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1. Research & Plan a Strategy2. Smart Objectives & Goals3. Vision Based Framework4. Aligning Social Goals to Business Goals
5. Deciding on Social Channels6. Measure progress7. About 5ine
Table of Contents
Research & Planning StrategyResearch and planning is an essential phase of social media strategy development. The point of research and planning is to find out what you need to do, before actually needing to do it.
• Market Research• Audience Analysis• Competitor Analysis• Environment Analysis• Compiling together
• S – Specific – We will be more specific in writing down objectives, the easier it will be to clearly see what it is you need to accomplish. Often, answering the five “W” questions—Who, What, Where, Why, and Which—can help you achieve greater specificity.
• M – Measurable – Can your goal be measured? How will you know when you’ve achieved your goal?
• A – Attainable – Another way of putting this is “realistic.” Is it possible to achieve the goal you’ve set for yourself?
• R – Relevant – For businesses, a relevant goal means that it has the potential to impact your business objectives, vision, or values.
• T – Time-bound – Give your goal a deadline.
Smart Objectives & Goals
Vision Based Framework
Business Goals
Brand Awareness
Thought Leadership
Word of Mouth
Leads
Sales
Social Goals
Reach
Consumption
Shares, Likes, Retweets
Actions
Conversion
Aligning Business & Social Goals
We will Look into each social media channel and determine which will work best for your business & then consider those channels for promotions.
Builds brand loyalty and reputation
Promotes new products, content, or brand contests.
User base is so large and the competition is so low
Most popular video oriented site and has an estimate of over 1 billion unique visitors.
Yes, if you have big visuals in your content. There’s a great demographic
Deciding Social Channels
Developing Content StrategyThis covers the goals you have for your content program, the unique value you are looking to provide through your content, and details of your business model. he content strategytemplate walks you through researching and writing up the three key elements of a content strategy: what content looks like now, what it should look like, and the ecosystem in which content is created. A strategy provides an assessment as well as insight into the competitors' content. That assessment include all of the following:
• Personas • Stakeholder interviews • Content inventory • Content audit • Gap analysis • Competitive analysis
We use analytics tools to see how your content is performing and track the progress of the strategy.
1. We allign your analytics with your goals 2. We use the following tools: Hootsuite Analytics ,Facebook
Insights & Google Analytics (who, when, and how many people are viewing and interacting)
Measure Progress
is a cutting edge full service online marketing company with its primary focus on developing brand awareness, lead generation, and new client acquisition. Social media has proven to be a viable and potentially lucrative marketing channel for B2B and B2C companies of all sizes, across the globe.
Our social strategy is founded in measurable goals, ongoing monitoring/reporting and tying your social media marketing accomplishments directly to business goals, in order to ensure the greatest return on your investment.
Phone +91 88844-11355 +91 95389-69696
www.5ines.com
Email [email protected]@5ines.com
