App Search Analytics january 2011

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<ul><li>1.App Search Analytics !January 2011!</li></ul> <p>2. Analytics Highlight Summary App Search Analytics !Top queries App function queries (86%) continue to outstrip app name queries (17%).Games, free and freegames maintain top positions while sex continues to downward trend. (p4)!App monetization Paid apps have demonstrated a substantial increase in downloads compared to prior months(+12.9%). (p5)!Best in Category The entertainment and games categories lost 7.9% of the overall downloads while books andreference gained 5.1% combined . (p6)!January Spotlight !Trending Search Terms ! Fitness received an expected increase in search volume, however Angry Birds had a substantial!spike due to media coverage. (p8,9)!Usage Trends by Time of Day ! !! ewest queries occurred at 2am and trended upwards throughout the day, peaking at 8pm!F !with a brief spike between midnight and 1am. (p10)!Usage Trends by Day of Week ! ! 6% of all search trafc occurred over two days, Saturday and Sunday. (p11)! 3The Chomp 55 ! 9 out of the 10 ten apps appearing in the Chomp 55 debuted on the list this month. (p13,14)! 1 3. About Chomps App Search Metrics Welcome to the fourth edition of Chomps App Search Analytics report. Chomps technology powersthe most advanced search engine for native and web apps across the worldwide iOS market. Themetrics outlined in this report provide insight into app search trends using Chomps on-device searchtool during the month of January.!To see more app search data from Chomp visit http://chomp.com/etc/chomp-charts! 2 4. Chomp Search Metrics 5. Users Demand Topic Based Search Results The Top Queries list shows the top 25 entries typed into the Chomp search box during January. Month-over-month app name searches continue to trend low with only 17% of total queries requesting a specic app name, i.e. Facebook. !Search Term Breakdown!Top Queries!- games!- free!- free games!- music!- photography!- fun! 17% - entertainment!- sex!- free apps!- photo!- utilities! App Name - productivity!- ijustine (name query)! App Func,on - news!- puzzle games! 83% - social!- chat!- social networking!- shopping!- twitter (name query)!- business!- facebook (name query)!- fashion!- fun games!- puzzle!4 6. Paid Apps Are on the Rise 33% of all apps within iTunes are free apps with 50% priced $0.99 - $2.99. Free apps resulted ingreater downloads over paid, however paid apps won 12.9% more of the total download volumecompared to Decembers data. !Price!Percent !Free!67.5%! FREE 0.99!17.3%! 0.99 1.99! 5.9%! 1.99 2.99! 3.2%!2.99 3.99! 0.9%!3.99 4.99! 1.6%!4.99 Free Paid 5.99 5.99! 0.5%! 6.99 6.99! 0.3%! 7.99 7.99! 0.4%! 8.99 8.99! 0.1%!9.99 9.99! 0.9%!14.99 14.99!0.3%!Other Other ! 1.2%!Total !100.00%!5 7. Entertainment Category Trend Continues The snapshot below represents the most popular iTunes categories, ranked by download. !While the Entertainment and Games categories continue to hold the majority of market share,books saw the most growth with a 2.7% increase in downloads followed by reference. ! entertainment! games! lifestyle! utilities! productivity! reference! education! books! social_networkng! music! travel! business! photography! healthcare_tness! news! sports! navigation! nance! medical! weather! 6 8. App Usage Metrics 9. Media Impacts Search Trends The query for angry birds yielded signicant traction at the end of January, presumably in !conjunction with 20th Century Foxs announcement that Angry Birds would make a cameoappearance in a Super Bowl ad the following week. ! Angry Birds! Rovio announces Angry Birds cameo in Super Bowl commercial!1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 8 10. Fitness Trends High Throughout January The following chart tracks search volume for queries containing the word tness. All tnessrelated queries grew substantially in January. We attribute this trend to health seekers makingNew Years resolutions.!tness!1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 9 11. Bulk of Searches Done on Weekends The following chart indicates search trafc patterns over a seven day week. In January, themajority of searches were done on the weekend with Sunday registering the highest number ofqueries 19.0%, followed closely by Saturday with 17.6%. Wednesday registered the lowestvolume with only 11.2% of the weekly volume.! Monday Tuesday Wednesday Thursday Friday Saturday Sunday 10 12. People Want Apps Most after Dark The following chart indicates app search trafc patterns over an average 24-hour period. Usagepeaked during the 8pm hour, with other notable spikes during the 2pm and 1am hours. Theperiod between 2am-6am represents the lowest search volume period.!Query Volume by Time (PST) 11 13. The Chomp 55 14. Chomps Top 55 of January Congratulations to Chomps top 55, our list of the most popular apps in January! These apps have capturedthe hearts and minds of Chomp users over the past month(s). Trends in the far right column are trackedmonth-over-month, or in this case October January. Values exceeding #55 are not included.! 1Momento (Diary/Journal)! $2.99! Lifestyle!Chomp 55 debut! 2Camera+! $1.99! Photography!Chomp 55 debut! 3TETRIS! $1.99! Games!Chomp 55 debut! 4Windows Live Messenger!Free!Social Networking! Chomp 55 debut! 5MapQuest 4 Mobile! Free!Navigation! Chomp 55 debut! 6Onion News Network!Free!News! Chomp 55 debut! 7Unofcial Shane Dawson TV! Free!Social Networking! Chomp 55 debut! 8TUAW!Free!News! Chomp 55 debut! 9MASH Touch Lite! Free!Games!Chomp 55 debut!10CameraBag! $1.99! Photography!#10 in Oct!13! 15. Chomps Top 55 of January (11 - 55) 11PictureShow (#12 Nov, #20 in Oct)! 34! Pano!12FleetMaster! 35! Pandora Radio(#27 Dec, #13 Nov, #26 Oct)!13Inception The App! 36! OvenBreak Lite( #22 in Dec)!14(t) Innity Blade(#1 in Dec)!37! Unofcial iJustine!14(t) 360 Panorama (#8 in Dec)!38! UNO(#20 Nov, #32 Oct)!16Game Dev Story!39! Geared - Free!17Cut the Rope: Holiday Gift (#2 in Dec)!40! AutoStitch Panorama (#16 in Dec)!18Cut the Rope(#26 Dec, #12 Nov, #20 Oct)! 41! NinJump(#5 in Dec)!19Cut the Rope Lite(#52 Dec, #17 Oct)! 42! Sleep Cycle alarm clock!20Tower Bloxx Deluxe 3D Free!43! IMDb Movies &amp; TV!21OvenBreak - Innity! 44! Adobe Ideas 1.0 for iPhone!22Tweet iPad edition for Twitter!45! Fooducate !23Facebook (#19 in Dec, #3 in Nov, #29 Oct)! 46! TonePad!24TED Mobile!47! Photogene!25Reeder(#25 Dec, #40 Nov)!48! Angry Birds Seasons!26Tiki Totems Premium (#7 in Dec)! 49! Plants vs Zombies (#43 in Dec)!27Google Voice (#23 Dec, #3 Nov)!50! FruitNinja(#49 in Dec)!28Netix(#33 Dec, #22 Nov, #24 Oct)! 51! Google Earth(#53 in Dec)!29LaDiDa(#14 Dec, #25 Nov, #45 Oct)! 52! Skype (#33 in Nov)!30Springpad! 53! RunKeeper Pro!31Dropbox(#50 Dec, #8 Nov, #53 Oct)! 54! Say What!?! Lite (Talking Mouth Photos)!32PlainText Dropbox text edit! 55! CardStar!33Peggle!14! 16. Thank you! For questions, comments or additionalinformation, please email robin@chomp.com! </p>