App Search Analytics June 2011

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App Search Analytics | June 2011 1

APP SEARCH ANALYTICSJune 2011

Thursday, July 28, 11



App Search Analytics | June 2011

ABOUT CHOMP’S APP SEARCH ANALYTICS

Welcome to theninth edition

of

Chomp’s App Search Analytics Report!

Chomp’s technology powers the most advanced search engine for native and web apps across the

worldwide iOS and Android markets. The metrics outlined in this report provide insight into app searchtrends across iOS and Android using Chomp’s on-device search functionality within the US during the

month of June.

Chomp for Android launched on February 28, 2011. Android and iOS metrics included in this edition of

App Search Analytics refers to data collected June 1 - 30 but references previous months for trending

and comparison purposes.

To see more app search data from Chomp visit http://chomp.com/etc/chomp-charts

2


http://chomp.com/etc/chomp-charts






ANALYTICS HIGHL IGHT SUMMARY

App Search Analytics

Top Queries

Games dominated June’s top queries, with the queries puzzle games, adventure games,

action games, shooting games, and board games appearing in the top 25 queries for both

Android and iOS.

App Monetization

Paid app downloads increased by 1% on Android and 4% on iOS. On Android, the

increase was concentrated at a premium price point between $4.01 - $5.00, increasing

share from 0.1% to 0.6%. For iOS, the increase was primarily in the $.99 and $1.99 price

points, and there was a hint of weakness at premium price points.

Best in Category

The social networking category sees a major downtick in app share across platforms,

decreasing from 6.6% to 4.6% on iOS and 7.8% to 6.9% on Android. Productivity and

reference apps increased their share on iOS, while entertainment and music apps

increased their share on Android.

3





ANALYTICS HIGHL IGHT SUMMARY

4

June Spotlight

Current Event Related QueriesThe query for movie made a strong showing in the month of June and is strongly correlated with movie release

dates for summer blockbusters.

International Search Trends (& top apps!)With the explosion of apps globally, Chomp offers a snapshot of unique queries by country and shares top app

downloads across Android and iOS abroad. This month games dominate the international query stream. While

some top apps are localized, the query stream largely matches that of the US this month.

The Chomp 55Find out which iPhone and Android apps won the hearts and minds of Chomp users during June.

Five (or more) of the top 10 ten Chomp 55 apps are paid for the third month in a row (iOS).

Android’s top 10 gets diverse, featuring apps from five different categories.





CHOMP SEARCH METRICS

5





ANDROID QUERIES

6

21%

79%

The “Top Queries” list shows the top 25 entries typed into the Chomp search

box on Android devices during June. Angry Birds was the top app queried by

name.

App Function

App Name

Top Queries

• free

•games

• entertainment

• utilities

• puzzle games

• adventure games

• music

• productivity

• books

• photography• rpg games

• social networking

• action games

• 3d games

• ringtones

• movies

• lifestyle

• chat• business

• fun games

• board games

• racing games

• shooting games

• texting

• navigationAndroid - June 2011

App Function vs. App Name





i PHONE AND i POD QUERIES

7

24%

76%

App Function

App Name

Top Queries

• games

• adventure games• entertainment

• puzzle games

• utilities

• books

• productivity

• lifestyle

• photography

• business• social networking

• music

• education

• shooting games

• kids games

• board games

• chat

• addictive games

• reference

• system utilities

• action games

• calendar

• travel

• movies

• navigationiOS - June 2011

App Function vs. App Name

The “Top Queries” list shows the top 25 entries typed into the Chomp search

box on iOS devices in June. Twitter was the top app queried by name,

followed closely by Facebook.





ANDROID APP DOWNLOADS : FREE VS PAID

8

6%

94%

0.01 - 1.00

1.01 - 2.00

2.01 - 3.00

3.01 - 4.00

4.01- 5.00

5.01 - 6.00

6.01 - 7.00

7.01 - 8.00

8.01 - 9.00

9.01 - 10.00

Other

2.2%

1.9%

0.8%

0.4%

0.6%

0.2%

0.1%

0.0%

0.0%

0.1%

0.1%

Free

Paid

On Chomp, 6% of all Android Downloads were paid, a 1% increase over May. The % of paid apps

has increased for the second consecutive month. The extra percentage point was distributed across

multiple price points, with a particularly large increase in the price range $4.01 - $5.00, from 0.1% to0.6%.





iOS APP DOWNLOADS : FREE VS PAID

9

20%

80%

0.99

1.99

2.99

3.99

4.99

5.99

6.99

7.99

8.99

9.99

14.99

Other

11.5%

3.6%

2.1%

0.4%

1.0%

0.2%

0.2%

0.1%

0.0%

0.1%

0.1%

0.3%

Free

Paid

Developers offering paid iOS apps saw downloads increase by 4%, compared to May. This

growth was primarily at the $0.99 and $1.99 price point. The $4.99 price point saw an increase from

0.8% in May to 1.0% in June, while the $9.99 price point decreased from 0.3% in May to 0.1% in June.





