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Mobile App Analytics
Rahul Rungta – Internet Marketing Geek
Mobile App Analytics – Rahul Rungta
Why Analytics?
Deep end-to-end mobile analyticshelp you make informed decisions.
o Track conversion goals for various business models.
o Check usability and user Accptance of App
o Customers don’t give you feedbackuntil it’s too late
o Get ideas for more contents, features,and other Apps
Mobile App Analytics – Rahul Rungta
Everything you can. Success in mobile requires understanding data along many dimensions:
o How, when and where your app is used
o App store and sales metrics
o Who your users are
o Social media engagement and marketing effectiveness
o Marketplace trends
What should
you Collect
?
Mobile App Analytics – Rahul Rungta
How, When and Where?Passive usage analytics provide you with high level insights on the usage patterns of your app.
Correlating usage changes with events, marketing and upgrades is key to measuring the value of your efforts.
Mobile App Analytics – Rahul Rungta
Sales MetricsLike “How, When and Where?”, but closer to your bottom line.o Measures the effectiveness of marketing and cross
promotion.o Helps you plan future products and forecast the
effectiveness of monetization.
Mobile App Analytics – Rahul Rungta
Knowing Your User Baseo Understanding your user
base is key to keeping themengaged
o Engaged users make in-apppurchases, share your appsand develop product loyalty
o High quality monetizationopportunities require data-driven targeting
Mobile App Analytics – Rahul Rungta
Going Viral
Determining the effectiveness of social media engagement is hard.
o How often is your app being shared, are those shares converting into paying users?
o Who are your most influential users and how can you harness them?
Mobile App Analytics – Rahul Rungta
Marketplace Trends Keeping up on industry and marketplace trends ensuresyou’re leveraging new learning and not repeatingmistakes.
o However, be careful – a lot of “facts” we see on blogsand in the media have shaky foundations.
o Remember that your app is one of millions and yourexperience will be unique. Learn from others, but keepyour own data and test your assumptions.
Mobile App Analytics – Rahul Rungta
How should you get it?
o Choose services focused on the unique problem of mobile.
o Prefer those which integrate the ability to act on your data.
o Consolidate providers to avoid SDK fatigue and keep your activities focused in a single dashboard.
Mobile App Analytics – Rahul Rungta
What Now?Effective use of analytics isan ongoing effort.
1. Collect – Get everythingyou can.
2. Analyze – Once you have your data written down, you need to analyze it to inform future efforts.
3. Act – Take action basedon your analysis, thencollect data to see if itworked.
4. Repeat.
Collect
AnalyzeAct
Mobile App Analytics – Rahul Rungta
Be a Scientisto Isolate your efforts, don’t try everything at once
o Make sure you can measure the effectiveness of actions before you make them
o Learn from your peers
o Experiment!
Mobile App Analytics – Rahul Rungta
Target, don’t Spamo Maximize your signal-to-noise ratio with effective
targeting. Your users will reciprocate respect.
o Use drip campaigns and event driven marketing to capitalize on sales opportunities.
o Deliver via all available mediums (push, e-mail, in-app, social medium)
Mobile App Analytics – Rahul Rungta
THANKS!Any questions?
You can reach me at:
o +91 93310 39862/+44 20 3239 9521
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