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Creatip new media marketing strategy

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Page 1: Creatip new media marketing strategy
Page 2: Creatip new media marketing strategy

DIGITAL MARKETING STRATEGY

Page 3: Creatip new media marketing strategy

NAVER

KOREA Digital Marketing Channel

Naver as the most powerful digital marketing channel should be used

as a platform for the effective marketing in Korea.

• SEM

• Online WOM effect

• Offering reputable

information

Page 4: Creatip new media marketing strategy

NAVER

Page 5: Creatip new media marketing strategy

1. NAVER

80%

14%

3%

Search Engine Market Share in South Korea

Naver Daum GOOGLE NATE ZUM OTHERS

The most powerful digital platform in Korea.

Naver accounts for 80% of all searches in Korea.

* Source: Nielsen Korea (09. 2015)

Page 6: Creatip new media marketing strategy

Daily Visitors

3.4 million

Monthly Search Amount

130 million

1. NAVER

Daily, approximately 3.4 million use the search of Naver and on the monthly basis, over 130 million searches are on a day.

* Source: Naver (12. 2014)

Page 7: Creatip new media marketing strategy

When searching on Naver, search results are discovered in such categories above. By integrated searches, 3~5 contents and related contents are exposed in each category.

BLOG

Q & A

CAFE (COMMUNITY)

IMAGE

VIDEO

DICTIONARY

NEWS

SNS SEARCH

1. NAVER

Page 8: Creatip new media marketing strategy

For search optimisation, platforms offered by Naver should be utilised efficiently.

1. NAVER

Blog Café (Community)

Page 9: Creatip new media marketing strategy

NAVER BLOG

Page 10: Creatip new media marketing strategy

1-1 Naver Blog

1. NAVER

* Source: Naver (12. 2014)

Approximately 16 million Naver blogs are in active operation and 8.6 people visit blogs daily.

# of Active Naver Blogs

16 million

Daily Visitors

8.6 million

Page 11: Creatip new media marketing strategy

As Naver Blog run by ‘Naver’ is optimised for search exposure, the use of ‘Naver Blog’ is mandatory.

X

1-1 Naver Blog

1. NAVER

Page 12: Creatip new media marketing strategy

12

1-1 Naver Blog

1. NAVER

The first priority is to run the official company’s Korean Naver blog. Then, a great variety of contents can be accumulated and through

banners, Naver Blog is harmonised with a homepage and Facebook.

Page 13: Creatip new media marketing strategy

13

1-1 Naver Blog

1. NAVER

The feature of Naver Blog is to expound information specifically. In this regard, through Naver Blog, the detailed information

can be delivered to individuals.

Page 14: Creatip new media marketing strategy

14

On the basis of Naver, the company’s blog can mingle with prospective customers and deliver

detailed information by playing its role as a secondary platform.

Page 15: Creatip new media marketing strategy

NAVER POWER BLOG

Page 16: Creatip new media marketing strategy

Power bloggers can be defined as Naver bloggers who have high number of follow and daily visitors. Power bloggers who communicate

with others and become ambassadors of brand have advantages of high reliability.

1-2 Naver Power Blog

1. NAVER

High average number of daily visitor

Page 17: Creatip new media marketing strategy

1-2 Naver Power Blog

1. NAVER

Power bloggers write posts on the basis of their own experiences. Such kinds of review contents influence individuals’ purchase desire.

Page 18: Creatip new media marketing strategy

1-2 Naver Power Blog

1. NAVER

Thus, Power blogger’s contents should be written from a real insider perspective instead of outsider-looking in perspective.

Creatip has exclusive contracts with many power bloggers who can create powerful contents.

Page 19: Creatip new media marketing strategy

NAVER CAFE

Page 20: Creatip new media marketing strategy

Naver cafe is the biggest online consumer tribes in South Korea.

1-3 Naver Cafe

1. NAVER

Number of Cafe

9,961,241

Total Members

714,959,174

Page View per day

170 million

* Source: Naver (12. 2014)

Page 21: Creatip new media marketing strategy

Every single day, over 6.6 million people are emotionally connected by similar consumption value and usages

as well as the sense of belonging to an in-group.

6,600,000 Daily Visitors

1-3 Naver Cafe (on-line consumer tribes)

1. NAVER

* Source: Naver (12. 2014)

Page 22: Creatip new media marketing strategy

Moreover, Naver Cafe is the service that has the highest rate of exposure at Naver search.

X

1-3 Naver Cafe

1. NAVER

Page 23: Creatip new media marketing strategy

23

1-3 Naver Cafe

1. NAVER

Creatip is able to afford to write posts in a great variety of cafes related to topics and maximise the effect of WOM

by communicating with cafe members.

Page 24: Creatip new media marketing strategy

The Best New Media Marketing Group in Korea