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Don’t Drive With Your Eyes Closed [Search Analytics] Ian Lurie Portent Interactive

Search Marketing Analytics

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My presentation at SEMPDX Searchfest 2008.

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Page 1: Search Marketing Analytics

Don’t Drive With Your Eyes Closed[Search Analytics]

Ian LuriePortent Interactive

Page 2: Search Marketing Analytics

Analytics ≠ Reports

Page 3: Search Marketing Analytics
Page 4: Search Marketing Analytics

Search Analytics: A 5 Step Checkup

1. Phrases.2. Pageviews.3. Time on site.4. Bounce.5. Conversion.

Page 5: Search Marketing Analytics

Search Analytics: Phrases

Page 6: Search Marketing Analytics

Search Analytics: Pageviews

Page 7: Search Marketing Analytics

Search Analytics: Time On Site

Page 8: Search Marketing Analytics

Search Analytics: Bounce Rate

Page 9: Search Marketing Analytics

Search Analytics: Conversion

Page 10: Search Marketing Analytics

Search Analytics: Use Your Brain

Page 11: Search Marketing Analytics

Missed Opportunities: Onsite Search

What you should optimize.

Page 12: Search Marketing Analytics

Case Study: Right Phrase, Wrong Offer

Page 13: Search Marketing Analytics

Questions

206.575.3740

[email protected]


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