CA Mobile App Analytics

CA Mobile App Analytics

October 29, 2015

2 © 2015 CA. ALL RIGHTS RESERVED.

Agenda

WELCOME TO THE APPLICATION ECONOMY

EXPLOSION OF THE APP ECONOMY

DEMO

HOW TO SUCCEED IN THE MOBILE APP ECONOMY

CA MAA: TRIFECTA OF DEEP DATA VISIBILITY

DEVOPS FOR MOBILE

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Application Economy

welcome to the

$177BPublic cloud services market expected to grow 16% in 2015

to $177 billion1

50%By 2018, more than 50% of B2B collaboration will take place

through Web APIs3

268BBy 2017, mobile apps will be downloaded more than 268

billion times2

“Software is eating the world”

-‐Marc AndreesonWall Street Journal, Why Software is Eating the World,August 2011

1 Gartner Forecast: Public Cloud Services , Worldwide, 2012-‐2018, 4Q14 Update, Ed Anderson, et al, 10 April 20152 Gartner Hype Cycle for Application Development, 2014, Thomas E. Murphy, et al, 29 July 20143 Gartner Press Release, “Gartner Says by 2017, Mobile Users Will Provide Personalized Data Streams to More Than 100 Apps and Services Every Day” January 22, 2014 http:/ /www.gartner.com/newsroom/ id/2654115


Explosion of the Mobile App Economy

IN TOTAL APP SALES 2015$100B BY YEAR 2020

$30B

APP DOWNLOADS(IOS & ANDROID)

155B

APPS AVAILABLE (IOS & ANDROID)

2.6M

Source: http://www.ibtimes.co.uk/apple-‐app-‐store-‐growing-‐by-‐over-‐1000-‐apps-‐per-‐day-‐1504801


Users Hold the PowerAnd They Demand Perfection

Of mobile users are unwilling to wait for slow app load times67%

“Crashes” is one of the most common words in 1-‐star reviews

Of users will consider abandoning a brand over a poor application experience

27%


“Crashes” is one of the most common words in 1-‐star reviews

Quality

How to Succeed in the Mobile App Economy

Of mobile users are unwilling to wait for slow app load times67%

Of users will consider abandoning a brand over a poor application experience

27%

Performance

Value

Deep Visibilityfor superior availability

Rapid Analysisfor seamless user interaction

Actionable Analyticsfor user data driven decisions

DevOps for Mobilefor faster time to market & a competitive edge


‘Mobile First’ Challenges: Answer Key Questions!Visualize, Understand Impact and be Proactive.

Who is using our apps?

Where and When are apps used?

What are my users doing with our apps?

What is their user experience like?

Can I HELP users get more value?


CA MAA: Trifecta of Deep Data Visibility

DEEP VISIBILITY:Complete end-‐to-‐end view into mobile apps

§ Extend operations view into mobile apps and infrastructure.

RAPID ANALYSIS:From mobile infrastructure to mobile device

§ Identify issues at 30,000 ft. view and drill to microscopic app-‐level detail.

ACTIONABLE ANALYTICS:Custom metrics by app, region, carrier, device or users

§ Insight into usage, user retention, app campaigns and popular business flows.

OPERATIONAL EFFICIENCY DEVELOPER INSIGHT BUSINESS INTELLIGENCE

DevOps for Mobile: Continuous improvement and data-‐driven decisions


Success Requires Collaboration from Stakeholders

DEVELOPER INSIGHTOPERATIONAL EFFICIENCY BUSINESS INTELLIGENCE

§ Prioritize issues by understanding impact on UX & revenue

§ See device usage metrics –CPU, memory, frame rate

§ Code-‐level visibility into issues with stack traces, activity logs

§ Prioritize alerts based on impact to business and revenue

§ View app performance by version, carrier, geo, OS, network

§ Gain end-‐to-‐end visibility into the mobile infrastructure

§ Create custom metrics and reports to measure ROI

§ Improve work flows in the app

§ Make data-‐driven decisions


Developer Analytics

§ Capture mobile app crashes and identify root causes

§ Gain code-‐level visibility into issues with symbolic stack traces and detailed activity logs

§ View video session playback of user interaction prior to a crash

§ Prioritize issues by assessing impact on user experience and revenue

For Developers, MAA captures app crashes and offers code-‐level visibility into root causes. This visibility is critical in providing best end-‐user experience.


Operations Analytics

§ Segment app performance by version, carrier, geo, OS, device

§ Get real-‐time alerts on threshold violations impacting SLAs, user experience, or revenue; prioritize alerts

§ Gain visibility into backend services affecting the app performance

§ Identify mobile app hotspots: usage, performance, coverage, issues

For Operations team, MAA solution captures performance metrics of the mobile app infrastructure. These metrics help address issues before they hurt UX.


Business Analytics

§ Identify popular business flows in the app; capture user flow through your app

§ Generate custom metrics and reports to measure ROI

§ Gain Insight into mobile app user engagement, activity, and retention

§ Track and report stickiness based on user revisits

For Business Analysts, MAA is an analytics solution that captures usage and user experience metrics. This metrics help increase top-‐line revenue.


Accelerate the Mobile App Lifecycle

DevOps

CA ENABLES EACH STAGE OF ‘CONTINUOUS DELIVERY’

Dev & Test Deployment Production Support


Two Types of End Users

Consumer User§ File a claim§ Pay a bill§ Make a purchase

Business User§ Point of sale§ Service a customer§ Provision a new service


Case Study: A Large Wireless ProviderChallenge: iPads in Retail Stores Driving Revenue, Failing in the Dark

SOLUTION & RESULTS

§ Top-‐10 wireless providerOver 100M+ subscribers

§ 2,000+ stores with POS mobile apps driving revenue

§ Ensure mobile app performance for business-‐critical and end-‐user apps

§ Unresponsive POS mobile app hurting device salesand service upgrades

§ “How can I know what users are seeing? App works fine here in my Dev”

§ Lack of visibility into performance of key business services

§ Deployed CA MAA in conjunctionw/existing investments in APM

§ Deep visibility into network performance

§ Crash reporting and user activity at crash time

§ App business transactions and usage by geo, device

CHALLENGES FACEDSITUATION


Case Study: A Multi-‐National BankChallenge: User Retention is Low, Are Users getting Value?

§ Top-‐20 global bank with over 100M customers

§ Goal to become the bank of choice for digital customers

§ Key partnership to support mobile payments for consumers

§ Over 2 million mobilebanking customers

§ Partial view with Google Analytics “I know something is wrong. But I can’t tell where the problem is.”

§ Lack of visibility into business metrics such as user retention

§ No insight into crash and performance metrics

§ Wrapped CA MAA on top of Android app for quick proof, then integrated MAA SDK

§ Captured metrics from user retention to stack traces

§ Gained end-‐to-‐end transaction visibility from mobile to mainframe

SOLUTION & RESULTSCHALLENGES FACEDSITUATION

If you want to know MAA more,Please visit our demo site.

http://cainc.to/MAAtrials

Thank you