - A n d r o i d ( 1 1 - 5 5 )11 Angry Birds Seasons #39 in April 34 Advanced Task Killer12 Movies#24 in April 35 Opera Mini Web Browser13 The Weather Channel36 Twitter14 Angry Birds Rio#37 in April37 Androidify15 LauncherPro#34 in April38 Facebook for Android16 TweetDeck (Twitter, Facebook)#1 April, #40 March 39 Shazam17 IMDb Movies & TV 40 Adobe Photoshop Express18 Flash Player 10.341 ASTRO File Manager #8 in April19 Yelp 42 SoundHound ($4.99) #49 in April20 Barcode Scanner43 Google Translate21 Evernote 44 AppBrain App Market22 Words With Friends Free45 WhatsApp Messenger #30 in April23 TuneIn Radio#17 in April 46 Google Voice#50 April, #46 March24 Google Goggles 47 Bump25 JuiceDefender - battery saver #29 April, #28 March 48 Paper Toss26 Handcent SMS#16 in April 49 Jewels #25 in April27 SoundHound#42 in April 50 Gmail #55 April, #2 March28 Unblock Me FREE51 Firefox29 Google Docs52 ColorNote Notepad Notes #46 in April30 Backgrounds 10,000 Wallpapers53 Mobile#11 in April31 Adobe Reader#26 in April 54 GO Launcher EX#5 in April32 Google Chrome to Phone#36 in March 55 Fruit Slice #2 in April33 GasBuddy - Find Cheap Gas #10 in AprilApp Search Analytics | May 2011 20 21. THE CHOMP 55- iOSApp Search Analytics | May 2011 21 22. C H O M P S T O P 5 5 O F M AY - i O SCongratulations to Chomps top 55, our list of the most popular iPhone apps in May!These apps have captured the hearts and minds of Chomp users over the past month.Trends in the far right column are tracked month-over-month, or in this case October May.1 Camera+ $1.99 Photography #8 Apr, #17 Feb, #2Jan2 The Moron Test$0.99 Entertainment #35 in Dec3 Fruit Ninja LiteFreeGames Chomp 55 debut4 OpenTable FreeTravelChomp 55 debut5 Read It Later Pro $2.99 News#3 in March6 Find My iPhoneFreeUtilities #11 in Nov7 Reeder$2.99 News#25 Jan, #25 Dec,#40 Nov8 Lose It!FreeHealthcare in AprilFitness9 Retina Wallpapers HD w Glow... Free Entertainment #35 Apr, #23 Feb,#38 Dec 10 RunKeeper FreeHealthcare 5 in JanFitnessApp Search Analytics | May 2011 22 23. CHOMPS TOP 55 OF APRIL - iOS (11 - 55)11 The Moron Test: Section 1 33t WordSearch Unlimited Free12 Sol Free Solitaire35FML Ofcial13 Fandango Movies - Times & Tickets 36Waze GPS & trafc(#48 Apr, #28 Mar, #31 Feb, #18 Oct)14 Apple Store(#53 Mar, #31 Dec) - Dictionary & Thesaurus (#17 Apr)15 Game Dev Story(#3 Apr, #55 Feb, #15 Oct)38Epicurious Recipes & Shopping List(#41 Mar, #43 Feb)16 SoundCloud39Wikipanion17 Emoji Free! 40redbox(#13 Feb)18 HeyTell (#6 Dec)41Netix (#46, Apr, #22 Mar, #18 Feb, #28 Jan, #33 Dec, #22 Nov, #24 Oct)19 Dropbox(#20 Feb, #31 Jan, #33 Dec, #22 Nov, #24 Oct)42AroundMe20 Engadget43WebMD Mobile(#54 Apr, #4 Mar)21 Instagram (#14 Apr, #47 Mar, #30 Dec, #14 Nov, #19 Oct) 44Sky Burger (#55 Apr, #55 Mar, #53 Nov)22 Plants vs. Zombies(#28 Apr, #36 Feb, #49 Jan, #43 Dec)45Key Ring Reward Cards23 Tiny Wings (#9 Apr, #19 Mar, #4 Feb)46Facebook (#11, Apr, #37 Mar, #25 Feb, #23 Jan, #19 Dec, #3 Nov, #29 Oct)24 Tumblr (#21 Apr)47PayPal(#53 Feb)25 RedLaser (#50 Feb)48Mega Jump26 Cut the Rope (#38 Apr, #38 Feb, #18 Jan, #26 Dec, #12 Nov, #20 Oct) Dinner Spinner(#6 Apr)27 TuneIn Radio Pro50Angry Birds(#15 Apr, #32 Mar, #39 Feb, #42 Nov, #37 Oct)28 Amazon Mobile (#40 Mar, #42 Feb, #32 Dec, #39 Nov, #19 Oct) 51MyTown (#49 Apr)29 Cut the Rope Lite (#24 Apr, #30 Mar, #19 Jan, #52 Dec, #17 Oct) 52Wikipedia Mobile (#51 Apr, #48 Mar #15 Feb)30 Pocket God53Trainyard Express (#36 Dec, #21 Nov, #47 Oct)31 WolframAlpha(#50 Oct) 54StumbleUpon!(#6 Mar, #21 Feb)32 Hipstamatic(#38 Nov, #21 Oct) 55Pulse News for iPhone33tSpeedtest,net Mobile Speed TestApp Search Analytics | May 201123 24. THANK YOU!For questions, comments or additionalinformation, p...