MOST POPULAR ANDROID CATEGORIES

10

1%2%

2%

4%2%

lifestyle

4%

productivity

4%

music

7%

social networking

7%

entertainment

19%

utilities

16%

games

26%

games

utilities

entertainment

social networking

music

productivity

lifestyle

photography

books

travel

healthcare & fitness

newsbusiness

finance

sports

weather

education

medical

26.0%

15.7%

18.8%

6.9%

6.9%

4.4%

4.0%

2.2%

3.6%

2.5%

2.4%

1.5%1.2%

0.8%

1.0%

0.8%

0.9%

0.4%

Entertainment and music increased their app download shares. Games, photography, and

social networking saw slight downticks. Entertainment increased from 16.3% to 18.8% and

music increased from 5.4% to 6.9%. Games decreased from 27.0% to 26.0%, photography appsdecreased from 3.2% to 2.2%, and social networking apps decreased from 7.8% to 6.9%.





MOST POPULAR i TUNES CATEGORIES

11

1%2%2%

2%

2%3%

4%

4%

6%

social networking

5%

productivity

9%lifestyle

8%

utilities

8%

games

19%

entertainment

21%

entertainment

games

utilities

lifestyle

productivity

social networking

reference

photography

music

education

travel

business

healthcare & fitness

navigation

books

news

sports

medical

finance

weather

21.0%

18.6%

8.3%

7.6%

8.8%

4.6%

5.7%

3.6%

3.6%

3.5%

2.5%

2.2%

2.1%

1.6%

1.5%

1.4%

1.2%

0.8%

1.0%

0.5%

Social networking apps took a big hit at the expense of productivity and reference apps,

which are thriving. Social networking apps decreased form 6.6% to 4.6%, while productivity

apps increased from 7.8% to 8.8% and reference apps increased from 4.9% to 5.7%.





APP USAGE METRICS





CURRENT EVENT APP SEARCHES

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

App queries correlate with real time events.

June marked the beginning of the summer movie blockbuster season. Searches for the query

movie spiked on Saturdays. Exceptions were X-Men First Class , which was the first blockbuster ofthe summer and spiked on Friday, and Transformers 3 , which was released on a Tuesday.

June

X-MenFirstClass

Super8

GreenLantern

Cars2

Transformers3





INTERNATIONAL SEARCH TRENDS

United Kingdom

“free”

“games”

“entertainment”

“utilities”

“puzzle games”

“music”

“adventure games”

Canada

“free”

“games”

“utilities”

“entertainment”

“shooting games”

“rpg games”

“music”

Saudi Arabia

“free”

“games”

“free 3d games”


“travel guides”

“chat”

“puzzle games”

Germany

“free”

“games”

“utilities”

“entertainment”

“action games”

“productivity”

“navigation”

India

“free”

“entertainment”

“games”

“utilities”

“photography”

“books”

“productivity”

Australia

“free”

“games”

“utilities”

“entertainment”

“books”

“productivity”


United Kingdom

• Angry Birds

•Facebook

Canada

• Google+

• Grooveshark

Saudi Arabia

• WhatsApp Messenger

• Angry Birds

Germany• Mega Jump

• Google Books

India

• Angry Birds

• Pandora

Australia

• Pandora

• Google Books

‘Free’ was the #1 search term across all countries sampled on Android.

The snapshot below represents the top queries and subsequent app downloads on select

countries around the globe through the Chomp app on Android. Google+ was the top app inCanada despite launching at the end of the month.

Top App Downloads by CountryTop App Queries by Country





INTERNATIONAL SEARCH TRENDS

United Kingdom

• Adobe Photoshop Express

•Paper Toss

Canada

• OvenBreak - Lite

• Paper Toss

Saudi Arabia

• Paper Toss

• Labyrinth Lite Edition

Germany• Paper Toss

• Solomon’s Keep

India

• Geeta Dham

• Kindle

Australia

• Adobe Photoshop Express

• ETRADE Mobile Pro

App search abroad shows more diversity on iOS.

The snapshot below represents the top queries and subsequent app downloads on select countries

around the globe through the Chomp app on iOS. Games dominate the top apps internationally.

