SEO & MARKETINGMaking It Work Together & Social Media Marketing Strategy

Digital Marketing Lead GenerationProduct LaunchesEvents & Webinars

The Great Divide

Information Gap

Mindset & Communication

Mindset & Communication

Things That WeWill Fight About

● Google analytics● Meta tags● Indexing ● Back links● Keywords● Amount of copy● Design & length of the page● Calls to action● Pop ups● Landing pages● Duplicate pages

Long Game& Short Game

● Landing Pages● Events & Promos● Feedback Loop & Testing

Tools & Platforms● Landing page builders● Videos● Articles● Social media native content

The Way Out

Communication & Procedures

● System set up● Documentation● Tracking codes● Naming conventions● Universal access● ‘Let it go…’

Universal Social Media Marketing Strategy

User BehaviourSEO & Paid Search & Social Media

Levels Of Awareness

Levels Of Awareness

No Trust | No Time | No Effort

I know what I need to solve my

problem

I’m looking for a solution to my

problem

I have a problem/question

for Dr Google

I know what I need to solve my problem

I’m looking for a solution to my problem

I have a problem/question

for Dr Google

Content Solution Product

Social Media MarketingDating & Points Of Contact

Date 1 - Content

Preparation - Setup

Tracking & Research

● Tracking & pixels● Research● Competitors● Previous data● Landing pages

Searching For AnswersTracking - elenazuban.com/blog

Date 1 - Content

Blogs & Articles

● Test Content● Test Keywords● Build Audiences● Educate● Connect

Qualify Educate Track

Date 2 - Offer

Remarketing PixelI Will Find You…

Product & Offer

● Features & benefits● Competitive advantage● Success stories● Trust symbols

Validate Compel Offer

Date 3 - Close

Irresistible Offer

Specials & Discounts

● Special● Discounts● Endorsements● Urgency

180-Day Remarketing Cycle - Change It Up

Discount Video Special

Trust & Test

Thank You