Top App Downloads by Country

United Kingdom

“games”

“entertainment”

“puzzle games”

“utilities”


“books”

“music”

Canada

“games”

“puzzle games”


“entertainment”

“role playing games”

“lifestyle”

“books”

Saudi Arabia

“games”


“kids games”

“puzzle games”

“education”

“books”

“photography”

Germany

“ios utilities”

“games”

“business”

“entertainment”

“movies”

“puzzle games”

“audio books”

India

“games”

“art”

“books”

“business”

“productivity”

“utilities”

“entertainment”

Australia

“games”

“puzzle games”


“utilities”

“business”

“magazines”

“action games”

Top App Queries by Country





THE CHOMP 55 - Andro id





CHOMP’S TOP 55 OF JUNE - Andro id

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Congratulations to Chomp’s top 55, our list of the most popular Android apps in June!

These apps have captured the hearts and minds of Chomp users over the past month.

1 Lookout Mobile Security Free Utilities #1 May

2 Angry Birds Rio Free Games #14 May

3 SoundHound Free Music #27 May

4 eBay Free Shopping

5 GasBuddy Free Travel & Local #33 May

6 GO Launcher EX Free Productivity #54 May

7 Google Docs Free Productivity #29 May

8 ASTRO File Manager Free Productivity #41 May

9 redbox Free Entertainment

10 Angry Birds Seasons Free Games #11 May





CHOMP’S TOP 55 OF JUNE - Andro id ( 11 - 55 )

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11 Advanced Task Killer 34 Bible

12 Adobe Reader 35 Google Earth

13 Dctionary.com 36 TiKL - Touch To Talk

14 Pulse News 37 SoundHound - Pro

15 ESPN ScoreCenter 38 LivingSocial

16 Music 39 Fastr HD Wallpapers

17 Amazon.com 40 Scanner Radio

18 Fruit Ninja 41 doubleTwist Player

19 Wheres My Droid 42 TuneIn Radio

20 Google Translate 43 Live Holdem Poker Pro

21 Dropbox 44 Free Music Download

22 LaunderPro 45 WOrdSearch Unlimited Free

23 Zedge Ringtones & Wallpaper 46 TuneIn Radio - Pro

24 Key Ring Reward Cards 47 Shazam Encore

25 Evernote 48 Compass

26 Words With Friends Free 49 Go!Chat for Facebook

27 Barcode Scanner 50 Wells Fargo Mobile

28 Handcent SMS 51 FatBooth

29 Google Googles 52 ES File Explorer

30 Vlingo Virtual Assistant 53 Glow Hockey

31 FxCamera 54 Flikie Wallpapers HD

32 Pandora Internet Radio 55 Urban Dictionary

33 Yahoo! Mail





THE CHOMP 55 - iOS





CHOMP’S TOP 55 OF JUNE - iOS

20

Congratulations to Chomp’s top 55, our list of the most popular iPhone apps in June!

These apps have captured the hearts and minds of Chomp users over the past month.

1 Angry Birds $0.99 Games #50 May

2 VEVO Free Music

3 Cut the Rope $0.99 Games #26 May

4 IMDb Movies & TV Free Entertainment

5 WhatsApp Messenger $0.99 Social Networking

6 Facebook Free Social Networking #46 May

7 MyTown Free Entertainment #51 May

8 Burn the Rope $0.99 Games

9 Cut the Rope Lite Free Games #29 May

10 Tumblr Free Social Networking #24 May





CHOMP’S TOP 55 OF JUNE - iOS ( 11 - 55 )

21

11 RE.minder 34 Pocket Frogs

12 Urbanspoon 35 Apple Store

13 Mint.com Personal Finance 36 Waze GPS & traffic

14 Springpad 37 Funny Pics

15 Slacker Radio 38 Hoggy

16 SoundCloud 39 BarAlarm

17 Bug Village 40 Word Scramble Challenge Edition

18 PayPal 41 picplz

19 NPR News 42 Doodle Devil

20 Solomon’s Keep 43 Backgrounds

21 PAC-MAN Lite 44 FML Official

22 Ant Smasher Free 45 Tiny Zoo

23 Pandora 46 Yahoo! Messenger

24 7 Little Words 47 Topple

25 Instagram 48 Period Plus

26 Traffic Rush 49 AccuWeather

27 Tiki Totems 50 Eliminate Pro

28 Bejeweled 2 51 Zombie Farm

29 Rhythmatic 52 Flight Control

30 Google Search 53 Foodspotting

31 Skype 54 MazeFinger Plus

32 Gold & Chocolate 55 Groupon

33 Donut Fever





For questions, comments or additional

information, please email [email protected]

THANK YOU!

mailto:[email protected]

mailto:[email protected]

Documents

App Search Analytics June 2011